Tue.May 17, 2022

4 Reasons Social Selling Is So Effective

The Center for Sales Strategy

Social selling is on its way to equaling (and possibly overtaking) conventional selling in the near future. One study stated that with more than 3 billion people using social media worldwide in 2021, the customer base is right where social salespeople want them.

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What is customer satisfaction score? (+ how to measure CSAT)


Knowledge is power—especially when you’re looking to improve your customer experience. According to the Zendesk Customer Experience Trends Report 2022 , customer engagement is up 14 percent compared to last year.


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A Playbook For Sales Leaders in a Time of Uncertainty

Brooks Group

Time to read: 3.5 minutes. I have a hypothesis. I believe most business leaders are in a place similar to where they were when the pandemic started. . The pandemic was a macro event that touched all aspects of business and life.

How to Use Video Marketing to Generate More Leads

Customer Think

The face of digital marketing is evolving. In the wake of COVID-19, businesses are changing the very framework they use to operate on a day-to-day basis. They’re adapting to a shift in consumer behavior that’s come about as a direct result of the pandemic.

Demystifying Intent Data to Drive Demand in B2B

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

Lean Management: Definition, Principles, and Techniques


Lean management, also called Lean manufacturing, or just Lean, is a business methodology that helps organizations reach their most critical strategic objectives. Although it started in manufacturing, Lean management is now used by organizations of all types and sizes.

9 Social Media Marketing Tools To Boost Your Online Presence In 2022

Customer Think

Social media is one of the most powerful yet free marketing tools available to businesses. Business owners and entrepreneurs have started to invest more time and resources into social media marketing. According to a survey, approximately 4.48

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More Trending

Customer Experience Leaders Can Learn from Baseball

Customer Think

Baseball and other team sports are more than relaxing, entertaining social experiences. In fact, they’re great metaphors for business success. Wins mean stronger relationships with fans, whose enthusiasm generates sponsorships and sales of tickets and memorabilia, etc.

Five red flag moments for agency account managers, with Jenny Plant

Account Manager Skills

?. Welcome to Episode 62. Usually, I have podcast guests but thought I’d do a quick episode to share with you some best practice tips if you’re in the account management role and you’re looking to do a bit of relationship risk management.

Top 5 Branding Problems Small Businesses Face

Customer Think

Small businesses take time to establish themselves in the big brand. And, if you fail to establish a brand, then your business won’t be long-term. The brand brings the trust of customers. Most small businesses fail just because they can’t gain trust. The first few years are terrifying.

8 Benefits of Hiring A Business Consulting Firm to Help Grow Your Business


Running a business is challenging due to the sheer number of tasks it takes to succeed. From accounting to human resources to IT, it’s almost impossible for business owners to ensure every aspect of the business is operating efficiently and effectively, ensuring customer expectations are met.

The 5 Stages of Account-Based Marketing — and How to Win Them All

Successfully complete the five stages of ABM: define, identify, engage, convert, and connect. We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.

Five Reasons Why Employee Experience Is Important In 2022

Customer Think

Employee experience, popularly known as EX, is defined as the view that employees hold of their employers. Right from onboarding to the final day, everything that an employee absorbs from his or her working conditions contributes to the employee experience.

8 Benefits of Hiring A Business Consulting Firm to Help Grow Your Business


Running a business is challenging due to the sheer number of tasks it takes to succeed. From accounting to human resources to IT, it’s almost impossible for business owners to ensure every aspect of the business is operating efficiently and effectively, ensuring customer expectations are met.

10 Best Practices When Designing Website Pop-Ups

Customer Think

Even the most entertaining advertisements are intrusions. The viewer didn’t request them and probably doesn’t want to see them! But, as the name suggests, pop-up ads are notoriously intrusive. When implemented badly, they’re like a screamer in a horror film.

Corporate Storytelling on Clubhouse


This Thursday (May 19), I will be a guest on Haig’s Business Winners. This will be hosted on clubhouse. To join the conversation and listen in, click here: CLUBHOUSE LINK. For more posts, click here: Past Articulus Posts.


The Definitive Guide to the Top 4 Sales Enablement Metrics

See what metrics matter to increase productivity and revenue and your organization. This guide will help you stay data-driven while avoiding data overload.

3 Ways Retailers Can Expand Multilingual Capabilities Beyond Customer Service

Customer Think

Many organizations relied on AI to scale up operational capabilities during the pandemic. These capabilities helped organizations do more with less, and leverage existing talent to reach new international markets.

Forecasting Individual Customer Lifetime: Why You Should Not Use External Data


There are two types of historical data to use for predictive analytics and sales forecasting: internal and external data. How to know which one to choose? Making a forecast always requires planning under conditions of uncertainty.

Navigating Supply Chain Pressures with Payments Technology

Customer Think

Supply chain issues aren’t going anywhere. Before the next holiday gifting season, companies can help ease supply chain pressures by re-assessing their B2B payments strategies to better handle cash flow, defend against fraud, and meet customers where they are.

7 best sales automation strategies for businesses

Crank Wheel

Let's cover the 7 best sales automation strategies that you can start using today to propel your sales team to the next level

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The Ultimate Guide to Executive Recruiting

Sourcing the right executive candidates and filling key managerial roles in an organization can be difficult, even in the best of times. Download this eBook to level up your discovery process, talent sourcing, and strategies for reaching your best-fit candidates.

6 Elements That Convey Quality To Customers

Customer Think

Photo by Pixabay, CC0 1.0 Customers are a valuable commodity that businesses compete for in all markets. Thus, companies always try to outwit each other by developing ways of cutting through the noise and capturing customers’ attention.

What Are the Different Stages of a Startup: An Introduction?


Hearing stories about 18-year-old college dropouts turning their dream into reality and sailing the success boat is endearing! Such stories are quite inspiring and serve as motivation for many to start and build their businesses.

[Research Round-Up] B2B Highlights From “The CMO Survey”

Customer Think

Source: The CMO Survey (This month's Research Round-Up is devoted entirely to the most recent edition of The CMO Survey, which was published in late February. The CMO Survey has been conducted semi-annually since 2008, and it consistent. Blog Digital Marketing

Evolving Consumer Needs Are Driving Changes to Customer Experience in FinServ

Customer Think

Consumers continue to push for improved digital delivery from their financial services providers. These organizations are more than willing to make accommodations given the lower cost-to-serve and opportunity to deliver a better customer experience.

The Business Case and Playbook for Data-Driven Sales Coaching

Sales coaching & learning is a wise investment, but also requires you to do it right. This eBook will serve as a springboard for your business case, playbook, and implementation plan as you consider an investment to improve data-driven sales coaching.

How to Prioritize Which Marketing Content to Invest More Money On?

Customer Think

Have you developed an efficient content strategy? Is this strategy based on a thorough understanding of your clients as individuals instead of merely viewing them as a collective group? If yes, then it’s time to execute that strategy.

3 Ways to Curb Remote Burnout

Customer Think

It’s a common misconception that working remotely is easier and more laid back than going into the office. By cutting out commute times, face-to-face interaction and other daily workplace stressors, companies thought that switching to remote work would be a breeze.

Gaining Consensus, “Yes?” “Meh.” “No?”

Customer Think

We know that complex B2B decisions are driven by consensus. The days of “the decisionmaker,” influencers, and financial buyers, technical buyers, and so forth are gone — even though achieving consensus requires many of those players.

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Pega Partners with Celebrus to Launch Always-On Insights for More Timely And Personalized Customer Outreach

Customer Think

New offering combines streaming data capture capabilities with AI-powered decisioning for deeper customer behavior insights that help drive better interactions.


12 Plays to Kickstart Your Recruitment Process

To stay ahead in this race, every recruiter needs a good playbook. In this eBook, we lay out 12 recruiting plays that can automate key steps in your recruitment process, helping you reduce both the cost and the time it takes to hire the best candidates.

ConsenSys and LivePerson Team Up To Create VillageDAO, The World’s First Decentralized Customer Care Platform

Customer Think

The VillageDAO platform will further scale customer care for Web3 brands, enabling them to triage issues at scale by mobilizing community users into customer care squads.