How High-performing CEOs Inventory Bets for Revenue Growth
SBI Growth
SEPTEMBER 14, 2022
In SBI’s CEO growth planning survey, it’s not surprising to see that nearly two-thirds of CEOs admit to having developed contingency plans for their businesses given the current macroeconomic conditions. However, our interviews revealed these plans are overly focused on rapid cost-takeout to preserve earnings in the face of a recession. In our view, these contingency plans lack clarity on defending growth bets or reallocating expenses to preserve – or even accelerate – growth in the face of rece
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