Experience vs. Touchpoint Journey Mapping: What’s the Difference?
Customer Think
SEPTEMBER 6, 2021
I had a recent experience with a prospective client. They are a large global (bricks and mortar to digital) retailer who told me that they needed to map their “end-to-end customer journey” They said they wanted a “deep understanding of the emotional experience” and “how they could improve this journey for existing customers and prospects”, […].
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