Sat.Jan 08, 2022

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Five Lessons On How To Personalize the Customer Experience

Customer Think

I love to receive great examples of outstanding customer service. I’m always on the lookout for great stories, whether I personally experience them, or they are sent in by our followers. What I share with you today is a great example of personalized an.

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How customer testimonial videos impact your VoC program

Customer Think

I just upgraded my iPhone from an 8 to the 13 Pro. I actually went into the store to make the change. Old school, I know. I could have done it via the app, but I had a lot of questions and didn’t want to sit on the phone waiting for an agent. During my.

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Customer Relationships Are a Waste of Time! Is This True? What Do You Think?

Customer Think

How do you build a long-term relationship with customers? Tina works for an engineering company in Australia and recently joined the New Zealand office. Tina’s key focus is on Customer Experience and development, and she wants her team to change the.

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You Ask, We Tell: How Do I Increase Survey Response Rates? Should I Shorten My Survey?

Customer Think

I’ve been looking back over my 20+ years of various research consulting roles and during that time, I’ve continuously fielded questions from clients and others within the industry. In this blog, I’m going to focus on one question that continues to come up in conversations with CX practitioners and data analysts and my answer may […].

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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What is Data Classification and What Customer Information Should be Classified

Customer Think

Classifying data can serve numerous purposes and have countless benefits for professionals. There are also many naming conventions that you can follow to classify data. Below, the article will break down some of the basics of data classification, and also shed light on its importance. What is data classification? Data Classification refers to the process […].

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UX Metrics: Who, What, When, Where, and Why?

Customer Think

I originally wrote today’s post for GetFeedback. It A modified version of it appeared on their site in late 2020. User experience and customer experience are cut from the same stone but have clear differences, not the least of which: who and what UX.

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Customer-Centric Approach: The Key to Growth of Tuition Business

Customer Think

Photo by Unsplash, CC0 1.0 If you have a tuition business that delivers great lessons and is wondering how it can grow, you should consider adopting a customer-centric approach. It will allow you to gain more students and help you stand out in the industry. You will be amazed to know how many tuition businesses […].

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What does a customer data platform do for eCommerce sales?

Customer Think

Find out why and how you should use a customer data platform to fuel your e-commerce growth. If you run an eCommerce store, you know customer data is essential to your success. What do you do with all that data? A customer data platform (CDP) can help you manage and use all your customer data […].

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Three Customer Onboarding Strategies to Improve Product Adoption

Customer Think

Despite wishes and expectations, most products—particularly the more complex, B2B ones—do not sell themselves. A common belief among tech firms is that customers will understand and appreciate their “better mousetrap” almost entirely on their own. They believe that the features and benefits of their products are self-evident and compelling enough for customers to buy and […].

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Benefits of Salesforce Integration with Business Applications

Customer Think

Customer Relationship Planning, the heartbeat of every corporation, is continuously looking for methods to improve corporate productivity by smoothing out processes. Salesforce, the cloud-based Customer relationship management, is often regarded as the best CRM system, with widespread adoption by enterprises from many industry verticals. Salesforce launched its facilities in February 1999.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Chatbots and self-service: the good, the bad and the right way to use them

Customer Think

Whether it’s asking Siri to tell us the weather outside or tracking the status of an order through a chatbot on an e-commerce site, we are now interacting with virtual assistants and technologies that power automated experiences on a daily basis. The potential for such technology is enormous and many benefits are already being realised […].

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Forget the Crystal ball, scenario planning prepares for the unknown.

Customer Think

The prospect of the end of the year always brings out the crystal ball for New Year predictions. For all people in business and especially for those in business development, crystal ball gazing may be fun and an interesting diversion, but it more often seems to relate to wishful thinking rather than be grounded in […].

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The pilot cares the least

Customer Think

The pilot cares the least So, here’s a controversial statement, but keep in mind what I’m not saying*: Usually, your flight crew, including the pilot, is the least motivated people on the plane to.

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Target Delight Instead of Satisfaction | How to Drive Delight the Mercedes-Benz Way

Customer Think

This is the final post in the series, “How to Drive Delight the Mercedes-Benz Way.”. In my book, Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way, I detail how Mercedes-Benz leaders transforme.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Smash-and-Grab: It’s Happening to You, But Not Where You’re Looking

Customer Think

Reward Points Are Treasure, And Treasure Gets Stolen Therefore, guess what? Loyalty program points are being plundered, at epidemic rates. The spate of smash-and-grab thefts in Los Angeles may be grabbing headlines (with $25,000 in designer purses stolen from Nordstrom, how could it not?). However, loyalty reward theft represents a far more insidious theft, and […].

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Has Buying Changed and Has B2B Selling Adapted?

Customer Think

My articles begin with analogies so we'll start by asking, has baseball changed? Games take longer, there is role specialization, starting pitchers rarely complete games, hitters are stronger, pitchers routinely throw in the mid 90's and th.

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How to improve your food delivery service with an automated delivery solution in 2022

Customer Think

Online food ordering is prospering and has entirely transformed the method of ancient restaurant function. The pandemic has badly affected the restaurant business but has helped online food delivery services. As the lockdown was imposed in several countries, most of the people were working from home and this has helped the hike of food delivery […].

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