What is Key Account Management? (It’s Not What You Think)
Account Manager Tips
MAY 25, 2021
Definition of key account management. Tweet. 0. Share. 0. Pin. 0. Share. 0. If you're not sure what key account management is, don't worry, you're not alone. It's a difficult concept to nail down and often misunderstood. So let's answer what it is, what it isn't, and how to do it well. Here's the dull, academic definition of key account management: [Key account management is] the process of allocating and organizing resources to achieve optimal business with a balanced portfolio of identified ac
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