Help Scout
JULY 8, 2021
When starting a company, finding the right customer service tool isn’t always at the top of the priority list; you’re more focused on getting customers and proving out your idea. Then, one day, a customer sends you a question. Then another. And another after that. Eventually, you’re regularly fielding questions from customers and may find it challenging to manage all the incoming requests.
Customer Think
JULY 8, 2021
When a person is in search of a new personal trainer, gym, or studio they’re not just looking for someone or a place that will simply collect their monthly payment and be available for questions here and there. For one, they’re looking for a business that is committed to helping them achieve their fitness goals […].
Zendesk
JULY 8, 2021
Jeanine Mendez knows all too well that her successful career wasn’t a given. Her family immigrated to the U.S. from Bolivia when she was very young and settled into a low-income community in Rhode Island. “Growing up, I didn’t see a path for myself to college. I was lucky to be able to do career training in high school. I met a mentor, landed in school, and benefited from the supports for first-generation college grads,” she said.
FinListics Solutions
JULY 8, 2021
Buyers are busy. They don’t always have the time or perspective to get the big picture on trends—but as a seller, you do. You have the opportunity to gain your customers’ confidence by researching their market and telling them something they don’t already know.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
CMOE
JULY 8, 2021
Help! Is It Possible to Improve Teamwork in a Cross-Team Environment? How Do I Do it? The above question is one that is frequently asked by customers and clients who are experiencing a variety of team challenges that exist across the enterprise. The increasing complexity of organizational structures (or lack thereof) can often lead to several unique issues as cross-functional teams look to cooperate and create meaningful long-term performance while trying to discover efficiencies and build bette
Customer Think
JULY 8, 2021
Introduction Responding to customer queries in the nick of time is the best way to increase your customer service operations. Doing so moves your website visitors down the sales funnel and increases conversion rates much quickly. Channels like chatbots for business and live chat take a brand’s interaction with the customers to the next level. […].
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Customer Think
JULY 8, 2021
Any business with ambitions to target a new international market or regional territory must carefully consider the impact different geographical locations and cultures will inevitably have on its go-to-market (GTM) strategy. Top of the priority list should be an honest assessment of whether the existing proposition is viable in different markets, and every GTM strategy […].
FinListics Solutions
JULY 8, 2021
With the majority of failed sales deals, the discussion came off the rails because of a simple disconnect: the sellers were not telling their customers what the customers wanted to hear.
Customer Think
JULY 8, 2021
By now, it’s difficult to find a modern company without some kind of customer success practice. Even back in 2016, Forrester Research claimed that 72% of businesses list improving customer success as a top priority. According to an article in Forbes, data from LinkedIn showed that the Customer Success Specialist job title is number six […].
OnStrategyHQ
JULY 8, 2021
What Buffet Looks for in a Company. What’s the number-one attribute Warren Buffet, arguably one of the most successful investors in the world, looks for in a company? “Sustainable competitive advantage,” he told an interviewer. If one of the most successful businessmen of today puts this at the top of his list, you should too. Not only competitive advantage, as a term, widely overused, it is also widely misunderstood.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Customer Think
JULY 8, 2021
When it comes to customer onboarding, the common practice is to measure customer satisfaction at the end. While this helps you know the improvements that future onboarding projects require, you miss the opportunity to measure customer sentiment during the process and potentially avoid an unfortunate issue or steer an errant process back on course. The […].
OnStrategyHQ
JULY 8, 2021
More often than not, life and day-to-day operations take over a well-intentioned strategic plan execution. If it is one more thing everyone has to do, the strategic plan beings to feel like a burden instead of being exciting. By embedding your strategic planning into daily operations, you begin to make strategy a habit instead of an event. Then acting strategic or completing items on your strategic plan becomes natural instead of something extra.
Customer Think
JULY 8, 2021
If you listen to some CX firms you’d think that their tools/platforms/approaches are panacea cure-alls for everything from the common cold to revealing the meaning of life. I don’t know if they are smoking their own dope or just think that the rest of us are plain stupid. Take, for example, these claims from a […].
OnStrategyHQ
JULY 8, 2021
We’ve gathered some of our favorite articles and resources from other experts to help you consider how you might battle inflation: HBR – Considering Raising Your Prices? But before crafting a generic “we have to raise prices” memo, it is worthwhile for managers to consider the potential downsides as well as alternative strategies. Read it here.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Customer Think
JULY 8, 2021
Ask any retailer: losing customers is never a good thing. In many ways, this is business 101. To improve the prospects of your company – and the people who work there – while ensuring that an ever-growing customer base exists is a must. The new opportunities presented by the digital business landscape are endless. Where […].
KAMCast
JULY 8, 2021
IN THIS EPISODE This is such an expansive topic, I really wanted to add some context and perspective to the subject here. So, I’m going to really open this discussion up for you with some background to get you in the right mindset to listen to this episode. If you had to be truthful - what kind of salesperson would you say you are? What’s your natural selling style?
Customer Think
JULY 8, 2021
After more than one year of the pandemic, lockdowns and travel restrictions, one could bet booking the next vacation is top of mind for most people across the globe. With just a few alternatives for so many months, and most of us limiting our vacation plans to browsing online travel sites with the hope to […].
Farland Group
JULY 8, 2021
Successful Customer Advisory Boards (CABs) feature a high level of member engagement during meetings – members offering perspectives and direct input into the topic areas presented. Keeping that momentum going in between meetings is imperative but can be challenging if there is not a clear plan in place to progress the advice shared in the sessions.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Customer Think
JULY 8, 2021
Introduction Great customer service is the key to customer satisfaction and online business success. As consumers have moved online yet more, so too have the feedback and “word of mouth” reviews of the past. With over 90% of customers saying that they’re influenced by the reviews they see online before spending money, it’s an element […].
Nutshell
JULY 8, 2021
“Oh, your email ended up in my spam folder” is what email marketers and salespeople hear in their nightmares. Emails only suffer from deliverability issues for a few reasons and all of them are bad. If your emails are ending up in your recipients’ spam folders it means that your sales and marketing are having no impact. And if no one sees your emails, it’s just a (short) matter of time before your pipeline starts to feel it.
Customer Think
JULY 8, 2021
For my latest article for Top Sales Magazine, I’ve decided to explore the power of three whys and a who.When it comes to complex B2B buying decision journeys, things are rarely straightforward. As Gartner are fond of reminding us, our prospective cus.
ReviewTrackers
JULY 8, 2021
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Customer Think
JULY 8, 2021
In a predominantly internet-driven world, it’s no surprise that more and more businesses are choosing to move their activities online. But doing this comes with a lot of associated risks. Web application attacks are on the increase, and there are a whole host of techniques that hackers can use to infiltrate your business platform. While […].
SmartKarrot
JULY 8, 2021
Understanding the customer success pyramid is vital for the upliftment of your business. You will have to walk down the lane where your product meets the customer’s needs – a path that wreathes longstanding loyalty and commitment. How do you build that road? By understanding your customers – their expectations, desires, demands and emotions. And history has it – with Maslow’s ‘Hierarchy of Needs’, we saw how simply the basic to complex human aspirations were described and disseminated.
Customer Think
JULY 8, 2021
I have often written in the past about Gig CX not being a replacement for Business Process Outsourcing (BPO) and contact centers. These ideas can co-exist and in many cases we are working with BPOs to create solutions where they build out the heart of a customer service solution and we add the flexibility – […].
SmartKarrot
JULY 8, 2021
Role: Director of Customer Success Location: Lehi, UT, US Organization: Weave HQ As a Director of Customer Success, you will define and optimize the customer journey. Drive high adoption and low churn. Provide a comprehensive 360-degree view into customers’ experience with Weave’s products and services to the rest of the business. Partner with Sales to drive upsell opportunities.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Hubspot Sales
JULY 8, 2021
Businesses come in all shapes, structures, and scales — and the angles and processes used to sell to different companies reflects that variability. SMB sales cycles come with their own challenges, stages, and appropriate strategies, and the same goes for larger enterprises'. Here, we're going to explore the latter. We'll take a closer look at some key elements of the typical enterprise sales cycle, review the basic steps to the process, and get a quick refresher on how to calculate close rate fo
ACT
JULY 8, 2021
There’s a pretty good chance your business has at least one social media page. But are you using social media simply as an online billboard, or is there more you could be doing to stand out and engage your audience and build brand awareness? Nearly two-thirds (71%) of SMBs use social media to market themselves, and more than half (52%) post on a daily basis.
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