Thu.Sep 23, 2021

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Conversational Commerce: Stand Out from the Competition by Improving the Customer Journey

Customer Think

We are seeing an increasing willingness of consumers, but also B2B buyers, to interact with companies using chats or even voice interfaces. This can be attributed to the simple fact that words, written or spoken, are the method of communication that is most natural for humans. At the end of the day, we speak far […].

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When the Golden Rule Fails, Try the Platinum Rule

The Center for Sales Strategy

The idea that you should “do unto others as you would have them do unto you” dates back at least to Confucianism (551 BC) and has precedents in nearly every religion. It makes sense, doesn’t it? Treat people with the same kindness and respect that you would want to be treated with yourself… and don’t do things to people that you wouldn’t want them to do to you.

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Customer acquisition cost (CAC): How to calculate and improve it

Zendesk

Customer acquisition cost (CAC) was on the rise for many companies prior to COVID-19. According to ProfitWell, CAC for businesses increased by approximately 60 percent between 2014 and 2019. But since the onset of COVID-19, brands have actually been acquiring new customers more cost-effectively. McKinsey & Company reports that the shift to digital sales led to 30 percent higher acquisition efficiency for businesses.

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12 Areas for Professional Improvement in the Workplace

Kainexus

We spend a lot of time on this blog talking about structures and methods for improving business processes , setting operational goals, and deploying the organization's strategy. Today, we want to turn to a more personal subject and discuss professional areas of improvement in any work environment. It may be helpful to think about which of these areas are your strengths and weaknesses.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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This One Simple Step Will Help You Coach Your Team to be Self-Sufficient

Sandler Training

Sales leaders often tell us that they want salespeople to take a more proactive role. Fortunately, there is a simple fix for turning this dynamic around. The post This One Simple Step Will Help You Coach Your Team to be Self-Sufficient appeared first on Sandler Training.

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Multi-Partner Plays are the Key to Enterprise Growth

PartnerTap

Multi-partner plays (co-selling with ecosystem partners) are the fastest way to grow your channel programs in 2021 and beyond. In order to meet your customers’ unique business needs, you must bring together a best-of-breed solution from multiple partners. It is your job, as a solutions provider, to rally the correct partners to provide the best solution possible.

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New VP of Sales? | Resources to Get You Started | Force Management

Force Management

You’ve put in the work to achieve your new position and now you’re aiming to make an immediate impact on sales success. We’ve pulled together some of our most popular resources that apply to people in a new sales leadership role. As you build your execution plan, leverage these insights to avoid setbacks and implement a strategy that gets results.

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3-Step Guide to Making Mid-Tier Customers Big Spenders

Customer Think

Never Underestimate the ROI from Mid-Tier Customers To quote Sir Richard Branson, “If you find yourself stuck in the middle there is only one way to go, forward.” Same applies to those mid-tier loyalty members. Even if the top 20% of a program’s members account for 80% of the brand’s spending, that middle 30% still […].

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Video Is the Channel of the Future—Are You Ready?

Showpad

At the start of the COVID-19 pandemic, we began contacting all of our customers. We wanted to learn how they were coping. Were their marketers still generating demand? Were sales development reps securing meetings? Were account executives landing deals? What we heard wasn’t good. The pandemic had upended the sales industry. In-person was gone—for everyone.

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Creating the Most Powerful Reporting Suite, Ever.

OnStrategyHQ

At OnStrategy, we’ve always been proud of our application’s reports. The platform and the reports it generates have helped change the trajectory of many of our clients’ businesses. But we recently faced up to the fact that they were feeling outdated and not as powerful as they once were. Progress is about making changes, and it was time for our reports to move into the future.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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The Modern Guide to Customer Satisfaction in the Restaurant Industry

ReviewTrackers

Cultivating a high level of customer satisfaction is a priority for all restaurant brands because foodservice is one of the most competitive industries. The 2018 American Customer Satisfaction Index (ASCI) reported that American now spends more than half of their food budget on dining out, which puts the annual sales projection for the restaurant industry at nearly $800 billion.

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You’ve Got the Data. Use It to Grow (Part 2 of 2)

OnStrategyHQ

In Part 1 , we covered why internal and external data need to be the backbone of your growth strategy. Spoiler alert: it’s not a growth strategy without data! We’ve built and reviewed thousands of growth strategies, and we can say with complete confidence that your growth strategy will be a gamble if you don’t build it using internal and external data.

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Remote Selling Viewpoints: Easy Content Management & Virtual Presentations

SBI

Remote Selling has become an important focus for every sales organization. Digital sales technologies, by default, are what enables remote selling. In this interview series, we ask executives at leading salestech companies to describe how their customers are leveraging technology, what metrics are now possible, and more. Here’s my interview with Filip Witkowski of Crescendo a sales enablement solution that delivers easy content management.

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Sep 23 – Customer Success Jobs

SmartKarrot

Role: Director Client Success Location: Leawood, KS, US Organization: C2FO As a Director of Client Success, you will hire, mentor, develop, and direct Client Success Managers (CSM) to perform their daily duties. The Ultimate ownership of team outputs including but not limited to C2FO product adoption, retention, new product/existing product expansion, revenue performance to targets, daily market operations, yield, and cash management to client expectations.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Arpedio Welcomes Senior Change Management Consultant

Arpedio

September 23, 2021. Arpedio Welcomes Senior Change Management Consultant. ? Back to blog. Let’s start out with a short introduction – can you tell us a little bit about your professional background? Before I joined Arpedio, for 15+ years, I have been leading, managing and supporting various changes, including CRM, in B2B contexts for multi-national Danish companies like Danfoss and Arla.

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How to Build a Great Product Strategy Framework

SmartKarrot

To be a successful SaaS company today that sets an example for the rest of your competitions, you will need a product that sells for itself. And in order to build a product that sells for itself, you need to back that up with a strong product strategy framework. Here comes the question, what exactly is a product strategy and how do you develop the right one for your brand?

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Small Business Grants: What They Are & How to Get Them

Hubspot Sales

Sourcing capital is one of the most pressing, frustrating challenges any small business owner has to face. Finding investors can be imposing, and qualifying for loans isn't always viable while you're still getting your feet set in your market. That kind of uncertainty can undermine your faith in your business and keep your operations grounded — regardless of how bold and actionable your ideas might be.