Wed.Feb 15, 2023

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Global SAM Execution

The SAMA Podcast

The world has become a much smaller place, due in large part to the widespread digital shift that transformed just about every industry. What once felt global in scope now feels distilled at national, regional, and local levels. Everything feels seemingly in the palm of your hand. But the more things change, the more they stay the same, especially in strategic account management.

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7 Expert Tips to Improve Your Networking Skills

Hubspot Sales

Strong networking skills are one of the most useful abilities you can have. Unfortunately, it’s usually not something we’re born with – you’ll have to practice to improve. Luckily, with some guidance, you’ll quickly master networking. In this piece, you’ll learn how to improve your networking skills. How to Improve Your Networking Skills 1. Give more than you take.

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Media Sales Report – Sales Enablement with Dani Buckley & Emily Hartzell

The Center for Sales Strategy

This season on Improving Sales Performance , we’re analyzing the findings from our latest Media Sales Report. With data collected from surveys conducted in Q4 of last year, the responses from sales managers and salespeople alike will help us chart a solid path forward through the media sales landscape. In each episode , Matt will be joined by a rolling roster of outstanding experts from our team here at The Center for Sales Strategy.

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Fostering Effective Team Communication Through Management Training

Strategic Planning and Management Insights

SME Strategy is a strategy consulting company that specializes in aligning teams around their vision, mission, values, goals, and action plans. Learn more about how we can help you and your team create a strategic plan with our strategic planning facilitator and ensure your strategy gets cascaded throughout your organization with our strategy consulting services.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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What Is Data Enrichment and Why Is It Crucial for Your Team?

Nutshell

What is data enrichment? Data enrichment is the process of collecting and analyzing information about your leads, sales processes, and marketing strategies to gather in-depth insights that enable you to make data-backed improvements to your operations that drive more revenue. To grow your business, you must constantly improve your sales processes and marketing strategies to help you drive more leads and conversions.

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How Do You Get Sellers to Use Marketing Content?

Corporate Visions

It’s an ailment that afflicts even the best revenue teams: Marketing creates content for sales, but sellers don’t use it. Over the years, there have been countless theories about why this happens. Is the content misaligned with sellers’ needs? Is marketing’s message fundamentally flawed? The rallying cry of “sales and marketing alignment” still reverberates as […] The post How Do You Get Sellers to Use Marketing Content?

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Yext founder Howard Lerman on why staying close to customers is key for companies built to last

Zendesk

As a startup founder, it’s crucial to keep the business customer-centric through all phases of growth and funding. Howard Lerman knows this well, as a three-time founder of startups that include Yext, a Unicorn that went public and kept growing. Tune in to the entire episode to discover what happened after Google declared, “We want to purchase your business.” Lerman founded Yext in 2006 as a lead-generation platform, designed to help businesses understand what people were sayin

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The Impact of a Cranfield Apprenticeship - Part 2

Cranfield Executive Development

Asda Case Study - Getting on in Asda

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ReviewTrackers Announces Its Integration With InMoment’s XI Platform To Integrate Social Review Data with Voice of the Customer Feedback

ReviewTrackers

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Feb 15 – Customer Success Jobs

SmartKarrot

Role: Director of Customer Success Location: United States (Remote) Organization: Apollo.io As a Director of Customer Success you’ll utilize automatic and calculated plays to manage a huge number of accounts. Make the most of the available time and seize every chance to promote adoption and raise attach rates. Set a date for newly assigned accounts’ onboarding.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How Can CMOs Prepare for Marketing Budget Cuts This Year?

SBI Growth

42% of CEOs and GTM executives expect new business to come from new customers, yet they also anticipate cutting the sales budget by 13% and marketing budget by 24%.

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23 of the Best Learning and Development (L&D) Blogs

CMOE

When team members spend 130% more time learning , and there’s a 159% increase in CEOs driving L&D initiatives at their organizations, there’s no overlooking the value of L&D. L&D continues to play a pivotal role in managing change and bolstering organizational resilience. Business leaders must consistently prepare with the correct tools and resources to safeguard their people and company.

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What Are Customer Touchpoints? (Plus How to Identify Them)

Nutshell

Today, consumers expect businesses to provide a seamless customer journey from the moment they first interact with a brand. In fact, 84% of consumers believe that the experience a company provides is just as important as its offerings. In other words, it takes more than an excellent product to get prospects to purchase from you. That’s why optimizing your customer touchpoints is more important than ever, ensuring that they pave the way for a frictionless journey for your prospects.

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Best CRM for Enterprise: scalable and affordable

Insightly

You have a large and growing enterprise, so your technology decisions are important. Maybe you’re well on your way to digital transformation, or possibly you’re running behind and still need to upgrade your back office systems. Possibly you’re beginning to add cloud or mobile-enabled tools, or APIs. No matter the current state of your tech stack, you need to ensure you have an in-depth understanding of the key technologies needed.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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The Best B2B CRM Software for Sales Teams in 2023

Nutshell

Are you a business-to-business (B2B) company looking to level up your sales with a customer relationship management (CRM) platform? You’re in luck because we’ve got the ultimate list of the best B2B CRM software options for 2023 on this page! Keep reading to see our top picks! P.S. Are you someone who likes to stay up to date with the latest sales and marketing trends?

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Cross-Functional Product Development Case Study Roundup

Planview

As technology continues to advance at a rapid pace, organizational work silos are no longer viable. A growing hybrid and remote workforce has shown the need for clear communication and collaboration across teams. The dismantling of silos is especially crucial in companies that produce physical products involving cross-functional teams that need more efficient ways of sharing and visualizing their work across the organization.