Tue.May 25, 2021

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What is Key Account Management? (It’s Not What You Think)

Account Manager Tips

Definition of key account management. Tweet. 0. Share. 0. Pin. 0. Share. 0. If you're not sure what key account management is, don't worry, you're not alone. It's a difficult concept to nail down and often misunderstood. So let's answer what it is, what it isn't, and how to do it well. Here's the dull, academic definition of key account management: [Key account management is] the process of allocating and organizing resources to achieve optimal business with a balanced portfolio of identified ac

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The Ultimate Guide to Building a Team for Black Business Owners

Hubspot Sales

Welcome to Breaking the Blueprint — a new blog series that dives into the unique business challenges and opportunities of Black business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.

Finance 118
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How to audit your business technology

Insightly

In March 2020, Pew Research reported that only 7% of civilian workers in the United States have access to a flexible workplace. According to the National Compensation Survey (NCS) published by the U.S. Bureau of Labor Statistics in September 2020, 64% of Americans are now working at home. Considering drastic changes in mobility and the way people work, the use of business technology is becoming a key differentiator between companies that succeed and those that fail in the digital economy.

Finance 105
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Artificial Intelligence Example to Rock Sales Controlling in B2B

QYMATIX

Machine learning (ML) and artificial intelligence (AI) hold the key to a tremendous improvement in sales controlling efficiency. A software is intelligent if it can solve problems independently and efficiently. The degree of intelligence depends on the level of autonomy, the extent of complexity of the problem, and the efficiency of the problem-solving process.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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How To Be Agile In Business

SalesPop

Agility in Business. Everyone in the world is currently faced with a unique, completely unprecedented, and entirely unpredictable experience. COVID-19 has forced changes throughout the entire business world, making agility more important than ever. There are a lot of people in sales, leadership, management, and marketing that are going to have to pivot and adjust to the circumstances at hand, and ensure that they can approach these changes in the best way possible, without getting overwhelmed.

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Memorial Health System: Customer Month Spotlight!

Kainexus

Today, we have guests on the KaiNexus Continuous Improvement Podcast with our host, Mark Graban. Our guests are both part of the Process Excellence department at Memorial Health System in Marietta, Ohio, one of our customers. Lynn Howell and Mary Huck, both of whom have clinical backgrounds, help their colleagues improve with Lean and other methods throughout the system.

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Five A.I. Developments Shaping 2021 And Beyond

Aepiphanni

Even with a world-wide shutdown, technological progress continued in the artificial intelligence (A.I.) industry, and it seems A.I. played a crucial role in saving lives and fostering economic resilience throughout the pandemic. One company which contributed to that is Baidu, Inc.—a Chinese multinational technology company specializing in Internet-related services, products and artificial intelligence.

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Applying Soft Skills to Hard Problems: Internal and External Alignment

Vantage Partners

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How to audit your business technology

Insightly

In March 2020, Pew Research reported that only 7% of civilian workers in the United States have access to a flexible workplace. According to the National Compensation Survey (NCS) published by the U.S. Bureau of Labor Statistics in September 2020, 64% of Americans are now working at home. Considering drastic changes in mobility and the way people work, the use of business technology is becoming a key differentiator between companies that succeed and those that fail in the digital economy.

Finance 52
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How to Develop Guiding Principles

OnStrategyHQ

First things first, guiding principles are central to having an agile strategy. So when we say guiding principles, another way to think about the topic is guidelines for decision-making for your team. How to Keep Focus with Your Guiding Principles. Oftentimes, the minute that the “ink” is dry on a strategic plan, there’s a new opportunity, a new dynamic, a new something that’s going to come out of left field that’s going to upset the focus that you’ve created

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Trackunit and Arpedio join forces on a digital transformation journey

Arpedio

Client Case study. Trackunit and Arpedio join forces on a digital transformation journey. about Trackunit. Since 2003, Trackunit has specialized in the design and development of fleet management solutions, connecting and tracking machines and operators across a wide range of industries. They are dedicated to creating solutions that will unite construction to eliminate downtime.

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The AgileStrategy Checklist

OnStrategyHQ

Our Agile Strategy series has prompted a lot of questions about how you really put an agile strategy in place. Here’s a checklist for putting together an agile plan and an agile process. As a side note, there’s a dedicated video to each item if you need to go deeper. Agile Strategy Checklist: First things first, you need to have guiding principles in place because you need to be able to address market shifts.

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Graduates: Some Important Tips for Building Your Personal Brand

Strategic Communications

A hot topic in recent months, perhaps due to the pandemic and sudden interest in pursuing new job and career opportunities, seems to be “building a personal brand.” We work with a wide range of entrepreneurs, independent consultants and others who are adept at building what they refer to as their “thought leadership.” In truth, though, what they’re really doing, is building their personal brands.

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Tools to Prioritize Opportunities

OnStrategyHQ

In the sea of opportunities how do you create focus on the right areas to pursue? Let’s talk about an awesome tool and best practice, an attractiveness fit matrix, that helps you sort, stack and rack all your opportunities. Here are the steps to prioritize your opportunities: Identify all your opportunities. They should be in your SWOT under opportunities.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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How to account manage in an independent full service agency, with Emma Blaken and Matt Bonser

Account Management Skills

?. Welcome to Episode 32. In this episode, I chat to Matt and Emma in the account management team at Purpose Media. They’ve shared with us their tips and insights into their role. And they’ve shared: – how they approach client management. – how they run their discovery workshops. – the key questions they asked their clients at the beginning of the relationship. – and how they always aim to position themselves as trusted advisors to their clients from the start

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How to raise the level of your entire (virtual) sales force

Arpedio

by Ulrik Monberg. |. May 25, 2021. How to raise the level of your entire (virtual) sales force. Download the full article here. Ulrik Monberg | May 25, 2021. How to raise the level of your entire (virtual) sales force. ? Back to blog. Do you know how to successfully navigate the increasingly complex world of virtual selling and coaching? Download the article for free and learn more.

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May 25 – Customer Success Jobs

SmartKarrot

Role: Customer Success Director Location: Short Hills, NJ, US Organization: Dun & Bradstreet As a Customer Success Director, your primary focus will be to manage ongoing contractual relationships and the operational delivery of services to clients. This role serves as the primary point of responsibility and accountability for all services obligations.

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Shared Inbox 101 + The 7 Best Shared Inbox Tools

Help Scout

When your business is small and you have a low volume of support requests, using a distribution list or shared Gmail or Outlook mailbox may be an effective way to handle customer service. After all, it’s simple — everyone knows how to use email — and it’s inexpensive. However, it’s important to remember that distribution lists and shared mailboxes aren’t built for customer service.

Software 104
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Buyer Journey vs Customer Journey: What Is the Difference in SaaS?

SmartKarrot

The journey of the buyer or customer to use a product is referred to as buyer’s journey and customer journey. The buyer’s journey is similar to the customer’s journey. However, there are some key differences that set them apart. The buyer’s journey is the process buyers go through to evaluate, learn, and purchase a new service or product. Sometimes the efforts for both are confused and interchanges.

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Top 7 enterprise software companies to adopt in 2021

PandaDoc

Software is becoming one of the world’s biggest industries, and there’s no demographic that generates more business than enterprises. The top enterprise software companies test their products, add design features that prioritize collaboration, and often include easy customization options so each customer can get the services they need. The following seven enterprise software companies are some of the best in the world for producing high-quality enterprise application software.

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Top 7 enterprise software companies to adopt in 2021

PandaDoc

Software is becoming one of the world’s biggest industries, and there’s no demographic that generates more business than enterprises. The top enterprise software companies test their products, add design features that prioritize collaboration, and often include easy customization options so each customer can get the services they need. The following seven enterprise software companies are some of the best in the world for producing high-quality enterprise application software. 1.