7 signs your prospect is a bad fit
Nutshell
JUNE 25, 2021
If your sales pipeline feels like you’re herding cats, it might just be that you’re focusing on the wrong animal. Metaphorically speaking. Newsflash: half of your prospects are a bad fit for the products and/or services you sell. If you try to close deals with these folks, you’ll only waste your time, inflate your company’s refund rate, and lower your brand’s reputation in the marketplace.
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