Wed.Dec 08, 2021

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How Omicron Is Impacting SKO Plans

SBI Growth

Immediately following the announcement of the Omicron COVID-19 variant, commercial leaders began questioning their sales kickoff (SKO) plans and turning to SBI for peer comparisons and feedback.

Sales 127
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The Future of IVAs: How AI will Power and Re-shape Customer Engagement

Customer Think

Just over a decade ago, Apple released its iPhone 4S, “the most amazing iPhone yet.” It was faster, promised eight hours of 3G talk time, and introduced consumers to a feature called Siri, the first personal virtual assistant. “For decades, technologists have teased us with this dream,” said Apple’s Phil Schiller, then the senior VP […].

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Selling Agile to Executives: 8 Ways to Get Buy-in

Planview

Effectively selling Agile to executives is more than just getting the go-ahead for an Agile transformation. Because Agile includes a culture shift and a mindset change, as well as funding, you need executives to truly buy in to the approach. If you’ve gotten approval from leadership to embark on an Agile transformation, you may be gaining momentum from Agile teams embracing new ways of working and benefits like faster delivery, better quality, and improved morale.

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One More Key to Better Marketing in 2022

Customer Think

My posts here over the past several weeks have focused on providing information and discussing concepts that can help marketing leaders develop more effective marketing plans for 2022. By now, many marketing leaders will be in the final stages of the.

Marketing 130
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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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How to Identify Your Top Accounts to Upsell in Q1

ProlifIQ

A bird in the hand is worth two in the bush. In sales, though, a bird in the hand can be worth way more than that – because after all, growing a current account is a lot easier and more efficient than landing a new one. . If you can identify just one possible upsell opportunity per account, you’ll accelerate faster to quota than you could by hunting for new business.

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What’s On Trend for Retail in 2022? 5 Predictions

Customer Think

If the past two years have taught the retail industry anything, it’s to meet the unexpected, eye-to-eye, with more of the unexpected. Unexpected as in surprising channels, unpredictable brand partnerships and even a dose of the expected. Because consumer desires have not changed; they still want shopping to be stress-free, convenient, personalized and a good […].

Retail 126

More Trending

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Exact Match: How search engine expectations changed buying—and marketing—forever

Customer Think

“I know it’s here, somewhere, and if I just keep refining my search phrase, I’m going to find exactly what I want.” That’s the “search engine mentality” of today’s buyers, and it’s changed marketing forever. Sadly, almost all marketing content hasn’t c.

Marketing 115
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4 Ways for Managers to Increase Psych Safety

EcSell Institute

Many years ago, I was recruiting a young leader to be part of our company. To give her a better sense of the work we did and how our team operated, I invited her to attend our annual client conference. At the end of each day of the conference, she joined our team huddles where we discussed what went well that day, what could’ve been better, and our priorities for the next day.

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How to keep fueling eCommerce marketing growth with a customer data platform

Customer Think

Three marketing use cases that utilize a customer data platform to fuel growth The customer data platform (CDP) is a newer technology that has the potential to transform marketing. CDPs have gained adoption as a tool for marketers, but the ability to get value has still proven difficult. Implementations have still been complex, and often […].

eCommerce 111
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Big Rocks for Sales Managers to Focus On

The Center for Sales Strategy

In addition to resetting your priorities, recruiting and selecting the right talent, and managing people individually — there’s another aspect sales managers need to focus on. Great management begins and ends with YOU. It’s time to strategize what being a great manager looks like for yourself — it's time to focus on the Big Rocks.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Employee Advocates: Their Role As Committed Company Assets, Active Communicators, And Key Contributors To Stakeholder Value

Customer Think

Whenever the subject of employee satisfaction and engagement arises, it is often difficult to differentiate between them. Just as customer satisfaction doesn’t equate to loyalty behavior, if you believe that “a satisfied employee IS an engaged employee”, it’s likely that you can’t articulate a distinction. A satisfied employee can pretty much be described as one […].

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How to improve and optimise the efficiency of your customer service practices

Crank Wheel

Customer expectations have changed. Here are 10 tips on how to adapt your customer services.

98
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Striking the Right Balance as a Customer Service Leader

Customer Think

As a customer service leader, there’s a certain balance I’ve struggled to find. Specifically, I’ve found myself feeling like I was failing my team on those busy days if I didn’t roll up my sleeves and help them get those calls answered or bust through.

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Recruiting Sales Talent: The If You Post It, They Will Come Fallacy

Force Management

The Frustrations with Job Postings. I am old. Fifty three to be exact. I was fortunate enough to get my start in recruitment before the internet, job boards or LinkedIn. Over the past twenty years, I have continued to experience the transactional nature of the way the world goes about attracting its most valuable asset, talent. Posting a job description that has a ton to be desired and hoping that the right person will come to us is fools gold.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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The 2022 Customer Experience Predictions from 10 international top CX experts

Customer Think

December 06, 2021. Add to rss feed. Every end of year, I.

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4 Ways for Managers to Increase Psych Safety

EcSell Institute

Many years ago, I was recruiting a young leader to be part of our company. To give her a better sense of the work we did and how our team operated, I invited her to attend our annual client conference. At the end of each day of the conference, she joined our team huddles where we discussed what went well that day, what could’ve been better, and our priorities for the next day.

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6 Advantages of Using Video Conferencing for Staff Training

Customer Think

Image by Mohamed Hassan from Pixabay It may come as a surprise to learn that 2020 marks the 150th birthday of video conferencing. The concept had to wait until the 1930s before the word ‘video’ was invented, and the 1960s before ‘conferencing’ was added. Nor was it until the 1970s that the tech became widely […].

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Why a Beginner's Mindset is Key for an Inclusive Workplace w/Jorge Quezada, VP at Granite Ep#136

Strategic Planning and Management Insights

Jorge Quezada is the Vice President of Inclusive Diversity at Granite Construction, one of the largest full-service general contractors, construction management firms, and construction materials producers in the U.S.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Why You Don’t Need Another Spreadsheet or Email for Your Approval Process

Customer Think

Approvals can be required at any stage of a task—at the start, midway, or just before completion. Regardless of when the approval is needed, what’s crucial is to obtain the needed response to move a project forward at the soonest possible time. Approvals are also necessary for standardizing processes, setting expectations, minimizing mistakes, and improving […].

64
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6 essential skills for responding to sales objections

SBI

Six Essential Skills for Responding to Sales Objections. By Randy DeHaan, Director of Sales, Chorus.ai. Every sales rep has experienced it: A call is going well until a prospect voices objections that throw you off, leaving you searching for a response as the silence grows. It could be a matter of pricing or a lack of faith that your product will meet their needs.

Sales 55
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Can You Serve All Your Extra Customers In The Post-Covid Boom?

Customer Think

The Covid-19 pandemic has been a disaster for many industries, but we are now seeing more than just the shoots of recovery – some sectors are soaring. Take a look at apparel sales for one example. Compared to the same period (Q4) in 2019 analysts are expecting to see a 59% increase in sales this […].

Sales 64
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#028 Choose to be a coach, with Lisa Brice

KAMCast

IN THIS EPISODE: How well do you empower your people to reach their own full potential, supported along the way with good, timely, and accessible coaching conversations? Now sure how to go about that? Then this episode is for you because I’m joined by a friend of the show, Lisa Brice, NLP Master Trainer and Coach and author of a new book called: “ Choose to be a coach - the be quick guide to coaching in the corridor, at the coffee shop or on the computer.” - - - ????????

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Sales Pipeline Radio, Episode 303: Q & A with Jim Doyle @tvjimdoyle

Customer Think

By Matt Heinz, President of Heinz Marketing If you’re not already subscribed to Sales Pipeline Radio, or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every.

Sales 64
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Strategic Leadership: Post-Pandemic and Beyond

CMOE

In a world where businesses have been hyper-focused on doing whatever it takes to survive during the pandemic and the phrase “post-pandemic” has become ubiquitous, leaders are now looking towards a future that promises to bring even more challenges that demand a quick response. When crises arise, strategic plans are often affected dramatically. As they respond to the situation at hand, leaders understand that they have to keep the overarching business strategy in mind to ensure continued success

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LighthousePE Makes Automated Mobile Proximity Engagement More Accessible with New Machine Learning Capabilities

Customer Think

The latest release of the mobile proximity engagement platform extends its capabilities to help businesses of any size strengthen customer loyalty and drive more repeat visits and sales.

Sales 52
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The Progressive Overload of Discomfort

Liston Witherill

One of my late COVID purchases was a weight set. Not a set of dumbells stashed in the corner collecting dust, but a real weight set: olympic bar, squat rack, and 475 pounds of weights. Back in 2014 when I quit the comfort of my day job to pursue my own business I had two minor panic attacks in the first few months. The stress was too much. So I folded in a regular exercise routine to help manage the stress.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Omnichannel Customer Service 101: Definition, Benefits, & Tips

Help Scout

Learn what omnichannel customer service is, how to get started building an omnichannel strategy, and best practices for getting it right.

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3 Tips for Effective SEO Reputation Management

ReviewTrackers

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Lacking Account Intelligence Is Your Worst Enemy: 6 Ways to Manage It!

SmartKarrot

Account-based intelligence has become one of the essential tools for the CS teams to upsell or cross-sell their products and services. . As a customer success manager, you are always looking for ways to maximize value for your company. One way to do that is by ensuring that your customers get their desired outcomes from your products and services in the best possible manner. .