Fri.Jun 06, 2025

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How to write a sales pitch that works: Expert tips and examples

PandaDoc

It’s more important than ever to grab and keep your prospect’s attention, which can be tough on a good day. That means a winning sales pitch is essential. Effective pitches, when done right, connect you with a customer’s needs while showcasing your value and inspiring them to take action. It doesn’t matter how or where you’re giving a sales pitch—whether it’s a cold email, introducing yourself at an event, or on a sales call—you need to know how to write one that works so you can build trust and

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LinkedIn Newsletters: #2 of 10 Expert Best Practices for B2B Thought Leadership

Strategic Communications

With over 1.2 billion members as of January 2025 , LinkedIn has evolved beyond networking to become a critical platform for B2B content distribution and thought leadership development. LinkedIn newsletters represent one of the most significant developments in B2B content distribution because they allow users to build their own audience within LinkedIn, offering professionals a direct channel to communicate with opted-in subscribers.

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Book review – Feel the fear and do it anyway by Susan Jeffers

Red Star Kim

This is a classic self-help book on dealing with anxiety and fear (I’ll be looking at some more recent ones soon). These reviews are resources produced as part of the psychoeducation service I provide to my therapy clients and others who are interested in counselling and coaching. Book review – Feel the fear and do it anyway by Susan Jeffers. Feel the Fear and do it anyway – in a nutshell Originally published in 1987, this international best-seller (over two million copies sold) helps you confro

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LinkedIn Newsletters: #2 of 10 Expert Best Practices for B2B Thought Leadership

Strategic Communications

With over 1.2 billion members as of January 2025 , LinkedIn has evolved beyond networking to become a critical platform for B2B content distribution and thought leadership development. LinkedIn newsletters represent one of the most significant developments in B2B content distribution because they allow users to build their own audience within LinkedIn, offering professionals a direct channel to communicate with opted-in subscribers.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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10 sales enablement metrics to track: What they mean for business and sales outcomes

PandaDoc

Equipping your team with slide decks and CRM access is great, but sales enablement is much more than that. It’s all about empowering your reps to sell more effectively—and you can’t improve what you don’t measure. That’s why sales enablement metrics are so important. When you track the right KPIs (key performance indicators), you gain a more data-driven view into how your enablement efforts are working.

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