Customer Think

AUGUST 14, 2021

There’s no doubt personalization is a critical part of the modern-day customer experience. And most brands and business owners fundamentally get that, but actually achieving it is another story. For instance, according to a post-pandemic survey published by Salesforce, more than two-thirds of consumers expect brands to understand their unique needs and expectations, and 91% […].

Publishing 137

Publishing Customer Experience Digitalization Marketing 137

Strategic Planning and Management Insights

AUGUST 14, 2021

John Rossman is the Managing Partner of Rossman Partners, where he gives keynotes, and advises leaders and boards on digital strategy and innovation. John is a former Amazon Director who helped launch and scale the Marketplace business, and also ran the Enterprise business.

Leadership 52

Leadership Innovation Digitalization Management 52

Customer Think

AUGUST 14, 2021

Getting Started Getting your business or product ready for launch can be an exciting prospect, but it also requires a lot of consideration and planning. Namely, assembling a marketing team. As the gig economy flourishes, more and more businesses are leaning towards flexible talent rather than in-house talent. In 2020, an Intuit report discovered that […].

Marketing 131

Marketing Digitalization 131

Customer Think

AUGUST 14, 2021

One of the biggest mistakes business owners and startup founders make is failing to conduct a 360-degree analysis of the company’s marketing potential. No matter how “revolutionary” and valuable you think your product or service is—or how great your marketing strategy looks—you must define your customer segments and target them accordingly. Ninety-five percent of all […].

Marketing 129

Marketing Digitalization 129

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

Customer Think

AUGUST 14, 2021

Set your CCO up with authority Recently I wrote about a friend of mine, a Chief Customer Officer who was struggling with breaking through to her leadership colleagues the importance of taking actio.

Leadership 112

Leadership Customer Experience 112