KAM With Passion
FEBRUARY 22, 2021
Polarized attitudes towards Key Account Management. True Key Account Management (KAM) or Strategic Account Management (SAM) remains a topic that polarizes the thinking and behaviours of business leaders. Since decades, some of them have boosted their company’s growth by making the capacity to develop privileged relationships with carefully selected strategic customers part of their organisation’s DNA.
Hubspot Sales
FEBRUARY 22, 2021
Though 2020 is (blessedly) behind us, most companies don't have the luxury of taking a breather. Last year took a lot out of all of everyone — and that goes double for business owners and sales teams. A lot of revenue was lost in the unadulterated chaos, unspeakable tragedy, and frantic scrambling that characterized this past year — and now, we're stuck picking up the pieces.
Sandler Training
FEBRUARY 22, 2021
Mike Montague interviews Rachel Shi, Senior Manager of Partnerships at Vidyard, on How to Succeed at Video Selling. The post How to Succeed at Video Selling [PODCAST] appeared first on Sandler Training.
Hubspot Sales
FEBRUARY 22, 2021
Having a bank of solid sales enablement content is more of a need-to-have than a nice-to-have for remote sales efforts. Salespeople often lean on resources that streamline and enhance their ability to effectively sell from anywhere, so it's no surprise that several businesses are prioritizing this kind of content creation. In HubSpot's recently published Sales Enablement Report , we explored the subject a bit further.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
The Center for Sales Strategy
FEBRUARY 22, 2021
We all have strengths, and we all have weaknesses — and like fingerprints, each of our talent combinations is entirely unique. Human nature drives us to focus on our weaknesses, so as individuals, we expend a lot of energy trying to master behaviors that will never become natural. Managers get stuck in that trap as well, wasting much of their time coaching in a way that feels like teaching a fish to climb a tree.
NG Data
FEBRUARY 22, 2021
When I talk with my clients about their existing customer data and communications solutions, many have a roadmap about where they want to go but are at different stages of maturity in terms of their CDP adoption and roll out. The martech landscape varies by situation, and sometimes businesses have a CDP solution in place that falls short of their expectations because its capabilities don’t align.
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Coaching Culture at Work
FEBRUARY 22, 2021
Summary. The Accidental Manager. Leadership over experience. What is great leadership? Skill, intention, and authenticity. The Accidental Manager. The recent departure of KPMG’s former Chairman Bill Michael, after reportedly making unsympathetic remarks to his teams about their responses to the pandemic, has brought into the foreground some longstanding questions about management styles.
Sales Outcomes
FEBRUARY 22, 2021
“War is ninety percent information” — Napoleon Bonaparte. We helped a well-known technology company develop a customer value proposition (CVP) and messaging canvas to support their go-to-market efforts into a lucrative market niche they had researched and invested material amounts of time and resources. The company needed to ensure that sales and marketing teams focused intensely on the lucrative market niche for its success and not attempt to develop or pursue opportunities outside
Zendesk
FEBRUARY 22, 2021
Recently, many companies have had to rethink how their social customer-care strategy impacts customer experience. It’s not enough anymore to just have a Facebook account for casual customer interactions. That’s especially true when your page and Messenger are suddenly a hotbed for active users to voice an issue or problem. Companies can’t skirt around social media customer care by listing a phone number on their pages.
Account Management Skills
FEBRUARY 22, 2021
?. Paul Kirkley has spent his entire career in agency account management. He knew from a young age he wanted to work in advertising and has certainly fulfilled his ambition. He now works for one of the UK’s top creative agencies, MadeBrave as Client Services Director and his experience includes 20 years with JWT (now Wunderman Thompson) working as Global Business Director for brands such as Nestle, Jaguar and Kenco (JDE) where he also lead a client services team of 120.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
SmartKarrot
FEBRUARY 22, 2021
Customer Success (CS) teams tend to mirror the diversity found within the SaaS and other organizations that they work with. You will likely find people from different backgrounds, races, and cultures. As is often the case with diverse groups, each will signify a wide-spectrum of values that will innately help with building better relationships with customers.
SmartKarrot
FEBRUARY 22, 2021
Role: Director of Customer Experience Location: Charlotte, NC, US Organization: Ekos As a Director of Customer Experience, you will oversee a world-class customer lifecycle and all aspects of client health including onboarding, support, value realization, and contract renewal, while spearheading further adoption of Ekos services for the customers. Drive improvements to workflows and processes to streamline internal communications between the Technical Support and Customer Success and cross-func
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