Mon.Sep 06, 2021

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Experience vs. Touchpoint Journey Mapping: What’s the Difference?

Customer Think

I had a recent experience with a prospective client. They are a large global (bricks and mortar to digital) retailer who told me that they needed to map their “end-to-end customer journey” They said they wanted a “deep understanding of the emotional experience” and “how they could improve this journey for existing customers and prospects”, […].

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Internal Strategic Alliance Definition

Peter Simoons

Tip 18: Create an Internal Strategic Alliance Definition. As mentioned in the previous post , clear communication is the cornerstone towards the success of your partnership. Part of the art of clear communication is using terms that you and your partner, in theory, both understand and have a clear definition of. All too often, we assume that your understanding of a term is also their understanding of the same term.

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Presales Metrics – What to Measure and Why

Customer Think

With the appearance of presales-focused tools and products, presales managers and leadership now have the opportunity to track activities and establish metrics. But what should be tracked? What should be the measures? Contemplate the foll.

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The 8 Best Real Estate Designations for Prestige and Expertise

Hubspot Sales

A successful career in real estate is rooted in trust — developing a reputation as a knowledgeable, experienced, adept, and attentive advisor and advocate. But how can you project those qualities to your potential clients? How can they know for sure you know what you're doing? Well, one way to get there is through pursuing something known as a real estate designation — a prestigious credential that identifies you as an expert in your field.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Local Government Annual Budget Process: Step-By-Step Guide

ClearPoint Strategy

Technically, a budget is simply a spending plan, forecasting the estimated revenue and expenses for a local government over a specified future period. But in reality, it’s so much more than that. Good financial management is key to realizing an individual community’s vision, and the budget is among the primary tools guiding that pursuit. Not only does it help maintain financial accountability for local leaders, but it also represents plans for the future of the community at large.

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How to Create An Amazing Buying Experience

SuperOffice

The average length of a B2B buyer’s journey varies from 6 to 12 months. Before making a purchase, a customer makes from 20 to 500 media touchpoints. However, your success in getting people to buy from you has little to do with the effectiveness of your landing pages. Today, it’s about the way you assist your prospects on their path to purchase.

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Enable Sales Teams For Better Prospecting

Sales Outcomes

Earlier this year, I wrote a post titled There Is No More Inside Sales to highlight that outside sales teams need to develop or strengthen their inside selling skills to succeed in virtual selling. . The dramatic shift to virtual selling is here to stay, and organizations need to enable sales teams to master prospecting skills. If your organization identifies prospecting skills gaps within the sales team, consider the five steps to Prospecting Mastery to diagnose where to start. .

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5 Co-Sell Tips To Grow Your Business

CoSell

What’s the best way to grow your business? Whether you’re in a small business or a global enterprise, these tips work.

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Sep 06 – Customer Success Jobs

SmartKarrot

Role: Sr. Director of Customer Success Location: Lafayette, Louisiana Metropolitan Area, US Organization: SchoolMint As a Sr. Director of Customer Success, you will manage, grow, professionally develop, and mentor an existing Customer Success team. Provide the vision and direction of customer success (Support & Professional Services) strategy and processes with innovation and creativity.

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Serious About Customer Success? Your Business Intelligence (BI) Tool is Not Enough!

SmartKarrot

If you were looking for an old friend, what social platform would you pick- Facebook or Medium? . Your company is passionate about customer success and the experience you offer, and rightly so. But, choosing the wrong platform can cause huge damage in the long run. This is the gap between what your business intelligence tool offers and your customer success goals.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr