Customer Think
DECEMBER 2, 2021
Artificial Intelligence is a powerful tool and ignoring its implications is next to impossible in today’s digital world. AI is vital to understanding how modern organizations work and function. AI is truly a gamechanger for organizations Various organizations across the globe a constantly leveraging the potential of AI and ML to enhance interactions, profits, relationships, […].
ClearPoint Strategy
DECEMBER 2, 2021
KPIs are a much talked-about but frequently underutilized business tool; few companies implement them with the level of rigor required to produce good results. Choosing the right KPIs and implementing a KPI tracking process requires dedication and commitment on everyone’s part. We put together this guide to help organizations like yours get more out of their KPIs.
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Customer Think
DECEMBER 2, 2021
Website builders who are familiar with CMS tools like WordPress can easily develop professional online pages, but sometimes the effort and talent invested in these projects don’t correlate with their success or ad revenue. Though creating high-quality online content is the main goal of any web designer, the harsh reality of the digital industry tells […].
Arpedio
DECEMBER 2, 2021
careers. Are you Arpedio’s new Sales Development Representative? (Swedish-speaking). careers. Are you Arpedio’s new Sales Development Representative? (Swedish-speaking). Careers. Are you Arpedio’s new Sales Development Representative? (Swedish-speaking). ? Back to careers. Are you an aspiring future Account Manager and have a passion for sales? Do you want to help drive sales processes from start to end and prepare the business for continued growth and further international roll-out?
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
Customer Think
DECEMBER 2, 2021
Five key steps you need to keep building customer loyalty Loyal customers are your most profitable clients and the most effective advertisements you can have for your brand- this is an even greater trend after the pandemic. Things have certainly gone digital, but how we learn and trust products may be more similar. Source: Canva […].
Insightly
DECEMBER 2, 2021
Sales and marketing teams have the same ultimate goal: revenue generation and growth. Despite this, marketing and sales do not always spend enough time aligning on goals. Sometimes marketing teams measure success by the volume of leads generated, while sales may be less concerned with volume and more concerned with quality, or the likelihood these leads will convert into paying customers. .
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Insightly
DECEMBER 2, 2021
Sales and marketing teams have the same ultimate goal: revenue generation and growth. Despite this, marketing and sales do not always spend enough time aligning on goals. Sometimes marketing teams measure success by the volume of leads generated, while sales may be less concerned with volume and more concerned with quality, or the likelihood these leads will convert into paying customers. .
Customer Think
DECEMBER 2, 2021
Most companies face hiring and staffing challenges ahead of the holiday season, but the past two years have been especially difficult with the pandemic’s ripple effect creating the toughest hiring seasons on record. For instance, reports from the U.S. Labor Department indicate nearly 4.3 million workers voluntarily quit their jobs this past August. Despite there […].
Kainexus
DECEMBER 2, 2021
Today, organizational culture is a top concern for many business leaders. This is because they have realized that to sustain growth and remain competitive, a culture in line with the strategic objectives is necessary. Financial results are significant, of course, but getting to the next level depends on building a high-performance environment in which innovation can thrive.
Customer Think
DECEMBER 2, 2021
The journey from being a prospect to becoming a customer is usually a long one in the B2B world, and it’s not often as straightforward as you might wish. What’s needed are clear strategies that B2B sales teams can leverage to accelerate the speed at which they move prospects through the sales pipeline. What is […].
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Sales Readiness Group
DECEMBER 2, 2021
"Yes, but I need to meet with the real decision-maker". “I’m stuck with a lower-level contact and they don’t want to give me access to their boss.”. “ If I go over my contact’s head, I’m afraid I’ll ruin my relationship. ”. As sales professionals, I’m sure we’ve all had these thoughts go through our minds as we pursue new opportunities. Getting access higher in the organization can certainly be challenging, but insinuating that the person you’re talking with isn't empowered or important enough f
Customer Think
DECEMBER 2, 2021
Z-Z-Z. That is the sound of many CX programs. Capture scores. Report scores. Celebrate or commiserate. Repeat. Face it: for many firms, CX is little more than a score-keeping activity. Mired in their legacy work and unwilling to make changes, programs have become lethargic, running on auto-pilot. Instead of pushing, prodding and […].
Strategic Communications
DECEMBER 2, 2021
One of the most common mistakes I see many businesses fall prey to, and especially small businesses, is focusing too much on getting in new customers/clients and not enough on nurturing the customers they already have. I think most businesspeople are widely familiar with data that indicates that existing customers represent more value in terms of repeat business, at less investment of time and money, than seeking new clients/customers.
Customer Think
DECEMBER 2, 2021
To gate or not to gate your B2B content?This is a question that comes up repeatedly for B2B marketers and one we can’t seem to answer definitively. Even though we know better, we seem unable to give B2B buyers what they want > unfettered access to i.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Arpedio
DECEMBER 2, 2021
careers. Are you ARPEDIO’s new Sales Development Representative? (Swedish-speaking). careers. Are you ARPEDIO’s new Sales Development Representative? (Swedish-speaking). Careers. Are you ARPEDIO’s new Sales Development Representative? (Swedish-speaking). ? Back to careers. Are you an aspiring future Account Manager and have a passion for sales? Do you want to help drive sales processes from start to end and prepare the business for continued growth and further international roll-out?
Customer Think
DECEMBER 2, 2021
What is the hottest gift on American wish lists this holiday? Fulfillment. And while many companies can’t work their way around product shortages, they can help their customers feel as if they are getting something they want for the season, by using one of their smartest sales tools: their loyalty programs. Think about it. Virtually […].
SalesPop
DECEMBER 2, 2021
We are in the midst of a crisis. COVID-19 has significantly altered the way that things are done, on many different levels. One of the things that are a challenge to people now, and will continue to be challenging in the future, is how to effectively lead an organization, and yourself, out of this crisis and into a new reality. Changing with change.
Customer Think
DECEMBER 2, 2021
Have you just launched your online business? Well, then congratulations! But simply launching it and waiting for it to take off won’t help. If you want your business to be successful, you need to have a well-laid plan that helps you figure out how to beat your competition and be on the top of your […].
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
SalesGlobe
DECEMBER 2, 2021
For a sales organization, time is precious. Sales professionals invest many hours in maintaining product and solution knowledge, keeping informed on the changing needs within a client’s industry, honing selling skills, and staying in tune with an ever-changing sales process. Sales Operations plays a critical role in identifying problem areas, making recommendations for improvement, and pulling the resources to facilitate the needed change.
Customer Think
DECEMBER 2, 2021
Santa Claus (with the help of Mrs. Claus) gets much of the credit for spreading Yule joy; but, isn’t it really the elves who are most responsible? Several years ago, business consultant Matthew T. Grant interviewed me for his blog site ([link] and the subject was how, through their employees, companies can move beyond satisfaction […].
Help Scout
DECEMBER 2, 2021
Customer service channels can make or break the customer experience. Here are the 8 top channels to consider, plus tips on which to offer.
Customer Think
DECEMBER 2, 2021
The “Great Resignation” has been a buzz word we have all talked about now for the past several months and it doesn’t seem to be going away. Just recently reported by the BLS, the Great Resignation reached an all-time high in September with 4.4 million workers quitting their jobs. What is the cause of the […].
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
SmartKarrot
DECEMBER 2, 2021
Role: Director, Customer Success Management Location: Remote, United States Organization: GRIN As a Director of Customer Success Management, you will develop and scale a world-class customer success management organization. Grow the team 50%+ over the next 12 months – 18 months while maintaining a healthy and happy employee culture. Develop innovative programs to drive customer value and positive customer experiences.
Customer Think
DECEMBER 2, 2021
One of the expectations as leaders that we have of ourselves is to be inspirational. Everyone talks about how it is important for leaders to be inspirational, to lead their teams to places that they may or may not want to go, to achieve a lot more.
SmartKarrot
DECEMBER 2, 2021
Customer success playbooks have become such a key aspect of organizations in recent times. There was a time when there was nothing like the term – customer success in the professional sphere. But now, we cannot live with these so-called playbooks. So, what exactly has changed in recent times? . Several organizations have started to use playbooks to make the mundane tasks of their CSMs easier.
Customer Think
DECEMBER 2, 2021
For context and based on requests, I’m in the process of presenting key concepts from my ten McGraw-Hill customer experience and leadership books. This is the first in the five-post series, “How to Drive Delight the Mercedes-Benz Way.” I.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Zendesk
DECEMBER 2, 2021
A sales letter is an important tool for shaping the way your customers think of you. The more deliberate you are with writing a strong sales letter, the more conversions you’ll get as a result. In this guide, we’ll discuss the key components of a dynamic sales letter, share a sales letter example, and provide useful tips on how to write a sales letter.
OnStrategyHQ
DECEMBER 2, 2021
Your strategic plan is finally complete; you’ve analyzed the data, prioritized market opportunities, and addressed the strategic issues. You’ve outlined strategic areas of focus, company-wide goals, and KPIs for the next 1-3 years. The only thing left to do is implement… Easy, right? When you share the strategic plan with your organization, those responsible for executing your carefully designed strategy will be wondering what are the day-to-day outcomes and how they’ll be delivered.
SmartKarrot
DECEMBER 2, 2021
Revenue professionals are always looking out for clarity about their customers. And sometimes, it gets lost amongst obscure data and information. We understand that given the limited, stale, and distorted data in our CRM, it becomes difficult to find the ultimate truth. . Today the needs of the customers are changing very quickly, and they have become quite demanding off late.
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