Applying B2C eCommerce best practices: 3 ways B2B companies are delivering on the shopping experiences their customers want
Customer Think
MAY 19, 2023
Did you know? “Millennials and Gen Z zoomers, or those born between 1996 and 2012, constitute 64% of business buyers,” according to Forrester Research. Most B2B buyers that are part of these generations are accustomed to frictionless shopping experiences and expect the same service levels when making B2B purchases.
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