Sat.Jan 29, 2022

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How to Plan And Successfully Launch Your Own Customer Success Program

Customer Think

SaaS organizations are increasingly growing wise to the importance of customer success (CS) programs. Not to be confused with customer experience or customer service, customer success is how businesses conceive of the long-term success of their clients, achieved through direct collaboration with themselves as software providers. This article outlines how to plan and launch your […].

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What is a customer data platform for eCommerce

Customer Think

Where this software fits in your business and technology landscape and two valuable use cases to get you started The Customer Data Platform (CDP) has been implemented by leading e-commerce companies to power their customer experiences and make personalized offers that drive profits. Here is how to do it too. How would you find your […].

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Focus on Moments of Truth

Customer Think

In every customer journey, there are interactions that matter more than others. Those moments can cause customers to leave you, or lead to stronger engagement, or make customers more expensive to serve.