The SAMA Podcast

JULY 27, 2021

As the head of strategic account management at Royal Ambulance, Trevor Hardee holds a number of distinctions: His path into strategic account management is truly unique and genuinely inspiring, he's one of the (if not the) youngest ever graduates of SAMA's Certified Strategic Account Manager (CSAM) program, and his company won a 2021 SAMA Excellence Award just two years after its SAM program's inception.

Healthcare 104

Healthcare Management Account Management 104

Customer Think

JULY 27, 2021

If there was one thing that the Covid-19 pandemic has taught us, all businesses need to enhance their presence online or start building their online presence. However, there are also a handful of industries and business types in which an online presence was not a priority. These affected businesses may have only just started to […].

Digitalization 126

Digitalization Marketing 126

The Center for Sales Strategy

JULY 27, 2021

Many believe prospecting for new clients is the most difficult stage in the sales process. Working at the top of the funnel is certainly filled with more rejection and dead ends than you’ll encounter once you connect and are into the discovery and advise stages. With all the challenges in the early part of the sales process, it’s not surprising that many salespeople settle for less than desirable new accounts.

Sales 116

Sales 116

Customer Think

JULY 27, 2021

Unless the tech giants have paid their due taxes, it is not right for the CX industry to advocate effortless experience (except for companies whose brand promises are “fast and easy”). This is because it will lead to three negative consequences: Exacerbate income inequality Reduce the competitiveness of enterprises Damage the customer experience profession Two […].

Customer Experience 119

Customer Experience 119

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

Sandler Training

JULY 27, 2021

In an enterprise sale, where there are lots of moving parts, things can get complicated. Here are four best practices we share with our clients. The post Aligning the Buying and Selling Teams in an Enterprise Sale Setting appeared first on Sandler Training.

Sales 114

Sales 114

Customer Think

JULY 27, 2021

Image Source Most businesses claim to put their users first. But is this always true? Possibly not. You may think you know exactly who your ‘perfect’ user is and what it is they want. After all, what person or computer could possibly argue with your 20 years of industry experience? But sometimes it pays to […].

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Customer Think

JULY 27, 2021

On July 18, 2021, Zoom Video Communications, Inc. announced the acquisition of Five9, Inc. in an all-shares transaction. The transaction values Five9 at around $14.7 billion. According to the press release “the acquisition is expected to help enhanc.

Acquisition 91

Acquisition Marketing Communication 91

Sandler Training

JULY 27, 2021

Over a period of 72 hours, the Sandler Research Center queried a subset of past survey participants from the United States. The post The Path to Recovery in the United States – A Snapshot appeared first on Sandler Training.

Leadership 82

Leadership Management 82

Customer Think

JULY 27, 2021

Data is often referred to as the most important commodity on earth, eclipsing even oil. It’s hard to imagine a world in which the thirst for data is finally quenched. Businesses seem to want as much as they can get, even if the volume of information is outpacing their ability to keep up. But similar […].

Acquisition 87

Acquisition Digitalization Marketing 87

Zendesk

JULY 27, 2021

Everyone is talking about employee expectations and workplace dynamics. What’s the role of the office? What does it mean to collaborate and innovate? What does the workforce look like, now and five years on? The answers affect countless companies and individuals—and the answers, complex and multilayered, are evolving at a brisk clip. This guide, which is packed with actionable data, lays out a series of best practices for how midsize and large businesses can develop a robust employee experience.

Innovation 52

Innovation Meetings 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B

Customer Think

JULY 27, 2021

Research surveys and survey reports have become important marketing tools for many kinds of B2B companies, including those that offer marketing technologies and various kinds of marketing-related services. Many B2B companies are conducting or sponsor.

B2B 80

B2B Marketing Digitalization 80

Account Management Skills

JULY 27, 2021

?. Welcome to Episode 41. In this episode, Phil Cookson and I talk about the current trends in the creative agency recruitment space. We talk about why agencies are struggling to hire right now, what they need to do differently to attract the right people, how the market is evolving. And there are also some tips for you if you are currently looking for a role and you want to find the right agency.

Account Management 52

Account Management Decision-making Management Marketing 52

Customer Think

JULY 27, 2021

Customer service capabilities have recently taken a giant leap forward with the launch of Eve Cortex, the world’s first Computer Vision AI platform that empowers enterprises to custom-build their own visual AR Assistants with a few clicks. The technology has ushered in the age of virtual ‘multi-sense’ assistants that can see, hear, read and interact […].

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Force Management

JULY 27, 2021

This blog contains content from our Ultimate Sales Kickoff Resource Guide. Check out all our sales kickoff resources, best practices and tools here. There is an often overlooked component to a company's sales kickoff. In the middle of product announcements and new process rollouts, there will be a handful of people who are going to use the SKO to determine if they want to sign up for another year of selling for your company.

Communication 48

Communication Sales 48

Advertisement

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

Meetings

Customer Think

JULY 27, 2021

Flyers are a basic yet effective marketing tool that businesses use to convey the information they want to get across. With an online flyer maker, visitors will be able to learn more about your company and what it can do for them. Here are some useful flyer design principles to keep in mind when creating […].

Marketing 64

Marketing Digitalization 64

Vantage Partners

JULY 27, 2021

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Customer Think

JULY 27, 2021

source: www.arkasoftwares.com After the outburst of COVID 19, the healthcare sector has taken a toll accelerating the digitalization of the operation and interaction between people. This includes not only the cure for covid but also the regular medicines needed by the public. While the community on a global basis is fighting hard to get its […].

Healthcare 64

Healthcare Digitalization 64

SmartKarrot

JULY 27, 2021

Role: Head of Customer Success Location: San Francisco, CA, US Organization: Turn/River Capital As a Head of Customer Success, you will work with the leadership teams at 2 to 3 of the Turn/River portfolio companies to develop and implement retention and growth strategies and build operational best practices. Partner with the CS leaders to recruit, develop, and train their teams.

Customer Success 10

Customer Success Supply Chain Onboarding Stakeholders 10

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Customer Think

JULY 27, 2021

Next Generation Video Platform allows videos to evolve and be customized by viewers in real time.

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Help Scout

JULY 27, 2021

If there’s one thing HGTV has taught us all, it’s this: Real estate is complicated. Whether it’s buying a house, selling one, renovating, building, or managing a property, each different facet of real estate comes with its own set of challenges. For those working directly with clients and providing services, it can be an especially tough landscape to traverse.

Energy and Utilities 83

Energy and Utilities Finance Communication Meetings 83

Revenue Storm

JULY 27, 2021

A key determinate of growth is the ability of a sales organization to win the largest strategic deals. So, why do so many of our clients that are focused on these types of deals say to me their formal qualification process is one of their major weaknesses? The win rate for strategic deals is often a direct correlation to how robust the approach is to qualification.

Account Management 78

Account Management Organization Sales Management 78

QYMATIX

JULY 27, 2021

Human behaviour towards algorithms, based on the book “Hello World – What algorithms can do and how they change our lives” by Hannah Fry. A few words in advance about the book. Hannah Fry believes “Algorithms are everywhere, and it’s time to understand them.” A statement I agree with 100 per cent. And that’s what her work is about.

Artificial Intelligence 40

Artificial Intelligence Software Software B2B 40

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

Sales

Zendesk

JULY 27, 2021

Agility was a buzzword even before 2020, particularly in fast-moving industries where changing trends and emerging technologies meant businesses had to constantly stay on their toes. But last year, businesses of all types were forced to restructure business plans and adapt to a changed world nearly overnight. Suddenly, the value of agility became more obvious than ever.

Financial Services 52

Financial Services Healthcare Manufacturing Retail 52

Account Manager Tips

JULY 27, 2021

How to write better business emails If your clients don't reply to your emails, you could be part of the problem. Here are 30 easy tips for writing effective emails your clients will actually read. Tweet. 0. Share. 0. Pin. 0. Share. 0. A great email conveys the right message and tone and doesn't waste the readers time. It says what you want, why it matters and what your client should do.

Communication 244

Communication Meetings Key Account Management Prioritization 244