Sun.May 07, 2023

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“Phygital” Isn’t Just a Strategy, It’s the Only Strategy for Retailers

Customer Think

The fully integrated commerce future is here. A recent study showed over 27% of millennials will increase their online spending in 2023, while half of Gen Z shoppers, who spend more time on digital channels than perhaps any other age group, favor in-store shopping.

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How Do You Communicate With Your Partners?

Peter Simoons

Communication is one of the key success factors in alliances and partnerships. Clear communication helps to build trust and understanding between partners. As such, we might even regard communication as the key factor in any relationship; political, personal, professional or friendly. Whatever the relation type is, communication is the cornerstone. Why Are We Poor At Communication?

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WhatsApp is Ready to Enter the Game

Customer Think

As the two galactic superstars (and PSG teammates) Lionel Messi and Kyrian Mbappe traded goals and impressive moves during the World Cup final in December, the world was glued to televisions to see how it would end. They also were glued to their phones, sharing memes, predictions, and running commentary on the match.

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The Power of Closing the Feedback Loop: Why It Matters

Customer Think

Imagine you visit a store and buy some items and then you receive a survey asking you about your experience at the store. You fill out the survey and give some feedback, but then you don’t hear anything back from the store. That can be frustrating, right?

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Does your business have the loyalty gene? And does it matter?

Customer Think

Let’s jump right in. Businesses that want to improve customer loyalty usually start too far downstream to build the plan. Customer data and feedback is forensically analysed for clues about why people leave. Marketing and customer service teams pour ov.

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The Role of SaaS in Revolutionizing Customer Segmentation for eCommerce Success

Customer Think

In the world of eCommerce, customer segmentation is a vital element of success. Data analytics and machine learning empower businesses to gain valuable insights into customer preferences and patterns, enabling them to personalize their marketing strategies and product offerings accordingly.