Sun.Jan 15, 2023

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A Complete Guide on Feedback Surveys and Their Importance

Customer Think

Today, 56% of customers say they are loyal to brands that “get them” and align their approach with customers’ preferences. But the main question is how can brands begin to understand their customers. The answer is very simple – it’s by asking them directly. Furthermore, the best method for doing that is by using a […].

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Strategy Implementation: How to Make Winning Digital Investment Decisions w/ Tim Bottke Ep#209

Strategic Planning and Management Insights

SME Strategy is a strategy consulting company that specializes in aligning teams around their vision, mission, values, goals, and action plans. Learn more about how we can help align your team with our strategic planning and implementation services.

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Three Ways to Create an Employee Experience that Creates a Better Customer Experience

Customer Think

Most everyone in the business world is familiar with the idea of customer experience (CX). And as popular as CX is, there’s a somewhat new concept that has been coming on strong for the past five years, and that’s the employee experien.

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Change: Understanding the Alliance Management Process

Peter Simoons

I was thinking of a theme for 2023 and somehow the word “change” kept coming back to mind. Now, this is not so strange as we’ve all experienced a lot of change during the past few years. Beit for instance the global pandemic or an energy crisis, both challenged our ability to change and adapt. However, I was wondering, is change a theme for just this coming year, or is change a constant?

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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How Southwest Can Own Customer Experience Again

Customer Think

The collapse of the Southwest passenger experience this holiday season is an unlikely jumping off point for a conversation on how to own customer experience transformation. Unfortunately, it is not a surprising trigger for this conversation. Now, Wall.

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Best Practices For Strategy and Leadership in 2023

Strategic Planning and Management Insights

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If You Have Employees, Then You Need An Employee Experience Program

Customer Think

I originally wrote today’s post for Medallia. It appeared on their site on August 31, 2022. Employee experience is a hot topic right now. Finally, right? The Great Resignation really turned the focus onto employees and on understanding what’s drivin.