Wed.May 18, 2022

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Do You Have the Right Talent in the Right Seats?

Brooks Group

Time to read: 4 Minutes. Companies spend an enormous amount of money trying to motivate, inspire, and essentially change their employees. In 2021, self-improvement was a $10.4 billion industry. ( source ). It’s been said, however, that people will always do exactly what people want to do. . That’s true when times are good and it’s true when times are bad (or challenging—like they are at the time of this writing).

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How to incorporate motion graphics into your content marketing strategy

Crank Wheel

Gone are the days when marketers crammed spammy sales messages into their content mix as they fought to get into their customer's bank accounts.

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How to Get the Most Out of Your Growth Spend

SBI Growth

SBI Chief Operating Officer and Forbes Business Council Member Mike Hoffman wrote a recent article for Forbes digital on how the C-suite can drive growth initiatives, translating strategy into execution. Hoffman recommends biannual benchmarking against competitors and companies that operate in a similar space.

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CRM for small businesses and How to choose a good CRM.

Apptivo

In the age of e-commerce, where everything is purchased online and everything is available at the fingertips of the customer, the greatest asset a business can have is customer relationship. This is because e-commerce has enabled businesses to reach out to customers from vast geographical locations and demographics. Many of them may never even have to serve those online customers in a physical brick and mortar store.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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How to use Zendesk for IT

Zendesk

As an IT leader, everyone is looking to your team for guidance. Employees count on you to answer their questions and troubleshoot their devices. Leaders are looking to you for strategic guidance on digital projects. Meanwhile, your team is on the hook for protecting organizational data and meeting compliance requirements. With Zendesk, you can do more than simply react to incoming questions.

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Does Market Share Matter? Maybe. Maybe Not.

Strategic Communications

Does market share matter? It’s an old argument I had a number of years ago with an organization I worked for. They were very focused on market share. I didn’t think they needed to be. That focus, I felt, kept us from pursuing other marketing objectives that IMO would have been more meaningful. Despite the fact that many large companies and brands do focus on market share, it doesn’t always matter.

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How NLP Software Helps Businesses Build Better Strategies

ReviewTrackers

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The Best Gifts for Customer Success Managers: A Curated Gift Guide for 2022

SmartKarrot

We know who you’re shopping for when it comes to holiday shopping. It’s your CSM who’s always there to save you when you need support, onboard new team members, and help you understand the right way to use the product. There’s only so much our CSMs can do for us during the year, but when the holidays roll around, we like sending them a thank-you from the bottom of our hearts.

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Paying down our accessibility debt

Quip

In April 2020, Quip put together a dedicated team to tackle the accessibility challenges that had slowly accumulated throughout our development as a product. Getting the team staffed was an exciting win, but it was just the beginning of a daunting amount of work. There were frustrated users who had lost trust in us, a dizzying spreadsheet of violations from our latest accessibility audit, and a technical challenge so big we didn’t even know where to start: screen reader users couldn’t navigate o

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What is Real-Time Personalization? How Can It Improve Customer Experience?

SmartKarrot

Personalization… Personalization… Personalization…. It has become a buzzword for businesses – a proven tactic to grab customer attention and improve customer journey! Considering this, businesses are personalizing everything possible to entice their customers – from product personalization to personalizing their communication. Now, going a step ahead, businesses have started real-time personalization!

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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The Times, They Are a Changin’: Expanding Buying Groups

Revegy

Gartner tells us that the average buying group is anywhere from 6-10 individuals (I’ve personally seen as many as 15 or 16 involved in a single decision) which is almost double what we’ve historically seen in enterprise sales just a decade ago. . The post The Times, They Are a Changin’: Expanding Buying Groups appeared first on Revegy, Inc.

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