Thu.Oct 07, 2021

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Understand the Value You Offer to Your Customer

Holden Advisors

You can’t have confidence in your price unless you have confidence in the value you deliver to your customer’s business. Your products and services provide financial value to your customers by increasing their revenue, reducing their costs, or helping them to mitigate risks. It’s really that simple. How do you build that value understanding? By going out and talking to your customers.

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Social Media Tips to Drive Sales for Small Businesses

Strategic Communications

Social media has become a very cost-effective way to connect with, and influence, various audiences including customers and potential customers. In fact, over the years, we have come to rely less on more traditional forms of marketing communications (e.g., print or broadcast advertising, direct mail, etc.) and more on digital channels of communication, like social media.

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Explosion in Remote Work Further Blurs Boundaries Between B2B and B2C Marketing – Here’s How to Adapt

Customer Think

Like many of you reading this, my company decided to go fully remote in March 2020, thinking it was a temporary safety precaution – not a work and office culture-shifting moment. While we’ve come a long way on the road back to normalcy and AnalyticsIQ’s offices are open, our employees were given the choice, and […].

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Working toward equality for mental health in an unequal world

Zendesk

As a company that builds software to help improve customer relationships, Zendesk has always considered human connection to be crucial to well-being. Many of the most complex social issues we face as a society can be traced, in part, to a breakdown in connection, from social isolation and digital exclusion to homelessness and food insecurity. Lack of human connection, and a related lack of a sense of belonging, are also at the root of many mental health problems, including a worldwide loneliness

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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The 9 Main Types of Customer Service Software: Explained

Help Scout

You need the right tools to deliver great support. Start your research with this explanation of the main types of customer service software.

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Gamify to Boost Customer Engagement

Customer Think

Every parent knows a contest or game can transform many situations by redirecting kids’ unruly energy. “Who can sit still the longest?” Counting backward from 100. Twenty questions. These are just a few of the go-to, often impromptu, games that can help rein in potential chaos. It’s amazing how often these simple games capture the […].

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6 Unforgivable Cloud Migration Mistakes Everyone Makes

Customer Think

In today’s day and age, organizations worldwide are moving their applications and data to the cloud. With the vast amount of data at their disposal, it becomes impossible to store, process, and manage it through on-premise and traditional data centers. Although on-premise data storage has its advantages, they have minimal data storing capabilities that organizations […].

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How Strong Is Your Commercial Culture?

SBI Growth

Some of the most valuable and fastest-growing organizations in the world are known — for better or for worse — for their cultures. While the product-market fit for companies such as Salesforce, Microsoft, and Amazon (AWS) is a major culprit of growth, we’ve observed the commercial teams in countless other high-flying technology and business services companies marching to a different drumbeat than the rest of the organization.

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Ecsell Sports - Cardio for the Brain

EcSell Institute

Good physical shape is key to student-athlete success, but so is being mentally fit.

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Sales Pipeline Radio, Episode 260: Q & A Sangram Vajre @sangramvajre

Customer Think

By Matt Heinz, President of Heinz Marketing If you’re not already subscribed to Sales Pipeline Radio, or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How do we deliver the workshop? Virtual? In-Person?

Articulous

Watch the video here to see how we deliver the workshops along with some feedback from the virtual workshops so far this year. For more posts, click here: Past Articulus Posts.

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The HOW of Change™: the physiology of transformation

Customer Think

Because I wanted choice over my actions, I’ve spent a good portion of my life coding the trajectory of change so I could intervene to do something differently. I realized early on that knowing WHAT I wanted to change, WHAT doing it ’right’ entailed, and WHY I wanted to change, didn’t reliably lead me to […].

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Run a Killer Q4 Strategy Refresh & Jumpstart Your 2022 Plan

OnStrategyHQ

It’s the final lap. The last 100m. The finish line is approaching. So, it’s time to finish the year strong. And finishing the year strong means you need to have a killer Q4 strategy refresh AND help prepare your organization’s plan for next year NOW. Take a minute to review your data from Q3, set clear focus for Q4, and put your sights on 2022! In this article, we’ll help you prepare to run a killer Q4 strategy refresh and jumpstart your 2022 plan.

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How is Technology Transforming the Future of Retail eCommerce Businesses?

Customer Think

The future of retail eCommerce businesses is being transformed by technology at breakneck speeds, and you don’t want to be left behind! However, new technologies can come with some serious challenges if your business isn’t ready to adapt to them. Hence, it’s essential to learn about those new technologies and how they can affect your […].

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Ecsell Sports - Cardio for the Brain

EcSell Institute

Good physical shape is key to student-athlete success, but so is being mentally fit.

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The 5 Biggest Agency Challenges (and How ReviewTrackers Can Help)

ReviewTrackers

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Oct 07 – Customer Success Jobs

SmartKarrot

Role: VP of Customer Success Location: Miami, FL, US Organization: AutoLeadStar As a VP of Customer Success, you will provide the front-line relationship for a select group of customers on an ongoing basis, and liaise with external and internal stakeholders as needed. Develop and implement a framework to proactively identify risks and minimize customer churn.

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Retain the Base: Why Net Retention Rate Is a Critical Measure of Success for 2022

SBI Growth

Alex Schultz, the Chief Marketing Officer and VP of Analytics for Facebook, once said that “Retention is the single most important thing for growth.” Indeed, "retention is the new growth" has become a common mantra for corporate leaders in recent years.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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6 Tips to Improve SaaS Customer Service Process

SmartKarrot

One of the most critical measures of a business’s success is the kind of customer service it provides to its customers. It is more than necessary to improve the SaaS customer service process and that is what this blog is all about. Today, we will walk you through some of the battle-tested tips to help you navigate seamlessly and augment your retention as well as loyalty rates almost instantly.

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