Sun.Sep 19, 2021

article thumbnail

But First, Trust. Why CMOs Need Manage Data Privacy to Market Successfully

Customer Think

Where there is no brand trust, there is no customer relationship. At a time when privacy dictates loyalty, such is the reputational challenge for today’s CMO. Data privacy is front and center in every digital technology conversation today. CMOs are now the stewards of the brand-consumer relationship and the gatekeepers of the trust that can […].

article thumbnail

How CEOs Maximize Value Creation

SBI Growth

On today’s show, serial entrepreneur Jeron Paul, Cofounder and CEO of Spiff, explains how he started, grew, and exited 3 successful ventures. Jeron and SBI’s CEO, Matt Sharrers, talk about the elements needed to drive a growth culture, including a Revenue.

article thumbnail

What’s the tea on audience analysis?

Customer Think

Digital Marketing can be an overwhelming realm of expensive tools and jargon. Deciphering how to invest to produce results and be cost-effective for your business can be challenging. Using a digital agency specialising in these methodologies (such as Audience Analysis) can reduce costs and ensure that you have access to many tools. Social media marketing, […].