Wed.Dec 22, 2021

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Building a B2B SalesTech Stack for Growth

SBI Growth

Commercial leaders have been introducing sales technology for years in an effort to boost seller productivity and efficiency. However, with the pandemic accelerating Sales’ digital transformation, vendors have accelerated the pace of introducing new sales tools and technologies, creating a complex landscape for sales leaders to navigate. Specifically, Smart Selling Tools cites that $1.5B was invested in sales software companies in just the first months of 2021, and from 2020 to late 2021, the nu

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How to Beat Your Email Competition in 2022

Customer Think

Source: Freepik Email marketing is widespread. It’s in vogue with every kind of organization, from businesses to non-profits. That’s because emails have an ability to instantly communicate with a targeted audience. For brands and companies, this can create awareness and sales, but only if you follow a strategy. Without a plan to build an advantage, […].

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12 ways AI and ML are revolutionizing marketing and sales

Crank Wheel

Artificial intelligence and machine learning are getting used for all sorts of purposes in business today. Some of the business aspects that rely on these technologies are marketing and sales. As a business, there’s a lot that you can leverage from the power of AI and ML.

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How to Use Product Analytics to Build Better User Experiences in SaaS

Customer Think

Acquiring new users is great, but how do you keep those users so satisfied that they return to your product again and again? That’s where product analytics comes in. By collecting and analyzing data on how users interact with your product, you can develop a clear picture of who your users are and how you […].

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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LinkedIn Live: 2021 SAMA highlights and what to expect for 2022

Arpedio

December 22, 2021. LinkedIn Live: 2021 SAMA highlights and what to expect for 2022. December 22, 2021. LinkedIn Live: 2021 SAMA highlights and what to expect for 2022. ? Back to blog. Another year is coming to an end, and what a great opportunity to reflect on the year that’s (almost) passed and look ahead to the new one. On December 14th, we held our final LinkedIn Live of the year in the Digital Sales Revolutions series.

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How to Monetize Your Email Campaign Through Paid Newsletters

Customer Think

Although an undisputed key player in marketing strategy, email campaigns and newsletters are often seen as a means to an end. But what if they weren’t just for advertising? Paid newsletters can be a subscription service that provides a specific set of customers with such amazing content that they’re willing to pay for it, and […].

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7 Signs You’re a Good Leader

Customer Think

Simon Sinek says “Leaders Eat Last.”Scott McKain says “Leaders Eat With.” How do you know you’re a good leader? Some people will tell you. Others may not. It’s important to pay attention to the signs as 70% of workers who voluntarily resign don’t quit their job…they quit their boss. They leave bad cultures where they don’t feel valued, […].

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Best Practices for Planning a Local Social Media Strategy

ReviewTrackers

Media 49
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How Customer Expectations are Revolutionizing Field Service

Customer Think

In an age of on-demand service, customer expectations across industries are higher than ever before. To remain competitive in any service business, companies must improve service response time and offer extended visibility into their products and services. Whether it is a salesperson updating clients on their purchase status or a technician traveling onsite to repair […].

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Top Articles of 2021: Sales Performance

The Center for Sales Strategy

Providing quality content that helps our clients and visitors improve their sales performance is a goal of ours, and we hope this blog has brought you insight, education, and tips to get you on the path to success. We've searched for the most popular blog posts of 2021, and we've curated these lists to bring you some of the most informative content from the year.

Sales 20
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Why Negative Customers Are Often Misunderstood

Customer Think

Dealing with negative customers is one of the hardest parts of customer service. You deal with all kinds. There are customers who never seem happy no matter what you do. And those that change their minds out of the blue or find problems with the smallest things. While there’s a shared unhappiness throughout the business […].

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Customer Success Must Spend More Time with Product to Unleash its Full Potential

SmartKarrot

As digital transformation accelerated in 2020-2021, companies have invested heavily in their customer success (CS) teams. For example, more than 50% during the pandemic have a mature CS function, older than three years, and companies brought a sharper focus on retention, adoption & expanding segments where the churn rate was lower. However, there’s also a shift in CS priorities as we move forward and the SaaS landscape evolves.

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Five Tips For Creating A Successful AI-Driven Customer Winback Strategy

Customer Think

With rising competition and evolving customer expectations, companies realize the growing importance of customer retention. Customer churn is a grave concern for any recurring revenue business. It means lost future revenue and hampers a company’s bottom-line growth. Its impact further leads to lost referrals and negative word of mouth. While some churn is inevitable, companies […].

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5 Must-Ask Questions during Your Discovery Calls

SmartKarrot

Every prospect today expects the salespeople to be well-informed about their needs and demands. . Nothing is more irritating than answering 20 discovery call questions and wondering if you will ever see your requested demo. . This is where sellers do make the colossal mistake of asking a bundle of discovery questions. The reason is their prospects consider them as a bunch of fools who do not know much about their business.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Sales script guide: Examples, benefits, and how to write one

Zendesk

We’ve all been the victim of a bad sales script. Whether in a cold call or a company follow-up, it’s painful to sit there while an uninformed sales rep fumbles their way through information you don’t need until you hang up out of mercy. Sales scripts have a bad reputation. But the fact is, a strong sales script can be a game-changer for your company and your sales team.

Sales 98
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Predictive Analytics Blog – The Best of 2021

QYMATIX

It’s that time again. The year is coming to an end and we know you’re all eagerly awaiting our “Best of 2021” blog articles. Every year we come up with a theme under which we decorate the five most successful blog articles. We know you’ve all been working hard this year, the pandemic isn’t over yet, and the Christmas break is well deserved.

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Dec 22 – Customer Success Jobs

SmartKarrot

Role: Director of Customer Experience Location: Boulder, CO, US Organization: Red Dot Storage As a Director of Customer Experience, you will oversee strategy for enhancing the customer experience across all touchpoints on the customer journey. Develop and maintain a customer experience roadmap for all Red Dot customers that has measurable success metrics.