Thu.Dec 16, 2021

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Will Tesla Fail? Or Dominate the Car Industry?

Customer Think

By most measures, Tesla's future is looking bright. But it's no secret that the build quality of Tesla generally stinks. Perhaps Tesla's biggest vulnerability is in their intentional removal of humans from the experience.

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Improving Sales Performance | 2021 Media Sales Report Analysis

The Center for Sales Strategy

Brand new, hot off the press, the 2021 Media Sales Report is now available for all to download! This series of Improving Sales Performance focuses on the analysis of the 2021 Media Sales Report conducted by The Center for Sales Strategy; unpacking the data from the surveys to help media sales teams use these insights to drive sales performance in the year ahead.

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Sales And Marketing Alignment Or Integration?

Customer Think

I wonder if we need to rethink our concepts of sales and marketing and how we organize to provide those functions within the organization. Looking back, historically, it has made sense to separate the functions. Marketing was primarily focused on creating visibility and awareness. It typically dealt with markets and industries, not customers. It’s [.].

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Sales Success is Paid For In Advance With Prospecting

Sales Gravy

“God, when I cross the truth, give me the awareness to receive it the consciousness to recognize it the presence to personalize it the patience to preserve it and the courage to live it.” ? Matthew McConaughey, Greenlights The number one reason for failure in sales is an empty pipeline. The number one reason for an empty pipeline is the failure to prospect every day, every day, every day.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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8 Ideas to Improve Your Approach to Customer Appreciation

Customer Think

Your customers are the reason your business exists, so it pays to have a customer appreciation strategy in place to reward them and incentivize them to continue working with your business. Most business owners realize that their customers are important, but they neglect the customer appreciation side of things. Fortunately, there are plenty of customer […].

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Everything You Need to Know About Demand Gen vs. Lead Gen

Hubspot Sales

Inbound sales is a modern sales methodology based on the fact that customers are more in charge of their buyer's journey than ever before and have quick and easy access to the information they need to decide on making a sale before ever speaking to a sales rep. Demand generation and lead generation are two strategies that make up a large part of inbound sales but are often referred to interchangeably despite being two different practices.

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Client Story: WPBC Partners with SME Strategy on a Mission to Support Their Community

Strategic Planning and Management Insights

West Point Baptist Church (WPBC) is a church in Hattiesburg, Mississippi. The church is a friendly one, whose mission it is to reach people in a culturally relevant manner, to support vulnerable community members, encourage generosity, and to develop strong leaders.

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Celebrating new integrations

Zendesk

Here are the newest integrations from Zendesk to help your team provide great experiences. Convey. Convey (Support) is taking shipment visibility to the next level; providing and normalizing more carrier connections, more accurate data, algorithmic exceptions, and predictive insights into a common language for automation and proactive work design. Convey by Project 44 eliminates data blind spots, offering a more comprehensive view into your network so you can show your customers that you have th

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Frequently Asked Questions About Lean and Lean Software

Kainexus

The Lean management methodology , also called Lean Production or Lean Manufacturing, was first developed based mainly on the management techniques of Toyota and other Japanese automakers; it was primarily used in manufacturing. Today, the approach has been embraced by almost every industry. Along the way, improvement management software has been developed to support the strategy.

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Does Your Loyalty Program Need a Mobile-First Redesign?

Customer Think

How Often Are You Updating Your Mobile Rewards? Americans check their mobile devices an average of 262 times a day – that’s once every 5.5 minutes. And 70% of those consumers manage their rewards programs via mobile apps. So, if the loyalty experience they encounter with your brand isn’t mobile-first enough, they may skip it […].

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How To Make the Most of Your Customer Support Data

Help Scout

Customer support data is the universal language that allows you to communicate the influence your team has to the rest of the company.

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How to Create a Winning Product Buying Guide For Your Business

Customer Think

Ecommerce is more important than ever. Shopify surveyed shoppers in 2020 and found that 53% of them had shifted more of their shopping online on a permanent basis. For retailers, that means doubling down on their online operations. They’re investing in elements like omnichannel marketing, order process automation, and making sure their content marketing strategy […].

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How Pedro Correia, Sales Enablement Lead at IFF, uses AI and AR to connect with customers | Building Modern Sellers Blog Series

Showpad

Meet Pedro Correia, Sales Enablement Lead at IFF. In this interview, Pedro shares the innovative ways IFF is integrating technology into the sales training and content process , from information tagging to augmented reality and AI. Learn how IFF introduces an a la carte engagement training approach that empowers salespeople to find content on-demand, to meet their customer’s needs.

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Return to Office – how to get it right in 2022?

Customer Think

Last week, the CEO of Better.com, Vishal Gard, made the news again. This time, it was for the executive’s massive blunder of firing 900 people via Zoom. A blunder that would never have happened if Better.com had a return to office plan that defined how.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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‘The best of both worlds’ – how hybrid selling replaced the new normal

Mercuri International

Hybrid sales. Mercuri International’s new ‘Hybrid Sales Report’ takes an in depth look at how the business landscape has changed over the recent, tumultuous period, interviewing industry leaders regarding their recent experiences. It examines the pros and cons of onsite versus online – and asks, “what now?”. “Now this is not the end. It is not even the beginning of the end.

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Overcoming Holiday’s Biggest CX Challenges

Customer Think

The holidays are normally a crazed time of year, particularly in the world of retail. While brands know to stock shelves, hire extra staff and ramp up marketing campaigns, preparing for the holiday rush can still be overwhelming. This year, addressing the already daunting peak season demand is further exacerbated by worldwide supply chain constraints, […].

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Dec 16 – Customer Success Jobs

SmartKarrot

Role: Vice President of Customer Success Location: Alpharetta, GA, US (Hybrid) Organization: Bakkt As a Vice President of Customer Success, you will set the overall vision and strategic plan for the Customer Success organization, focusing on increasing product adoption, leading a positive customer experience, and driving growth. Define and optimize the customer lifecycle by driving programs and initiatives to improve engagement.

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How to Avoid Cultural Missteps in Localization

Customer Think

Making customers feel seen and understood is a critical, yet often overlooked, aspect of localization. As companies expand into new markets, the language they’re using must be accurate. That’s the baseline. The real challenge involves steering clear of cultural appropriation, stereotypes, slang and more. Hitting all the right notes with localization and language isn’t just […].

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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What Does it Take to Get CX Right? [It’s Not Just the Technology]

SmartKarrot

The customer experience (CX) has always been a priority for companies. But surprisingly, most businesses have had a (very) late-start to actioning CX strategies. Pay attention to the CX engines. Over 80% of business leaders agree that CX offers a competitive edge — this remains unchanged across 2015 to 2020. Yet, only 26.2% fully define and track the value of CX.

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What Are the Challenges Faced In Doctor On-Demand Application Development?

Customer Think

In previous times, people often need to visit a doctor after taking an appointment. But, things have changed after the invention of the latest technologies and the COVID-19 outbreak. After this pandemic crisis, patients refused to visit the hospitals and avoid public gatherings. This is where the rise in on-demand doctor app development increased. Such […].

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How to Get CX Buy-in from Frontline Employees?

SmartKarrot

Image Source. To achieve success in your customer experience programs, you need to have a strong executive commitment. And looking at the industry standards, business leaders indeed do value CX. However, sometimes, it becomes exceedingly difficult to get buy-in from frontline employees in the corporate world. But if they do not get the buy-in from frontline employees, companies end up expending energy and resources on CX, but eventually, it fails.

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How To Create Value In A Crisis?

Customer Think

Any serious crisis, at home or in business makes us examine our value systems or values, and what we consider value. It makes us scrutinise our options and our plans. Crises can also be disruptive, and so we should look at them to become better at h.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Apptivo Mobile Release Updates as of December 15, 2021 – iOS All-In-One Mobile App: v6.3.10

Apptivo

Welcome back to Apptivo’s most recent product upgrades for our iOS platform. Apptivo’s iOS software enables users to instantly collect the necessary data and update their actions from anywhere at any time. Now, we are pleased to announce the release of our All-In-One iOS application with the newest version 6.3.10 in the App Store, which includes a number of enhancements.

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Always Available, Always Informed Service: How Chewy.com Proves They Care About Your Pet As Much As You Do

Customer Think

If you have a pet, it’s likely that you have become a “Pet Parent.” Your pet is a member of your family, and you seek out the best of everything for them. Most important, you want smart, knowledgeable people guiding you to the right food and equipment.

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