Fri.Jul 01, 2022

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Book review – Great networking by Alisa Grafton

Red Star Kim

To support delegates on networking training sessions, I like to review (and recommend if appropriate – see the list below) the latest books on the topic. This book was published in 2022 (so it’s post-Covid) and is subtitled “The art and practice of building authentic professional relationships”. The author is female (remember those original great networking books in 2004 by legendary networker Carole Stone ?

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Selling to New Leaders in Uncertain Times

Engage Selling

Selling to new leaders in these uncertain times? Sellers are reporting to me that they are selling to an unprecedented number of first-time managers and leaders in businesses today. I’m … Read More. The post Selling to New Leaders in Uncertain Times first appeared on Colleen Francis - The Sales Leader.

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Maximize Adoption & ROI: The Continuous Learning Journey

Force Management

Through hard work and a successful delivery, you’ve created momentum for your customer-facing team, equipping them with the knowledge and skills to improve front-line numbers. Now is the time to refine and amplify your team's skill set — taking them from good to elite.

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How to develop a CRM strategy for an organization

Apptivo

Introduction. CRM (customer relationship management) is a technology that manages the customer interactions and helps build superior customer relationships. CRM helps to streamline the entire business processes and expedites productivity to a greater extent. All the information present in the CRM software keeps the functionality across multiple departments in an aligned manner.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Maximize Adoption & ROI Build the Roadmap to Reinforce Your Engagement

Force Management

We build strategic partnerships with our clients with a focus on helping customer-facing organizations achieve both quick wins and long-term outcomes. To ensure we help our clients achieve that success, we partner with them throughout the journey. We help our customers build out a forward-looking success plan to maximize adoption, drive consistent bottom-line impact and significantly increase the ROI from their engagement.

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Conversational Account-based Marketing (ABM)

Flevy

Traditional B2B Marketing typically involves communicating with scores of potential customers in the hopes of making a few of them to interact with your website and initiate conversation about an offering of their interest. In contrast, Conversational Account-based Marketing (ABM) is a proactive, systematic approach to go about Marketing that leaves nothing on chance.

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Pride month ends, the action continues

Zendesk

Supporting equality and inclusion for all is a core value at Zendesk, and it has been from the very start. As Pride month comes to a close, we’re reflecting on how we can continue to support LGBTQIA+ rights. Our Pride Employee Community (EC) provides a safe place for employees and allies to share trials and tribulations and celebrate their unique personal stories.

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SaaS Buyer Personas: What Are They and Why Are They Essential?

SmartKarrot

Buyer personas are integral details for SaaS success. SaaS buyer personas will help understand the potential buyers better and focus on marketing, sales, and produce development accordingly. SaaS companies need to build buyer personas to address specific issues of the product and how it is suited to different people. What are SaaS Buyer Personas? A SaaS buyer persona is a write-up or representation of what the target buyer or prospective customer must look like.

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