Crisis Playbooks Revisited: What the Pandemic Taught CEOs and How They are Responding Differently (or Not) in 2025
SalesGlobe
MAY 11, 2025
Tariffs have come roaring back onto the agenda, 2020 dj vu for many. The difference is we have three years of hardearned lessons under our belts. Companies that treated the pandemic as a oneoff emergency are scrambling, while those that built resilience into their DNA are leaning into the 90day truce to reposition for the next round. Before we decide whether to cut, pivot, or invest, lets stack the two crises side by side, and see what still works and what needs a rethink.
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