Customer Think

JANUARY 16, 2022

By Matt Heinz, President of Heinz Marketing If you missed my LinkedIn series last month, here’s a recap of all twelve B2B marketing trends, investments and focus areas I expect to see from CMOs and teams in the new year. In Summary: Change.

B2B 135

B2B Marketing Digitalization Leadership 135

SalesGlobe

JANUARY 16, 2022

Pre-COVID-19, I began researching and writing about why inside sales really matters in a business-to-business (B2B) sales environment and the powerhouse this channel can be to support a sales strategy and a great customer experience. Globalization and a virtual world had made the sales landscape more complex to navigate while spurring leadership to question the best go-to-market model including the design of an organization to support growth of brand-new business opportunities while retaining th

Sales Environment 52

Sales Environment Sales Manufacturing Leadership 52

Customer Think

JANUARY 16, 2022

Maintaining a blog section on a website can take a lot of time, energy, and effort. Something that small business owners barely can afford. To do it well, businesses have to think about how to create a good content strategy, research which keywords to include to rank better, craft engaging posts, and, most importantly, publish […].

Small Business 119

Small Business Publishing Digitalization Marketing 119

Peter Simoons

JANUARY 16, 2022

When I visited my general practitioner in January last year, I thought I was going in for my annual health check and my doctor mentioned that it had been a long while since I came in for a health check. I was a bit confused. I knew that it wasn’t exactly a year since I last had a checkup, but it wasn’t that long ago, or was it? … It appeared that three years had passed since my last “annual” checkup!

Insurance 19

Insurance Manufacturing Government Negotiation 19

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

Customer Think

JANUARY 16, 2022

I rarely post about bad customer experiences I myself have endured. On a professional level, I note what’s going on – and of course, what the company should be doing differently! – but on a personal level, I understand these kinds of things happen and.

Customer Experience 113

Customer Experience 113

Customer Think

JANUARY 16, 2022

Optimizing landing pages to convert your visitors into leads and even customers is an art and science. You want to guide visitors through your sales funnel, while also representing your company’s branding. It isn’t rocket science, but it does take some serious work. Fortunately, there are landing page builders that make your job easier. They […].

Sales 111

Sales Digitalization Marketing 111