Customer Think
JANUARY 30, 2023
“Do more with less” may be more prevalent this year as some tech firms and many others trim their customer experience teams, programs, and the experience itself. But maybe this is the wrong path! Perhaps your customer experience management is on a misguided trajectory. A warped or dusty lens causes poor vision.
Hubspot Sales
JANUARY 30, 2023
Learning how to network effectively is one of the most important professional skills you need to master, regardless of your industry or expertise. In this post, you’ll learn why networking is important and how to network effectively based on your unique needs. Why Networking Matters 9 Networking Stats to Know Networking Best Practices Why Networking Matters Why Networking Matters Many of the benefits of networking seem obvious.
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Customer Think
JANUARY 30, 2023
By now, we all know that social media marketing is one of the best ways to build rapport with your audience and grow your business. Platforms like YouTube, Instagram, and Twitter have grown rapidly and are not showing signs of slowing down.
The Center for Sales Strategy
JANUARY 30, 2023
Do you ever wonder if you could be getting more out of your sales team? What if you could better understand their strengths and weaknesses and coach them to reach their full potential? Understanding the talents of each person on your team and coaching to these talents allows you to grow the individual and the organization. But how can you tell how a person is wired and what their natural talents are?
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
Customer Think
JANUARY 30, 2023
I originally wrote today’s post for Coveo. It appeared on their site on November 9, 2022. Probably one of the hottest topics in business over the last year or so has been the Great Resignation (Reshuffle, Reset, Renegotiation, Rethink, Reimagination.
Nutshell
JANUARY 30, 2023
Every company needs a website, but there are tons of different ways to build one. If you’re a coding expert, you can build a site entirely from scratch. If not, though, you’re probably using a content management system (CMS) like WordPress. WordPress offers a vast array of features that you can implement into your site, and one of those features is form embedding.
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Nutshell
JANUARY 30, 2023
Shopify in itself is a robust ecommerce platform. To scale your ecommerce business, consider integrating a customer relationship management (CRM) tool into your Shopify site. A CRM can help you with your marketing, sales, and customer service efforts so that you can enjoy increased revenue. With a Shopify CRM, you can: Increase awareness about your business and your products Convert more leads into customers Efficiently address your customers’ after-sales concerns Keep reading to learn more abou
Customer Think
JANUARY 30, 2023
What is search engine optimization (SEO)? It’s unfortunately one of the more misunderstood campaign activities by business owners who are trying to use it to attract qualified customers. It doesn’t help that the industry is literally flooded with hypes.
Nutshell
JANUARY 30, 2023
What is lead scoring: A beginner’s ultimate guide Every marketer knows that not every lead will turn into a paying customer. So how do you identify which leads will most likely convert? Moreover, how can you improve your campaigns so they generate high-quality and converting leads? Enter lead scoring. Marketing and sales teams can use lead scoring to identify a lead’s worthiness by putting a numerical value to them based on their behavior toward a brand.
Hubspot Sales
JANUARY 30, 2023
Learning how to network effectively is one of the most important professional skills you need to master, regardless of your industry or expertise. In this post, you’ll learn why networking is important and how to network effectively based on your unique needs. Why Networking Matters 9 Networking Stats to Know Networking Best Practices Why Networking Matters Why Networking Matters Many of the benefits of networking seem obvious.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Nutshell
JANUARY 30, 2023
They say what gets measured gets improved. If you want to increase your sales revenue, it’s a good idea to track sales performance. Want to learn how to track your sales performance? This blog post is for you. It discusses why businesses should track sales performance and how to evaluate sales performance. Why your business needs sales tracking Monitoring your sales performance is much like tracking how fast you run a mile.
Sales Outcomes
JANUARY 30, 2023
Sales professionals that rely on LinkedIn to assist them in acquiring and growing customers should consider a LinkedIn Profile refresh if they’d like to stand out above the competition. The LinkedIn profile page should provide customers and prospects with more than an employment history. The profile page should establish the seller and her organization’s brands.
Nutshell
JANUARY 30, 2023
Customer relationship management (CRM) platforms like Nutshell help you collect valuable data from your audience, sales processes, and marketing strategies. CRM data is an invaluable tool that helps you improve your sales and marketing efforts to earn a higher return on investment (ROI) and power business growth. But what exactly is CRM data, and how can you organize it for the best results?
Customer Think
JANUARY 30, 2023
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Nutshell
JANUARY 30, 2023
CRM vs. CMS: Which one does your business need? You’ve probably come across the terms CRM and CMS as you grow your business’s footprint online. But what’s the difference between a CRM and CMS, and which one do you need? If you’re asking these questions, you’re in luck. In this post, we’ll look at the definition of CRM and CMS, their differences, the needs they address, and why integrating them is essential.
Customer Think
JANUARY 30, 2023
New suite enables contact centers to optimize their operations by increasing agent productivity and compliance while improving customer experience
Nutshell
JANUARY 30, 2023
What’s contact management, and how can it help your business? They say data is the new currency. How are you handling and making the most of your customer and lead data, one of your business’s treasured assets? If you’re drowning in unorganized customer and lead details, you’re not making the most of your collected data. Stay afloat with contact management.
Luminas Strategy
JANUARY 30, 2023
On this podcast we talk about what it takes to accelerate true partnerships and what enable us to deliver differential customer value. How can you confidently deliver the service that our customers want and need to grow their business? Do customer surveys go deep enough and provide you with actionable next steps? Chief Customer Officer for Diversey, Frank Theis and Luminas CEO and Founder, D.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Zendesk
JANUARY 30, 2023
Most businesses understand that customer expectations have risen sharply over the past few years, and that when a company fails to meet those demands, the effects on the bottom line can be grievous. As companies wrangle with delivering compelling customer experiences, they face a difficult yet essential task: figuring out exactly what customers feel when they interact with their business.
Nutshell
JANUARY 30, 2023
There are a variety of online marketing strategies out there, but nearly all of them rely on some form of content. Whether it’s a blog post, an ad , or an email , content is what drives users’ interest and gets them to become leads. One of the best types of content out there is video marketing. Videos are great for many reasons, but more than anything, they’re highly engaging.
Insightly
JANUARY 30, 2023
What’s the best CRM software for construction? Let’s start with a definition of CRM. A CRM, or customer relationship management software , is an online tool that creates customer profiles, stores and tracks customer information and data, an email tool, and more. CRM software for construction companies can eliminate the need for a paper filing system and vastly improve your close rates at the same time.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Nutshell
JANUARY 30, 2023
Converting leads into clients isn’t always the simplest task. It takes work to find a company in your target audience and gradually transform that company into a lead, and from there into a paying customer. That process is called the buyer’s journey, and it’s facilitated by sales pipelines. For a business-to-business (B2B) company like yours, it’s helpful to have a specific structure to your sales pipeline.
Zendesk
JANUARY 30, 2023
There are three key pieces to the customer experience puzzle: A customer-first approach, a clear understanding of the voice of the customer (VOC) , and a company-wide determination to excel. In this article, we’ll explore how customer sentiment analysis helps boost the customer experience by elevating the second piece—VOC. You’ll come away knowing everything you need to get started with customer sentiment analysis and to provide an excellent experience for your customers.
Nutshell
JANUARY 30, 2023
The ultimate goal of your business is to convert new clients and earn revenue. For that reason, two of the most important teams at your company are your sales and marketing teams. These two teams are responsible for generating leads and converting them to customers. It should come as no surprise, then, to learn that these two teams are at their most effective when they work together.
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