Wed.Jul 07, 2021

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4 Drivers of Customer Loyalty — or Churn — According to Neuroscience

Customer Think

Do your new customers resist or push back just when you expect them to be interested and engaged? Do your internal teams struggle to onboard new accounts? Do your users pause or even cancel their licenses before they ever go live? It may be due to the inner workings of the brain. Neuroscience offers intriguing […].

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Sales Call Planning Guide

RAIN Group

By failing to prepare, you are preparing to fail. ?. - Benjamin Franklin. We acknowledge that sometimes you can't prepare for a sales call or—hallelujah—a buyer calls you out of the blue. It's reasonable to suggest that, on occasion, sales calls are appropriately deemed 'exploratory discussions'; the kind of discussion in which we just talk and 'see where it goes.'.

Sales 128
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Improving Sales Performance - IMPACT Your Sales Planning: Target Drives

The Center for Sales Strategy

To set your organization up for long-term success, you need more than just a goal. You need a strategic plan, and that’s where target drives come in. How do you do a target drive? Why do you need help with them? And a question many sales leaders want to know, what does "good" look like? In this episode, Alina McComas, VP / Senior Consultant at The Center for Sales Strategy, discusses how sales leaders can make an IMPACT on their sales planning through Target Drives.

Sales 117
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7 Customer Satisfaction KPIs You Should Track in 2021

Customer Think

Measuring customer satisfaction and related indicators have been a part of corporate success since time immemorial. A purported Soviet spy, Harold Ware, talked about it in as far back as the Soviet Union of the 1950s. The Net Promoter Score, which measures how inclined a consumer is to endorse a company to others, was established […].

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Innovation Study

Vantage Partners

This global benchmarking study analyzes innovation trends and their business impact, strategies to foster innovation and realize more value, and how company culture affects innovation initiatives. The study was conducted throughout 2020 and 2021 and comprises over 165 survey responses from individuals representing more than 150 companies, plus interviews and case-study analysis.

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13 Executive Dashboard Examples Organized By Department

ClearPoint Strategy

If there is one phrase that represents both enormous potential and challenges to organizations today, it is big data. We have more and more data available to us every day and many companies are stymied by the sheer volume of managing it. And yet data-driven decision making is more important than ever. The unlikely and overlooked hero is the manager that can turn this avalanche of information into a well-designed dashboard.

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Career transition: Breaking into SaaS sales

Crank Wheel

SaaS is a booming sector: Do you know how to make a new career for yourself in SaaS sales?

Sales 98
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NICE Redefines Proactive Conversational AI for Digital Experiences With CXone SmartReach

Customer Think

NICE is delivering the industry’s most comprehensive integrated suite for digitally fluent customer service.

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13 Executive Dashboard Examples Organized By Department

ClearPoint Strategy

If there is one phrase that represents both enormous potential and challenges to organizations today, it is big data. We have more and more data available to us every day and many companies are stymied by the sheer volume of managing it. And yet data-driven decision making is more important than ever. The unlikely and overlooked hero is the manager that can turn this avalanche of information into a well-designed dashboard.

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Digital Transformation in Action: Lessons Learned in Local Gov. w/Jazz Pabla, City of Kelowna Ep. 109

Strategic Planning and Management Insights

Jazz Pabla is the CIO and Director of Information Services for the City of Kelowna. Being in IT, he focuses most of his time on securing digital assets, and key city services and systems like water.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Why Some Sales Negotiation Training Programs Work and Others Don't

Force Management

A defined negotiation strategy is a critical component to an organization’s success.

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Jul 07 – Customer Success Jobs

SmartKarrot

Role: Director, Customer Success Location: Remote, New York, United States Organization: SecurityScorecard As a Director of Customer Success, you will manage the gross and net retention of a book of business; including forecasting, strategy development and efficient execution. Hire, train, coach and lead a team of customer success managers. Collaborate with the regional sales team on strategic growth initiatives.

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Mailchimp vs Mailerlite: The email marketing stand-off

Nutshell

Mailchimp and Mailerlite are both awesome email marketing tools that have a place in any marketing team’s arsenal. . In a world where it feels like there are a million solutions to each business need, you might be unsure on which to choose. You’re not alone. With so many options available, it’s difficult to navigate product pages, schedule demos, and read through pages and pages of features to find the right solution. .

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Customer Retention Analysis: What is it and How to do it?

SmartKarrot

While it is your customers that the success of your business thrives on, it makes perfect sense to retain them and do whatever it takes to fulfill their satisfaction. On that note, a well-planned customer retention analysis helps you to know what glues your customers in and what rips off the glue. If that is what you have been wondering off-late, this blog will surely bring you some solace.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Apptivo Product Updates as of July 06, 2021

Apptivo

Good Day! Welcome back to Apptivo’s newest product update for the month of July. This update provides you an easy-to-use workflow between our applications. We have also introduced some interesting features to automate existing applications with better enhancements. Let’s go through short notes about these updates. Updates and Enhancements.

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What Is Deal Management and How It Can Help Reps Close More Deals

Hubspot Sales

When it comes to sales deals, there's always a variety of moving parts such as deal tracking, prioritization, organization, analysis, and more. On top of that, sales reps work on more than one deal at once and speak to different people with unique needs across each of those deals. This is where deal management comes into play — the process by which you can simplify and organize different aspects of your sales deals to improve efficiency, performance, and conversions.

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Give your agents the context they need to solve customer problems

Zendesk

When surveyed, more than half of customer service agents said they usually have to switch between different systems to solve a customer request. Here’s why: When a customer reaches out for support, an agent typically needs a bit of context to fully understand the customer’s situation or problem. More than half of agents say they usually have to switch between multiple systems to solve a customer request.

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How to Prioritize Your Life

Liston Witherill

A few weeks back I was asked how I decide to do the things I do professionally. I write a lot, I have a podcast, I have a consulting practice and this website, and now I took on a full time job as Head of Growth at Gold Front, a category design studio. Here's my answer. Early Priorities I've always been fascinated with electronics. As a kid, any toy with batteries was a toy that I could get down with.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Staying on Top of Trends in Digital Marketing

Strategic Communications

One of the things I really love about the work I do is the ability to stay continually connected with clients and experts in a number of areas, especially traditional and digital marketing. Technology and competitive forces have caused change to be constant and rapid. Over the past year, especially, the pandemic has prompted a wide range of changes across all industries and areas of professional practice.