Customer Think
NOVEMBER 8, 2022
Source: Content Marketing Institute and MarketingProfs (This month's Research Round-Up reviews some of the major findings from the latest content marketing survey by the Content Marketing Institute and MarketingProfs. This research has b.
Red Star Kim
NOVEMBER 8, 2022
This article “Soft skills revisited – with a leadership perspective” has just been published on Lexology. Back in July 2020 I shared some research insights from my book “ Essential Soft Skills for Lawyers ” which generated significant interest – not least from the associated nine-minute video explaining “soft” skills featuring the Worry Monster.
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Customer Think
NOVEMBER 8, 2022
No matter what you’re selling, the customer experience (CX) is a key brand differentiator. While we used to think of “brand” as a company’s logo or tagline, today it represents so much more. Your brand is the sum of every interaction an individual has with the business; it’s not just an ideal but a living, […].
QYMATIX
NOVEMBER 8, 2022
Perhaps you know the difference between effectiveness and efficiency. But do you take it into account in your daily work in sales? In this article, I show you how to upgrade your sales processes from effective to efficient to avoid “game over” in the next few fiscal years. Sales people often reach their goal – the sale of one or more products – even without technical support.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
Customer Think
NOVEMBER 8, 2022
There’s an old saying, going back centuries: “You can lead a horse to water, but you can’t make it drink.” One of my very smart clients said he had a mentor who quoted that old saying, but then added, “This is why I always look for thirsty horses.” I’ve been smiling about that ever since. […].
SmartKarrot
NOVEMBER 8, 2022
Role: Director of Customer Success Location: London, England, United Kingdom (Hybrid) Organization: Law Business Research As a Director of Customer Success, you will develop the people, process, and tooling needed to drive meaningful outcomes in the division (GRR, NRR, renewals, customer health, customer advocacy). Leverage data, metrics and insights to build and strengthen the overall CS strategy, specifically working on delivering new CRM Analytics and Service Cloud platforms – ultimately w
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Flevy
NOVEMBER 8, 2022
Organizations turn to different sources of gaining Competitive Advantage and outperforming their rivals. In the past, leading multinationals with diverse portfolio of product or service offerings used to have assets, positions, and economies of scale serve them as sources of advantage. However, nowadays, leading industry players employ an entirely different course to attain Competitive Advantage.
Customer Think
NOVEMBER 8, 2022
Why High-Quality User Research Participants Are Worth The Investment What is a High-Quality User Pool? When conducting user studies, getting the right kind of participants matters. So what defines a high-quality study participant? That is for you to define. Have a clear definition of what roles participants should hold, and confirm their ability and desire […].
Strategic Communications
NOVEMBER 8, 2022
“Social media” is often referred to collectively as though “social media” is a single entity. Of course, it’s not. Each channel is different—reaching different people and sharing messaging in different ways. LinkedIn is very business-focused. TikTok is based on short, entertaining video clips. Facebook is highly social—a place for people to connect with friends and relatives.
Customer Think
NOVEMBER 8, 2022
Surya SS, Head of CXM -Tredence Inc & Praveen Satyanarayana, Director, CXM- Tredence Inc. Over the last few years, the Voice of Customer (VoC) has become essential to customer experience (CX). Across all industries, companies use metrics such as the Net Promoter Score (NPS), Customer Effort Score (CES), and Customer Satisfaction Score (CSAT) and to […].
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Customer Think
NOVEMBER 8, 2022
We’ve all seen the headlines on how rising living costs are impacting US consumer confidence. And it’s no surprise. With food prices, energy bills, and interest rates increasing at the fastest rate in 40 years, anxious US consumers are feeling the pressure like never before. That means less money in their pockets, forcing them to […].
Customer Think
NOVEMBER 8, 2022
The problem with accurately hearing what others mean to convey is not that we don’t hear their words accurately. The problem is in the interpretation. During the listening process, our brains arbitrarily filter out, or reconfigure the uncomfortable, unknown, or confusing, to make what’s been said match something our brains are more familiar with. And, with different filters that […].
Customer Think
NOVEMBER 8, 2022
Recently, I had a fascinating conversation with a client. We talked about something I rarely hear managers discussing, and something I don’t see pundits commenting on. The topic was, “What kind of career path options do we want to develop for our people? How do we challenge and retain our people longer? [.]. The post Is There A Selling Career Path?
Customer Think
NOVEMBER 8, 2022
The Agile methodology promises numerous benefits that companies love. One of the best advantages of using Agile is a relatively short time-to-market which saves both internal and external stakeholders precious time and money. Other benefits include heightened productivity, intuitive teamwork, increased efficiency, and more. The Agile mindset is particularly useful for organizations that are interested […].
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Customer Think
NOVEMBER 8, 2022
Quite frequently, direct marketing – for example, direct mail, partially addressed mail, online and printed ads, websites and catalogue – are often looked down upon by proponents of digital marketing. There seems to be a strange perception offline comms, including email, are somehow less interesting and exciting than working in digital comms or even the […].
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