Sat.Apr 10, 2021

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Creating an FAQ page? Here’s what you need to know.

Zendesk

Self-service options aren’t just nice-to-haves for customers. They’re critical for creating the smooth, fast support experience today’s customers expect. Our Customer Experience Trends Report 2020 found that high-performing businesses were 76 percent more likely to provide self-service options—but only one-third of companies were offering any sort of self-service.

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Mass email marketing is not dead: tips for winning

Zendesk

Let’s start with a brief reminder on what mass email marketing is and what it aims to achieve. What is mass email marketing? Also known as bulk email marketing , mass email marketing is a promotion technique where advertisers send out a single email to a large audience in hopes to convert prospects into closed sales. Why is mass email marketing helpful?