Tue.Dec 06, 2022

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What is SMS Marketing? How Does it Work? (4 Best Practices)

Customer Think

Have you tried using SMS marketing for your business? SMS marketing is a form of mobile marketing that uses text messages to promote products or services. It is commonly used by businesses to send promotional messages, discounts, and special offers to their customers. You can use it to remind customers about upcoming events, such as […].

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10 Key Ways to Leverage Your Business Ecosystem to Close More Deals

Hubspot Sales

Sales teams are always looking for an edge. One of the best ways to outsell the competition is by leaning into your business ecosystem. Sales teams that leverage their business ecosystem close larger deals faster and more frequently. But what is a business ecosystem? And how can it help you close more deals? To help answer those questions, we've put together a comprehensive guide.

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You Need to Deliver Extraordinary Customer Experiences – Now More Than Ever

Customer Think

In an article for Computer Weekly titled Efficiency to Empathy: Customer Experience in Cost-of-Living Crisis, Madeline Bennet encourages urgent action to improve customer experiences. Madeline writes: A recent survey of 2,000 shoppers from customer eng.

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The Benefits of Targeted Marketing for Wholesale Distribution

Sales Management Plus -- SMP

While still important, traditional marketing methods in distribution such as printed flyers, branded calendars and directory ads are no longer as effective as they used to be. Your customers are online most of the day and they now have more control over the type and sources of information they consume. As a result, distributors must change their approach to marketing if they want to stay relevant and attract new customers.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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4 Questions You Should Ask Before You “Go All In” on Personalization

Customer Think

It's almost an article of faith among marketers that delivering personalized content and experiences to customers and potential buyers will improve business results. The value of personalization has gone largely unquestioned for nearly two decades. M.

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Human and/or machine – Why we are afraid of AI: The ELIZA effect.

QYMATIX

Does your robot vacuum cleaner have a name? Have you ever thought that Alexa has a sense of humour or Siri is having a bad day? And if Google Maps gets it wrong once and directs you right into a traffic jam, is that forgivable because it’s a Monday? Or maybe you’re just happy to see the friendly ATM that says “Thank you for visiting” and wishes you a nice day?

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I discovered that it's not my job to make friends or keep the peace - my job is to grow the business

Cranfield Executive Development

For Katie Burgum, making her voice heard was an important goal as she transitioned from being part of the team to leading the team.

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Create Alignment Through Constancy of Purpose

Customer Think

Earlier this year, at a live management training event for a sophisticated multi-billion-dollar global company, I posed the following instructions in succession:“Raise your hand if you consider yourself to be a purpose-driven leader.”“Now, raise your h.

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Dec 06 – Customer Success Jobs 

SmartKarrot

Role: Director, Customer Success Location: Open Hall, NL, Canada Organization: Security Compass As a Director, Customer Success, you will hire, coach, and develop a high-performing CS team to drive adoption, health, and retention. Identify and implement strategies that support adoption and expansion while reducing churn. Represent the voice of the customer by collecting and sharing data, metrics, insights, feedback, and stories.

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How to support customers when the service is buggy

Customer Think

“Please also include a section that deals with situations where the product (software) quality is not good because of which the customers always get stuck because of bugs on the platform and write in frustrated.” A student left this review on my Udemy.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Best Time Tracking Software in 2023

Agile CRM

Time-tracking software provides businesses with a way to measure employee productivity and performance. It allows businesses to track the time spent on various tasks and projects, as well as the amount of time spent on each task. This information can then be used to determine which tasks are most profitable and which need to be improved upon. With this data, businesses can assess overall productivity and measure the performance of individual staff members.

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The Evolution Of The World’s Most Famous Logos

Customer Think

In a world where first impressions are everything, your logo is your brand’s calling card. It’s one of the first things people will see when they come across your business, so it’s important to make sure it’s memorable, relevant, and on-trend. Join us as we take a look at the evolution of some of the […].

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6 Strategies to Reduce Post-Purchase Dissonance and Boost Customer Retention

Customer Think

Image source: Pixabay.com Customer satisfaction is one of the most important factors in building a successful eCommerce business. Ensuring customers are happy at every stage of their interactions with your company is essential to converting them into regular buyers. Failure to prioritize these customer interactions can negatively affect post-purchase dissonance and customer retention rates, both […].

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The Problem With Inbound

Customer Think

We rely too much on Inbound leads to achieve our goals! Our prospecting strategies are dominated by creating Inbound demand that sellers respond to. Whether it’s emails, social visibility, SEO, or anything else, the focus is on getting buyers to take the initiative to reach us. Inevitably, inbound is never sufficient. We ramp [.]. The post The Problem With Inbound first appeared on Partners in EXCELLENCE Blog -- Making A Difference.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Who Needs A Data Centre? The ‘Hows’ And ‘Whys’ Of Data Storage

Customer Think

We live in a time where most enterprises rely on the cloud to store their data. Gone are the days of faxes, snail mail and four channel televisions when we now have smartphones and the internet. Vital to the economy, our society’s dependence on the cloud is rapidly increasing, and consequently so is our demand […].

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Frontier Airlines: In a Digital Age, Is a No-Phone Customer Experience Model a Step Too Far?

Customer Think

The cost-cutting potential of going digital-only will always draw the attention of business leaders. Should traditional channels be condemned to the history books?

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How B2B merchants can learn from B2C embedded payments

Customer Think

B2B businesses understand the importance of developing payment strategies that can stand the test of time. As customers’ digital needs and expectations grow, these strategies should include a plan on how to incorporate embedded payments, which B2B businesses can learn from popular B2C use cases. For example, Uber introduced and normalized embedded payments where the […].

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How to optimize your Zendesk workflows to handle high ticket volumes

Customer Think

When tickets keep pinging into their inbox, it’s easy for customer service teams to feel overwhelmed. At times when demand is at its highest — for example, in the run-up to the holidays — this can lead to stressed employees and a sub-par customer experience. If you’re regularly handling a large volume of tickets, you’ll […].

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Planning for the peak of peak seasons: Retailers must move in real-time to come out on top in the ultra-competitive 2022 Holiday Season

Customer Think

Peak trade season is right around the corner, with activity around Black Friday, Cyber Monday and general Holiday/Christmas shopping ramping up – retail organizations, staff and associated supply chains are gearing up for the first true “post-Covid” holiday for two years. And consumers will tolerate no excuses from their retail suppliers. Peak planning is already […].

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Consumers Showed Signs of Enthusiasm for Holiday Shopping Months Before Black Friday

Customer Think

Black Friday 2022 has been dubbed a record success for online shopping. Despite concerns about the impact of post-pandemic economic instability and inflation-driven price hikes, online shoppers delivered and retailers raked in more than $9 billion on Black Friday 2022 alone! Cyber Monday online sales also hit a record $11 billion, and industry experts are […].

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