What To Do If Your Company Is Asked To Participate In A Reverse Auction
Holden Advisors
MARCH 3, 2022
A reverse auction may land you a new client, but if you are the incumbent, it may be better to say no. Here’s why. Recently, one of my clients was informed that the services they provided for a very large customer were going to a reverse auction, and they wanted my help coming up with a price. My first question to their team was: “Are the services and support you provide for this customer a commodity?”.
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