Customer Think
MAY 2, 2021
The COVID-19 has surpassed the radical, conceptual, social, and even pedagogical norms. It has highlighted the shortcomings of the healthcare system and surged the need for healthcare 4.0. During the pandemic, many new healthcare inventions have emerged, from diagnosing infected patients to vaccinating them. In 2021, the medical electronics market’s worth is estimated at $6.3 […].
Customer Think
MAY 2, 2021
There’s an old saying “There is only one boss, The CUSTOMER”. Keeping the boss happy by proving the right Customer service is a tough ask. Nearly 50% of all modern-day consumers accept that they had higher customer service expectations from their service providers than what they had just a year ago. With this elevated expectation […].
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Customer Think
MAY 2, 2021
The success of any business lies in its ability to forecast change and be armed to manage and strategize plans for the future. If you want to stay at the top of your game, you should know what to expect. For some, it’s a whole new world, but that doesn’t have to be a threat. […].
Customer Think
MAY 2, 2021
It’s no secret that AI has incited polarized reactions from consumers. People are often excited about the futuristic promise of AI, but are equally hesitant to introduce it into everyday life. Last year, however, we saw a shift. The pandemic established a fundamental need for technologies like AI to help navigate a digital-first world. From […].
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
Customer Think
MAY 2, 2021
What is a Customer Journey Map? A customer journey map is a visual representation of every interaction an individual customer may have with your brand. It’s essentially a roadmap of the full customer experience, from when a customer first becomes aware of your brand to when they make their final purchase. Understanding the customer journey […].
Customer Think
MAY 2, 2021
If your marketing platform’s dashboard is still providing a CD-player version of data insight streaming, then chances are your analytics are skipping a few beats – enough so that it’s costing you customers. Outdated dashboards can be as common as discontinued cars, and I get why – the drivers are accustomed to the way the system works, […].
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Customer Think
MAY 2, 2021
I originally wrote today’s post for GetFeedback. It appeared on their site on February 27, 2020. As a follow on to the post, Four Actions to Take on Customer Effort Feedback, you’re likely going to need to prove the ROI of reducing customer effort.
Customer Think
MAY 2, 2021
The sell-side of the seller-buyer equation has been flipped upside down. Transitions to virtual selling are happening at a rapid pace. Plans for complete digital sales transformation are accelerated. Marketing is producing new forms o.
Customer Think
MAY 2, 2021
When you break it down, customer support is a business’ ability to meet their customers’ needs. However, this definition doesn’t take into account the transactional way customer support is handled, and it’s that which improves customer loyalty. If a customer continues to shop with a particular company despite alternatives offering different services, cheaper products, or […].
Customer Think
MAY 2, 2021
Source: Adobe Stock When first confronted with this pandemic we moved quickly to identify the high risks for our employees and our customers and then worked to define the action steps required to minimize those risks. We got everyone involved at all levels of the organizations, followed local, state, and federal guidelines which changed week-to-week, […].
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Customer Think
MAY 2, 2021
I was involved in a fascinating Clubhouse discussion on the future of selling. There were all sorts of interesting insights with some drill downs into the implications of those. We all know virtual will play an increased role in how sellers engage customers, but the more interesting perspective is how customers want to [.]. The post The Future Of Selling Driven By The Future Of Work!
Customer Think
MAY 2, 2021
Back in 2010, surveys by the CMO Council in the United States and the Chartered Institute of Marketing (CIM) in Britain suggested that on average, marketing staff remained in their position for only 18 to 24 months or less. In subsequent years little seems to have changed. Recent copies of the CIM’s magazine Catalyst have […].
Customer Think
MAY 2, 2021
TweetLinkedInShareEmail A client asks: “We’ve been told that we should use a separate and unique domain for email that’s different from our main Web domain. Is this something you’d recommend?” The most common business case for using a separate em.
Customer Think
MAY 2, 2021
According to the new Retail CFO Outlook survey from accounting firm BDO, 46% of retailers are accelerating digital transformation plans in response to the disruption over the past 12 months, with 44% taking advantage of new opportunities for product/service innovation. One focus area retailers tend to overlook but that has potential for significant ROI is […].
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
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