Fri.Jul 30, 2021

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Make Your Daily Routine Your Own | Sales Strategies

Engage Selling

I recently watched a presentation that underscored the best practices of top performers. In particular, one topic they highlighted was morning routines and how top performers had a strict morning routine. For example, they wake up at 4am, work out, … Read More » The post Make Your Daily Routine Your Own | Sales Strategies first appeared on The Sales Leader.

Sales 132
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Automate your contact center without becoming “robotic”

Customer Think

Architect, Frank Lloyd Wright, once quipped about technological innovation that, “if it keeps up, man will atrophy all his limbs but the push-button finger.” And Wright wasn’t wrong. Like many other information workers, I spend my days punching buttons on my computer keyboard – most frequently the “delete email” button. Sometimes I switch things up […].

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Weekly Roundup: Great Visionaries, Signs You're a High Achiever + More

The Center for Sales Strategy

- MOTIVATION -. "Someone is sitting in the shade today because someone planted a tree a long time ago.”. - Warren Buffet. - AROUND THE WEB -. > Great Visionaries Use Decade Thinking To Achieve Great Success — And You Can Too – Forbes. Decade thinking can be a game-changer for your life and your business. A new decade just began. How much time did you give to pondering the decade ahead?

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How Stress-Free Employees Improve Your Customer Experience

Customer Think

Your whole business hinges on your customers. Without fans, you couldn’t keep the lights on or pay for web hosting, let alone scale up. Most organizations realize this, of course. They’ve heard that six out of 10 people will lose brand faith after a few bad encounters, according to PwC. That’s why they put such […].

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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What retailers are missing in the digital transformation

Zendesk

Coming out of a pandemic that rocked the retail world, this year’s NRF Converge event focused on dealing with change. The world’s largest retail trade association brought together industry experts who shared their stories and advice for meeting consumers where they are in the new normal. From embracing the role of ecommerce to finding new ways to connect with shoppers on a human level, retail leadership is focused on delivering great customer experiences.

Retail 98
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5 Essential Steps to a Successful B2B Sales Strategy

Customer Think

There are occasions in life where it pays to get up, toss out your plans, and just go with the moment. Making B2B sales is not one of them. B2B selling is challenging. The stakes are higher, sales cycles are long, leads can be hard to come by – and when you do get a […].

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How Learning from B2C Experiences can help B2B Brands Impact their Bottom Line

Customer Think

When it comes to CX in today’s world, B2B businesses need to think more like B2C brands. Customer experience (CX) has become the primary differentiator between brands. Companies can no longer compete only on product or price alone. Instead, customers are seeking out experience. We can already see that the brands who are succeeding are […].

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How A3 Thinking in Healthcare Achieves Quality Outcomes

Kainexus

For those who are new to continuous improvement, all of the terminology and improvement methodologies can get a bit overwhelming. Our experience is that a culture of improvement and innovation requires three things: leadership, method, and technology. Of course, we have a strong opinion about which technology is best , but which methodology makes the most significant impact in healthcare?

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6 Ways to Use Social Proof to Increase Conversions

Customer Think

Did you know that reviews or testimonials can increase conversions on sales pages by 34%? And 50% of consumers visit a company’s website after reading a positive review, which is one step closer to the checkout page. This shows that social proof is a powerful resource that any company should take advantage of to grow […].

Sales 116
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Look-alike modeling: The power of AI for intelligent audience creation

NG Data

It’s time for marketers to harness AI when defining and targeting audiences It’s becoming increasingly difficult for marketers to attract and retain customers – and businesses are suffering financially. In fact, customer acquisition costs (CAC) increased by 60% between 2014 and 2019. As CACs rise, businesses must change the way they view their customers and prioritize long-term relationships.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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10 Tough Questions to Evaluate Your Target Account List

Customer Think

TweetLinkedInShareEmail In a far-gone era, when demand generation was “direct marketing,” it was often said that for any campaign to be successful, the list was paramount. Do everything else right (message, offer, creative, etc.), the experts tol.

Marketing 116
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The New Echo Illustrates a More Reliable Way to Do Market Research

Strategic Communications

I recently saw an interesting promotion on Amazon for the 4th generation Echo Dot. It’s a round version being offered in three Diane von Furstenberg designs. The “special price” being offered is $59.99 which will go up to $69.99 after August 13. Not so unusual, but there’s an interesting twist to this offer. The product hasn’t been manufactured yet.

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Time to Shine: As CMOs embrace opportunity, the partnerships are key

Customer Think

Coming off a year of unprecedented disruption, the digital marketing landscape is forever altered. Bursting with opportunity, it is nonetheless marked by widespread complexities best traversed by those who know the terrain. Prior to the pandemic, the emergence of new marketing technologies and platforms was already actively generating an entirely new media ecosystem.

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Why you should use email confirmation for subscription marketing

ACT

What is email confirmation (AKA “double opt-in”) and why is it considered a best practice of email marketing? The idea is simple: Send one (and only one) email to your subscribers asking them to confirm their intent to receive your marketing email by clicking a confirmation link: Recipients that click to confirm can be sent the subscription email they’ve requested.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Customer Success: Frequently Asked Questions

SmartKarrot

It’s a powerful, emerging marketing tool – customer success. While everyone wants it, not everyone is sure what exactly it is all about. Weren’t we providing customer support and customer service all this while, they ask. Well, yes, but no, customer success is not the same as customer support or after-sales service. And to clear the air about more such misconceptions, here are concise, to-the-point answers to the top 10 customer success FAQ.

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How to protect your marketing campaigns from bots and list bombing

ACT

Imagine this scenario: an attacker uses an automated program, or bot, to fill out your email marketing subscription form with another person’s email address (or thousands of times with different addresses), and your automated marketing campaign sends email to recipients that didn’t actually subscribe. That’s not great for you, but imagine what happens to the email recipients if the bot does this to tens of thousands of email marketing forms: the recipients’ inboxes are suddenly flooded with mark

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Jul 30 – Customer Success Jobs

SmartKarrot

Role: Customer Success Director Location: Remote, Boulder, CO, US Organization: arturo.ai As a Customer Success Director, you will manage all customer engagement activities, with a focus on enablement and adoption, facilitated by a strong relationship-building, product and industry knowledge, planning and execution. Strong focus on driving engagement and adoption of the platform to promote retention and loyalty.

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What to do with an old email marketing list

ACT

Do you have an old marketing list? Maybe you haven’t been sending email marketing for a while, or maybe you’ve found an old list tucked away somewhere. An old marketing list can be tempting, as the leads are already in your possession and there’s a potential that some of those will convert, so why not put those contacts into a campaign and see what happens?

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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5 ways to make your emails more persuasive

Nutshell

Email marketing can be captivating, persuasive, powerful, and a phenomenal tool for lead generation—if you know what you’re doing. Unfortunately, it’s so easy to just slap words together and hit “send” without really thinking about what you’re saying. This approach may yield the occasional win. But for the most part, it leads to subpar results, a disconnect with subscribers, and disappointment.

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Setting expectations for your email subscribers

ACT

Have you ever subscribed to an email campaign through a form that says simply “Sign up for our newsletter?” What did you expect to receive? If you received more email than you expected, or content that you weren’t interested in, you likely quickly unsubscribed or hit the spam button. After an experience like that, would you still subscribe to those kinds of forms?

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Leads Qualification 101: Importance of Qualifying Leads

Apptivo

Leads are the most fundamental requirement for the smooth operation of businesses for a long time. Companies use different mediums for better visibility of their brands. They use both online and offline tools to expand their business and get a better reach among the general audience. While offline marketing involves different tools like newspapers, televisions, and other mass media, online marketing involves organic and paid marketing.

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Why an AI chatbot should be the gatekeeper to your customer service

Zendesk

These are painful customer experiences we can all relate to and top indicators of poor customer service according to Zendesk’s 2021 Customer Experience Trends Report. With 75% of people willing to spend more money on a brand that provides a great customer experience, companies now know that customer loyalty depends on delivering exceptional customer service.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Integrations to keep your summer going

Zendesk

Here are the newest integrations from Zendesk to help your team provide great experiences. BaseLinker. BaseLinker (Support) (Chat) is an e-commerce integration and multi-channel sales management system. This is a free BaseLinker add-on that shows the customer’s orders related to a given email address directly in the Zendesk panel view and one-click takes you to the correct order card in BaseLinker.