Holden Advisors
SEPTEMBER 21, 2021
Imagine if you could banish “no-decision” from your sales funnel. More deals that travel all the way to the win/loss finish line, less wasted sales time, more essential customer needs resolved, and a higher share of wallet. What’s standing in your way? Is it the wrong solution, an inadequate business case, inability to get budget, or something else?
Customer Think
SEPTEMBER 21, 2021
Anyone who has traveled to a different country and didn’t speak the language knows the feelings of frustration and anxiety that come with that experience. Even fluent speakers who are experts in their fields can face bias if they have an accent. Somehow, as a society, we’ve correlated language skills with intelligence, when that’s far […].
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Help Scout
SEPTEMBER 21, 2021
The first named customer success group was created in 1996. While the original driver for the role was to grow relationships and increase revenue, the customer success specialist job description has changed quite a bit since then. Customer success teams often have a range of responsibilities, depending on the team’s age, the size of the company, and what type of product they are supporting.
Customer Think
SEPTEMBER 21, 2021
A couple of decades ago, I was speaking at B2B marketing and sales conferences on the topic of: Bridging the Marketing and Sales Gap. My subtitle was Marketing is from Mars and Sales is from Venus, which I paraphrased from the extremely popular book (at that time), Men are from Mars and Women are from […].
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
The Center for Sales Strategy
SEPTEMBER 21, 2021
Everybody wants to sell faster! No matter your industry or product, every organization is in a hurry to close more business. And on the surface, that sounds like a good idea — but it's not. Too often, we're in such a hurry to close the sale that we rush and make mistakes in the sales process that actually slows down the act of closing. In our haste, we tend to overlook certain obstacles in our path in an effort to sell quickly.
Customer Think
SEPTEMBER 21, 2021
Do you want to grow your customer base through social media? And no, we’re not talking about paid ads to bring in traffic and engagement. Instead, you can leverage a clever marketing strategy where you offer free content to your audience in different ways. Let’s start by taking a look at why creating free content […].
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Kainexus
SEPTEMBER 21, 2021
Lean Six Sigma is a business optimization methodology that combines two popular continuous improvement methods, Lean and Six Sigma. These well-proven approaches give organizations a structured path to reaching their strategic goals quickly and profitably. While the driving force behind Lean Six Sigma is daily incremental improvement , implemented by employees at every level of the organization, it often involves discrete projects targeted at specific problems or goals.
Customer Think
SEPTEMBER 21, 2021
How many stakeholders are involved in the typical complex high-value B2B buying journey? It’s fair to say that the number is often larger than the average salesperson is aware of, let alone in close contact with.Various studies have put the average num.
Strikedeck
SEPTEMBER 21, 2021
Vijeev Verma, Senior Director of Customer Success at Nutanix, talks about what it means for businesses to help customers achieve their desired outcome and how they benefit from doing so — in an interview with Vincent Manlapaz. The post Making an Impact During these Unprecedented Times — In an Interview with Vijeev Verma, Senior Director of Customer Success at Nutanix first appeared on Strikedeck | Customer Success Platform.
Customer Think
SEPTEMBER 21, 2021
September 20, 2021. Add to rss feed. I think it’s safe t.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
QYMATIX
SEPTEMBER 21, 2021
In diesem Beitrag erfahren Sie von einem interessanten Beispiel aus der B2B-Praxis, in welchem die Bestandskundenbetreuung der Neukundengewinnung gegenübergestellt wird. Was kostet mehr? Im Detail unterscheiden sich die Vertriebskosten natürlich von Unternehmen zu Unternehmen. In der Pauschalierung gibt es allerdings zwei steile Thesen , die auch in der Literatur immer wieder auftauchen: 1.
Customer Think
SEPTEMBER 21, 2021
A recent survey by the Boathouse Group, a marketing agency/consulting firm based in Boston, should serve as a wake-up call for B2B marketing leaders. The 2021 CMO Study was based on a survey of 150 Fortune 3000 CEO's from 13 industries. Survey respon.
QYMATIX
SEPTEMBER 21, 2021
In this article, you will learn about an interesting B2B practice in which customer retention is contrasted with customer acquisition. What is more expensive? In detail, distribution costs naturally differ from company to company. However, there are two steep theses in the generalization, which also appear again and again in the literature: 1. Acquiring a new customer is ten times as expensive as retaining an existing one. 2.
Customer Think
SEPTEMBER 21, 2021
Insightly Service is a customer service and support ticketing product designed to work seamlessly across the business applications that companies are already using.
Advertisement
How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
QYMATIX
SEPTEMBER 21, 2021
In this article, you will learn about an interesting B2B practice in which customer retention is contrasted with customer acquisition. What is more expensive? In detail, distribution costs naturally differ from company to company. However, there are two steep theses in the generalization, which also appear again and again in the literature: 1. Acquiring a new customer is ten times as expensive as retaining an existing one. 2.
Customer Think
SEPTEMBER 21, 2021
Have you ever attempted to complete a jigsaw puzzle when the entire puzzle is a solid color? You dump all the pieces on the table and say to yourself, WTF? Have you ever come to a strange intersection and the signs are pointing in every possible.
SmartKarrot
SEPTEMBER 21, 2021
Role: Director, Customer Success Location: Dallas, TX, US Organization: Castlight Health As a Director of Customer Success, you will grow and manage a portfolio of business with responsibility for the growth and retention of the existing customer base. Manage and resolve escalations, including working directly with VP level and above customer contacts to build relationships and resolve issues as they arise.
Customer Think
SEPTEMBER 21, 2021
Don’t let your organization fall victim to a cybersecurity attack. Stay ahead of cyberattacks before they happen. Incorporate these top 5 can’t-miss cybersecurity tips into your organizational cybersecurity awareness strategy. Top 5 cybersecurity awareness tips To increase cybersecurity awareness in your organization, follow these 13 tips. 1. Create a security culture Too often, organizations use […].
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Hubspot Sales
SEPTEMBER 21, 2021
Real estate provides an excellent avenue for a potentially lucrative, extremely gratifying side hustle. If you have the patience, diligence, personability, and time-management skills to build a career in the field around your current job, you can put yourself in a position to generate a steady stream of supplementary income. Here, we'll review the steps you need to take to become a part-time real estate agent, go over what you can expect to earn if you do it right, and see some tips on how to th
Customer Think
SEPTEMBER 21, 2021
A thirty-second commercial for a commonly prescribed medication allocates ten seconds – a third of its airtime – for a voice-over listing potential side effects at rapid speed. The same product runs a print ad and leaves a third of the page for mandatory ISI – important safety information. Both marketing campaigns are complying with […].
Peter Simoons
SEPTEMBER 21, 2021
Tip 19: Be Clear with Your Prospective Partner on the Terms You Use. In the previous chapter, we have established the importance of having a clear internal definition of strategic alliances, of making sure that the people within your organization are on the same page with you as to what a strategic alliance means. In the same light, it’s also essential to be clear with your partner on what you mean with the terms you use.
Customer Think
SEPTEMBER 21, 2021
Do you enter conversations to listen for what will confirm your assumptions? Do you assume the responses to your questions provide an accurate representation of the full fact pattern – ‘good’ data – on which to base your follow-on questions? Do you assume your history of similar topics topics gives you a more elevated understanding of […].
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
ACT
SEPTEMBER 21, 2021
Professional services span a vast range of businesses, from legal, financial, and business consulting to creative designers and architects. Although all of these business models are completely different, they have one thing in common: they primarily sell services instead of physical products, and their businesses are based on building loyal, long-term relationships, not impersonal transactions. .
Apptivo
SEPTEMBER 21, 2021
The Healthcare industry is a fast-paced booming sector where new technologies and innovation work along for the betterment of humans. Also, governments across the globe make it a mandate to make sure that healthcare reaches the grassroots level. The changes in the environment, the evolution of different organisms, and climatic changes have brought a significant shift to the lifestyle of people.
SmartKarrot
SEPTEMBER 21, 2021
If you are into SaaS products, you know how demos are a big deal. A good SaaS product demos goes a long way in the purchase decision. Seeing the product or service in action before making the actual purchase helps you understand if it fits your bill or doesn’t. Product demos, especially in SaaS, are crucial in decision-making. A product demo needs to be focused on the pain of customers and offer solutions that work with your prospects.
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