Account Manager Tips

NOVEMBER 14, 2022

How Data Analysis Adds Value to Key Account Management Data analysis has quickly become a valuable tool for just about every type of business. The more data you generate and process, the bigger the opportunity for data analysis and management. It can help inform smart business decisions and spot investment opportunities. Data analysis specifically is changing key account management and the way they relay insights to internal stakeholders and clients to make a greater business impact.

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Key Account Management Account Management Management Profitability 130

Customer Think

NOVEMBER 14, 2022

Customer-centricity is an often misused term, but it actually has a pretty straightforward definition: put the customer at the center of all the business does. (It does not mean that we will always say “Yes” to everything the customer asks for, nor does it mean that the customer is always right.) That means that you […].

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Organization Customer Experience Leadership 122

The Center for Sales Strategy

NOVEMBER 14, 2022

We have all heard the expression, “As impossible as trying to fit a round peg into a square hole.” A simple statement yet one that perfectly captures the challenge of making a match where there isn’t one. Ask the leader of any organization about what keeps them up at night, and one answer is certain to be, “ How can I make sure I have the right people in the right roles for the success of our business ?”.

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Organization Sales 116

Customer Think

NOVEMBER 14, 2022

The e-commerce industry is booming, with online sales growing at an exponential rate. There are so many things to consider when launching your own eCommerce store. Keeping up with the fast-paced world of e-commerce is no easy feat, which is why many businesses fail to thrive in this cut-throat industry. According to Statista, In 2021, […].

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eCommerce Customer Experience Sales Digitalization 106

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

Hubspot Sales

NOVEMBER 14, 2022

The HubSpot Blog’s Sales Strategy & Trends Report says that 42% of salespeople exceeded their goals in 2021, a similar amount simply met their goals, and 16% underperformed. In 2022, 41% of salespeople exceeded their goals, and an equal amount met them. 18% said they performed worse than their goals. Let’s go over how those top-performing sales reps met their goals.

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Value Proposition CRM Media Sales 101

Customer Think

NOVEMBER 14, 2022

Customer retention for a brand like Heineken may seem easy. Yet, a massive beverage-serving network includes many partnerships with bars, restaurants, and more. So, B2B customer support is key to Heineken’s growth. During the podcast interview, Stephan Visser provided insight into their customer retention strategy. Beer giants wanted to improve relationships with B2B customers.

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B2B 101

Customer Think

NOVEMBER 14, 2022

Change is hard. So, when you have to make changes in your organization, you face many challenges. However, we have a secret superpower you can unlock to help you: Influence. On a recent podcast, we hosted writer, teacher, researcher, and Climate phi.

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Organization Customer Experience 87

Hubspot Sales

NOVEMBER 14, 2022

Business leaders need a diverse skill set to elevate their organizations and solve challenges in the workplace. Business acumen training can help your team build this tool kit. In this article, we’ll explore the fundamentals of business acumen training. That includes who should participate in this training, the benefits of these programs, and the different types of courses available.

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Decision-making Organization Business Planning Management 67

Customer Think

NOVEMBER 14, 2022

The number one concern for customers, businesses and Governments at the moment is inflation. One of the reasons that it is such a big issue is that most of today’s leaders have never had to deal with inflation, the last outbreak in the developed economies being forty years ago. As somebody who was running businesses […].

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Customer Experience Government Leadership 76

ACT

NOVEMBER 14, 2022

Regardless of how long you’ve been in business, if you want your company to grow, you need to continually add new customers and improve your customer retention. The best way to do this is through a repeatable, sustainable process that will predictably generate new revenue over time — a customer acquisition strategy. What is customer acquisition? In simple terms, customer acquisition is the process of acquiring new customers.

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Acquisition e-Learning CRM Media 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B

Customer Think

NOVEMBER 14, 2022

Performance planning is one of the most powerful tools for managers and their people. Yet, too often, I don’t see organizations fully exploit the power of performance plans and the performance planning/management process. Too often, we view this process as “something HR makes us do.” As a result, we take whatever template HR provides, [.].

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Management Organization Sales Leadership 69

Revegy

NOVEMBER 14, 2022

Today marks an exciting milestone for Revegy. We are thrilled to announce that Revegy has been acquired by Dura Software as part of their portfolio of companies which includes 6Connex and Moki. We’re proud of what the Revegy team has built over the last two decades and confident in Dura Software’s leadership and commitment to […]. The post Dura Software acquires Revegy, a leader in Sales Optimization Software appeared first on Revegy, Inc.

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Software Software Leadership Sales 52

Customer Think

NOVEMBER 14, 2022

At the heart of every business is the management process known as marketing, which generates profit by anticipating and satisfying customer demand. All marketing activities require the investment of money and resources, so chief executives will want to assess and measure the return on that investment. Commercial managers, responsible for producing income from marketing activities, […].

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Management Profitability Marketing Digitalization 69

Strategic Communications

NOVEMBER 14, 2022

I’ve worked in marketing and PR for a number of years and have been very successful getting media coverage for myself and my clients in outlets targeted to their key audiences. I also work on the other side of the aisle as a business journalist so I have the opportunity to see both the good and the bad of media pitches. A very common question that I’m often asked is: “What is your top tip for getting media coverage?

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Media Publishing Digitalization Communication 52

Advertisement

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

Meetings

Customer Think

NOVEMBER 14, 2022

Millennial and Gen Z consumers are quickly coming into their own regarding buying power, as they now make up the largest consumer segment worldwide. With the great financial power that they now wield comes great responsibility for customer service and support (CSS) leaders to make sure they address the unique behaviors this younger coalition exhibits, […].

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Sales Outcomes

NOVEMBER 14, 2022

Thirty-three or so working days remain in 2022. If your sales and marketing teams have been executing well, you might be close to achieving or exceeding your annual goals. If you are sweating Q4, the high percentage option is to focus on a defined list of deals that can close by year-end that will make a material difference in results – typically deals over a threshold dollar amount.

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Prioritization Marketing Sales 52

Customer Think

NOVEMBER 14, 2022

What was once an engineered hardware product is becoming an electrically driven software product; the ubiquitous CAR. Microsoft CEO Satya Nadella made this statement (‘Every Company will be a Software Company’) few years back.* If this above statement is becoming a reality – will that affect our careers, businesses, societies, and life as a whole?

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Software Software 52

Kainexus

NOVEMBER 14, 2022

The process you use to develop your strategic plan is as important as the plan itself. That’s why many organizations turn to the Hoshin Kanri approach, which focuses on creating a plan that takes into account both the daily management of the organization and the tactics necessary to reach those goals that will have the most significant impact. The result is a set of specific action plans and resources necessary to achieve your business breakthrough.

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Organization Meetings Management 52

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Customer Think

NOVEMBER 14, 2022

Zoom IQ for Sales and People.ai’s customer-centric insights provide a holistic view of key digital touchpoints and engagement.

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Digitalization Sales 52

Gary Smith Partners

NOVEMBER 14, 2022

The post How White Space Analysis in Salesforce Drives New Opportunities appeared first on The Gary Smith Partnership.

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Account Planning 52

SmartKarrot

NOVEMBER 14, 2022

Role: Director of Customer Success Location: Cambridge, MA, United States (On-site) Organization: Volta Labs, Inc. As a Director of Customer Success, you will create efficient processes for managing all pre- post-sales technical support; including phone & e-mail support, lab-based troubleshooting, knowledge database, and interface with CRM. Establish both leading and lagging KPIs to enhance customer advocacy.

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Customer Success Facilitation Stakeholders Leadership 19

SmartKarrot

NOVEMBER 14, 2022

The decisions your business makes during the account onboarding process can be crucial for determining the future success of an account. Account onboarding can help your business address customer queries and concerns related to the value your products and services can provide them. Therefore, successful and effective account onboarding helps customers determine exactly how your business’s offering will provide them with the expected value and achieve their desired outcome.

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Onboarding Customer Success Stakeholders Facilitation 10

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

Sales