Strategic Account Management Association
DECEMBER 12, 2022
Learning about a customer's journey prior to their need is the gateway to finding solutions. The post Understanding What Your Customer Needs to Solve appeared first on Strategic Account Management Association.
Customer Think
DECEMBER 12, 2022
Knowing the ROI of customer experience helps to fund CX projects and make intelligent investments in customer experience. But a deeper examination into the question about CX return on investment gets to the heart of what customer experience means for y.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Center for Sales Strategy
DECEMBER 12, 2022
When was the last time you heard someone use the words “artificial intelligence”? A decade ago, it might have been sparingly, but today we hear the term daily. As the tech industry continues to expand, engaging with other sectors such as automotive, biomedical science, data science, healthcare, and entertainment, it is increasingly likely that tech will come to play a role in all of our corporate lives.
Customer Think
DECEMBER 12, 2022
“Executives speak three languages: finance, finance and finance.” – Jeff Hiatt, Prosci Founder Speaking finance is tough for customer experience leaders. One key reason, which I discussed last week, is that we don’t often include financial information.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
Apptivo
DECEMBER 12, 2022
Does your business require you to conduct transactions, use equipment, and provide services out in the field? If the answer is yes, one of the smartest investments you could make is in a Field Service Management system (FSM). At scale, FSM will help to be organized and is essential for effective and efficient management of your business operations. In most countries, laws and regulations make a business duty bound to provide after-sales service and it is imperative to meet Guarantee and Warranty
Customer Think
DECEMBER 12, 2022
People tend to be less sensitive to improvement the more things improve. 9Diminishing sensitivity is why what exceeded customers’ expectations and delighted them in your experience on its introduction becomes what customers expect and appreciate—bu.
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Customer Think
DECEMBER 12, 2022
With more services shifting to virtual platforms, consumers and organizations are likely to experience more sophisticated forms of fraud, putting their personal information and finances at risk. Although these threats are cause for concern for both parties, it is up to organizations to ensure that customers aren’t at risk, while also not imposing unnecessary interrogations […].
Kainexus
DECEMBER 12, 2022
“Having no problems is the biggest problem of all.” I’ve heard many variations of this quote from Taiichi Ohno.
Customer Think
DECEMBER 12, 2022
Dollars don’t grow on trees, but one of the latest names in on-trend retail may provide a general idea of where they can grow. Popshelf, the bold and trendy “dollar-near” concept by value retailer Dollar General, is growing at a rate faster than inflation. The (mostly) $5-and-below chain, which targets higher-income, suburban shoppers and takes […].
Sales Management Plus -- SMP
DECEMBER 12, 2022
As the owner or operator of a wholesale distribution business, you’re always looking for new and innovative ways to increase sales and grow your business. Traditional marketing methods can be costly and time-consuming, but targeted marketing can be a cost-effective way to reach new customers and grow your business. But what exactly is targeted marketing, and how can you use it to increase your wholesale distribution business?
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Customer Think
DECEMBER 12, 2022
A friend of mine delivers leadership training in police departments. On the first morning he has the partners dance with each other, taking turns for an hour at a time as Leader and Follower. As most of them are men, they start off very uncomfortable as the ‘follower’, usually a woman’s role in dance. But […].
Luminas Strategy
DECEMBER 12, 2022
Luminas Founder & CEO, D. Keith Pigues At the center of pricing and revenue management (two very important topics for every business, large or small) is the matter of Customer Value Management. However, to fully understand customer value management, and its impact on sustained organic revenue growth, it is important to note that there are two critical components that must be managed well.
Customer Think
DECEMBER 12, 2022
Let’s imagine an irate customer calls your business and is being transferred to you. Now, fast-forward to the end of your call and imagine that this once disgruntled customer says, “Thank you, I am a customer-for-life and will tell all my friends.”. OK.
Strategic Planning and Management Insights
DECEMBER 12, 2022
SME Strategy is a strategy consulting company that specializes in aligning teams around their vision, mission, values, goals, and action plans. Learn more about how we can help you and your team create a strategic plan with our strategic planning and implementation services.
Advertisement
How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Customer Think
DECEMBER 12, 2022
I originally wrote today’s post for CMSWire. It appeared on their site on September 26, 2022. In my last article, I wrote about the need for customer experience professionals to not only build the business case for improvements but to also help exec.
QYMATIX
DECEMBER 12, 2022
One interesting read about the use of artificial intelligence in B2B sales. Artificial intelligence (AI) is gaining relevance in Business-to-Business (B2B) sales. Research shows that investment in the development and integration of AI and, in particular, machine learning, technology is continuing to rise. More money pours today into AI enterprise projects than ever before.
Customer Think
DECEMBER 12, 2022
We know insight is critical in engaging our customers, helping them think about their businesses differently. Our ability to discuss relevant insights can be very powerful in inciting customers to think differently, helping them commit to and manage change, helping them in their buying process. In complex B2B change initiatives, the issues and challenges are [.].
SmartKarrot
DECEMBER 12, 2022
Role: Customer Success Manager Location: Sydney, New South Wales, Australia (On-site) Organization: Bryant Dental As a Customer Success Manager, you will enhance the customer experience and relationship through the development of team skills and processes, governing sales order management. Be the voice of the customer within the wider organization by taking strong ownership of customer requests/problems and collaborating across departments and with the customer to come up with the best so
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Customer Think
DECEMBER 12, 2022
The rise of personalization: If we look at the surge of personalized products, the business model was nothing more than an additional service at the beginning. For instance, a car company providing customers to choose their own custom colors for their cars, shoe manufacturers creating exclusive custom-designed sneakers for select customers and other such products. […].
Agile CRM
DECEMBER 12, 2022
The evolution of helpdesk software can be traced back to the early days of computing when customer service and technical support teams relied on basic tools like email and phone to communicate with customers and resolve their issues. As technology advanced and the need for more efficient and effective customer support grew, so did the development of helpdesk software.
Customer Think
DECEMBER 12, 2022
NICE Enlighten AutoSummary delivers smart, automated agent interactions summaries using AI to automatically identify key tasks, contact reason and actions.
PandaDoc
DECEMBER 12, 2022
I’m sure you will agree with me when I say managing all partners, customers, and potential customers all at once as an SMB is challenging. Yet, if you are using CRM software, you can make all this work easier. In fact, using a CRM has become almost mandatory for many companies. Today, we will discuss Salesforce, its benefits for small and midsize businesses, and how to get started.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Customer Think
DECEMBER 12, 2022
At one point a while back in my career I spent most of my days teaching Lean Six Sigma around the company for which I was working at the time.
Expert insights. Personalized for you.
520 
Let's personalize your content