Sun.Mar 13, 2022

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Lead Generation Tool to Convert Website Visitors

Agile CRM

Customer conversions are vital for attaining sustainable growth because customers are the most important part of any business. Website owners, like any other business, want to attract new customers and turn them into long-term customers. However, running a website isn’t straightforward, especially if you want to meet specified growth goals. There are numerous operations that must be reviewed and addressed on a regular basis.

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Partner Assessment (or will you just make it work?)

Peter Simoons

In a conversation with an alliance executive from a pharma company recently, the exec said to me “ We don’t do partner assessment, we’ll just make it work ”. His motivation for this remark was that he couldn’t afford to disqualify a partner if some of their skills were a good fit. Sometimes a partner has that unique element that the respective alliance needs and so they just need to try and make the partnership work.

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