Thu.Sep 05, 2024

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24 Ways 2024 Customer Experience is Smarter: CX Strategy (Part 4 of 4)

Customer Think

CX strategy is smarter in 2024 due to several new discoveries I talked about last year. You may have adopted these since then, or they may be new to you.

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Latest Podcasts: Today's Top Sales Leadership Strategies

Force Management

Last month, the Revenue Builders Podcast shared some tactical sales conversations that really dig into the intricacies of winning deals, creating processes, and leading teams with confidence. Hosts John Kaplan and John McMahon speak to several specialized experts with deep practical knowledge on their topics, as well as sharing their own insights and experiences from their decades-long tenure as sales leaders.

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The Next Steps to Driving Bold B2B Buying Decisions

SBI Growth

For B2B organizations to make the right annual planning decisions for 2025, they need to ensure they remain on top of rising sales and marketing costs and slowing commercial productivity. It’s clear that a critical part of the value creation process will require growth leaders to capture rapidly shrinking opportunities if they want to achieve their revenue targets.

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From Basketball to Business: Dre Baldwin’s Success Secrets

Sales Gravy

In the competitive world of sales, adopting the right mindset is crucial for success. On this episode of the Sales Gravy podcast, Jeb Blount Jr. sits down with Dre Baldwin, a former professional basketball player in the NBA turned business guru to discuss why sales professionals who adopt an opportunistic mindset have greater long-term success. Key Takeaways - Importance of Personal Initiative: Personal initiative is crucial for success.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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A Beginner’s Guide To Customer Satisfaction Measurement

Groove HQ

A high churn rate is more than just a revenue problem. Losing customers hurts your business’ reputation, visibility, and potential for growth. And since you may never find out why most of them left, you might not know what needs to change. The better option is to address the kinds of issues that drive people […] The post A Beginner’s Guide To Customer Satisfaction Measurement appeared first on Groove Blog.

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Birds of Different Feathers SHOULD Flock Together: The Power of Strategic Partnerships for Sustainable Growth

Customer Think

The recently announced partnership between Starbucks and Mercedes-Benz definitely grabbed my attention. I’ve consulted for and written about both brands but had yet to conceptualize them working together. This somewhat unusual partnership addresses mutual goals and allows us to “think beyond” our obvious partnership opportunities.

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Building a Purpose-Driven Startup Culture: Leadership Strategies for Growth and Unity

Customer Think

As a startup founder, one of the most crucial roles you play is that of a culture builder. The culture you cultivate within your startup will shape everything—from how your team collaborates to how you navigate challenges and achieve growth.

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The end of digital transformation and the rise of business model innovation

NG Data

The shift from digital transformation, which often focused on mere digitization, to a broader business model innovation driven by generative AI. As companies face challenges in realizing ROI from digital transformation, the emphasis is now on leveraging AI to fundamentally rethink business models, enhance operational efficiency, and create new revenue streams.

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Best invoicing software for plumbers

PandaDoc

Being service-based, the plumbing industry faces customer-related issues, operational difficulties, and financial challenges. These specific needs can be greatly streamlined with invoicing software that guarantees minimal disruptions, service ease of use, and frictionless customer experiences through timely, secure payments and advanced job management.

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Does Market Share Still Matter?

NG Data

While traditionally, larger market share was linked to higher profitability due to efficiency, market power, and quality perception, digital advancements have altered this dynamic. The findings suggest that while market share still matters, its impact on profitability is reduced for highly digitalized firms. Smaller firms can leverage digital tools to achieve efficiency gains and narrow the profitability gap with larger competitors.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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LinkedIn vs. Facebook for Business: Which Platform is Best for Driving Business Growth?

LinkedFusion

Choosing between LinkedIn and Facebook for your business can feel like picking sides in a heavyweight boxing match. Both platforms are giants in their own right, but the key is figuring out which one will pack the most punch for your business growth. LinkedIn : The go-to platform for professional networking, especially in B2B marketing. Facebook : A social media behemoth that offers a broad reach, perfect for B2C marketing.

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McKinsey Technology Trends Outlook 2024

NG Data

Key findings include the rapid advancement of generative AI (gen AI), which has significantly increased in investment and adoption, driving innovation across interconnected fields like robotics. Electrification and renewables also emerged as major trends, continuing to attract investment despite economic challenges. The report emphasizes the importance of aligning long-term technology strategies with internal capacities and external ecosystems to successfully scale new technologies.

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5 core motivations powering personalized marketing

NG Data

Five key motivations—relevance, belonging, emotional engagement, simplicity, and loyalty—are central to effective personalized marketing. These motivations help brands craft tailored experiences that resonate deeply with customers, fostering stronger connections. By delivering relevant content, creating a sense of belonging, and engaging customers emotionally, brands can simplify the customer journey and build lasting loyalty.

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How to use financial education as a marketing tool

NG Data

By providing educational resources and programs, banks and credit unions can build trust and loyalty among their customers. Financial education helps customers make informed decisions, fostering a deeper connection with the institution. The article emphasizes that offering valuable financial knowledge not only strengthens customer relationships but also differentiates financial institutions in a competitive market.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.