Sun.Dec 12, 2021

article thumbnail

A Simple Guide to Creating Buyer Personas For Email Marketing

Customer Think

Businesses are always seeking new and exciting ways to engage with their customers. Today, marketers and sales agents can choose from a range of technologies to connect with them. Recent years have seen the rise of live chat and chatbot features on websites and social media channels, but email remains the foremost choice for customer-company […].

Marketing 136
article thumbnail

Measure Alliance Performance

Peter Simoons

Tip 25: Measure Alliance Performance on Leading Indicators. Once you’ve got your alliance or partnership formed and running, how then do you determine if your endeavor is headed towards success or not? Do you measure the success of your alliance or partnership based on the revenue it generates, or do you consider other factors showing its success?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to set cross-sell and up-sell strategies with a Customer Data Platform

Customer Think

eCommerce Use Cases for a Recommendation Engine Cross-selling and upselling are traditional merchandising strategies that retailers use to turn shoppers into buyers. The same tactics apply to eCommerce stores as well. Marketers need to recommend products for customers, not just miss out on the cross-sell or upsell opportunities. This will help them avoid losing potential […].

eCommerce 122
article thumbnail

How CRM keeps your business engine running during another COVID-19 winter

ACT

In the early stages of the pandemic, many small businesses had to shut their doors. But others found creative ways to keep serving customers and driving revenue without in-person contact. They learned how to thrive by using technologies and software, including CRM and marketing automation, in innovative ways to enable contactless sales and customer support — lessons we should all take into 2022 and beyond. .

CRM 52
article thumbnail

2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

article thumbnail

It’s not your fault but it is your responsibility

Customer Think

It’s not your fault but it is your responsibility I recently wrote about how important it is that brands not just be competent in delivering the products or services they provide to their Customers.&nbs.

118
118
article thumbnail

Cyber Grinches Look to Make Retailers’ Second COVID Christmas Rougher Than the First

Customer Think

As retailers hit the home stretch of their second COVID Christmas, they are navigating a broader set of challenges that they bargained for. After an accelerated shift to ecommerce propelled by no-contact, socially distanced shopping changed the holiday shopping landscape in 2020, many hoped 2021 would bring a return to normalcy. Instead, retailers are facing […].

Retail 111

More Trending

article thumbnail

Data, Decisioning, Delivery & Design: A Framing for the CDP vs. CDW Debate

Customer Think

Skip to content <desc/> <path id="Shape" d="M-787.4,568.7h-6.3l-2.4-2.4c7.9-8.7,12.6-20.5,12.

article thumbnail

7 Steps To Create A Successful Release Plan

Customer Think

Agile release planning is the dynamic document that suggests the group of tasks you should accomplish before the release of your final product. As product development is tricky itself, the release planning requires a professional development team and their expertise to create a buy-in plan of the product. However, if you are familiar with the […].

80
article thumbnail

You are a platform player? How to not be doomed!

Customer Think

These days every significant software vendor and some others, too, is positioning itself as a CX- and/or a platform player. By now, it is well known, what it means to be a platform player, and this is also not the main topic of this post. Just.

article thumbnail

Types of On-Demand Delivery Apps and their Use-Cases

Customer Think

Gone are the days when we had to wait for a particular day & time to watch our favorite television series or visit a restaurant once in a week or month to enjoy good food. Today the technology has turned the tables in the market for good. The evolution of technology has blessed mankind with […].

article thumbnail

How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

article thumbnail

Leadership Malpractice

Customer Think

I hate to start posts with a disclaimer, but I will. This post and topic may be viewed as controversial, many executives and leaders will be offended. I hope that some of them have open mindsets and considers questioning their leadership and responsibility to their people and organizations. Lately, there have been a lot [.]. The post Leadership Malpractice first appeared on Partners in EXCELLENCE Blog -- Making A Difference.

article thumbnail

Not a One-Time Event: How to Make Your Customer Advisory Board an Ongoing Program

Customer Think

One of the most important concepts to learn – and communicate to your members and internal executives – is that your customer advisory board (CAB) should not be established as a “one time” meeting or an “event.” Doing so implies that your program is attempting to address a single challenge or, worse, is a test […].