Customer Think
AUGUST 19, 2021
When it comes to selling products and promoting your firm, affiliate marketing is an essential part of the sales process. As affiliate marketing efforts grow, people are discovering the areas that are having the biggest impact. In a world that’s becoming ever more reliant on technology, one thing that’s inevitably making a difference is the […].
Sales Readiness Group
AUGUST 19, 2021
Blended learning approaches are certainly not new, but given the challenges over the past 18 months, we are seeing many opportunities to apply these approaches in creative new ways. The pandemic heightened interest in hybrid models (a combination of virtual instructor led, digital, collaborative learning, etc.) that already existed – and provided a testing ground for their effectiveness.
The Center for Sales Strategy
AUGUST 19, 2021
Customers aren't going to want to do business with a company that doesn't offer a great buying experience. No matter the type of business you run, you need to treat your clients right if you want them to remain in business with you and spread the word about your good reputation. Below are a few ways that you can improve the way your company interacts with prospects and clients.
Customer Think
AUGUST 19, 2021
TweetLinkedInShareEmail Account-based Marketing (ABM) continues to revolutionize the B2B marketing landscape, and, yet, if you ask 10 marketers (or even 10 “ABM Experts”) to define ABM and what constitutes an ABM campaign, you’d likely get 10 different.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
CMOE
AUGUST 19, 2021
Successful organizations are those that foster a collaborative work culture, but fully 86 percent of leaders and team members believe a lack of teamwork leads to project failure and team conflict. Collaboration is crucial to your team’s success but how can you increase collaboration at work? Organizations consist of team members who possess a wide variety of skills, so team leaders must understand how to leverage these skills to benefit their employees’ development and the organization’s strateg
Customer Think
AUGUST 19, 2021
C-store data used to be limited to weekly delivery (at best) focused in sales and trend, but with little to no detail and even less chance for understanding how consumers shop and the choices they make in-store. Those days are gone. New data acquisition and analysis capabilities for c-stores are helping not only a wider […].
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Zendesk
AUGUST 19, 2021
As technology becomes more sophisticated, so do virtual sales and marketing techniques. Newer channels and automations allow brands to bypass the “hard sell” and engage consumers with something a little friendlier and more conversational. You may have heard of “conversational marketing” as a more modern alternative to other lead generation and customer engagement techniques.
Force Management
AUGUST 19, 2021
If you want to align your organization behind company goals, growth benchmarks and evolving customer needs, you’ll need to successfully move your organization through rapid change and enable your sales team to execute. Here are three critical areas where leadership alignment supports sales resilience and growth. If you’re interested in how sales leaders successfully capture alignment in these three areas, register for our upcoming LIVE webinar on August 24th.
Customer Think
AUGUST 19, 2021
Over four billion people use email. According to Statista, that number could reach an estimated 4.5 billion by the year 2024. The reach that email marketing offers is massive. This is why more businesses are exploiting the advantages of email marketing to reach customers. Email marketing is so important to customer retention that you’re missing […].
Crank Wheel
AUGUST 19, 2021
The Ultimate Guide to Telesales gives you all the know-how you need to convert more leads over the phone
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Customer Think
AUGUST 19, 2021
Rethinking the ROI of CX Articulating the return on investment (ROI) of Customer Experience efforts is a recurring theme among CX professionals. As I moderate panels on webinars and sit as a guest.
SmartKarrot
AUGUST 19, 2021
Role: Customer Success Director Location: Remote, Dallas, TX, US Organization: Persado As a Customer Success Director, you will maintain the customer success plan including maturity roadmap, key milestones, and value realization journey. Drive customer engagement and platform adoption across key users of Persado and ensures alignment of sponsorship from the customer to continue on the maturity path.
Customer Think
AUGUST 19, 2021
Companies across the broad spectrum of industries are increasingly embracing the cloud. Of course, this remains a terrific development, but not without its concerns. Security, much like with any other digital offerings, poses a huge question for most businesses on their journey towards the cloud. While the security landscape is constantly evolving, there is one […].
ClearPoint Strategy
AUGUST 19, 2021
The Balanced Scorecard (BSC), in my humble opinion, is one of the best management reporting frameworks available. I’ve worked with countless clients to integrate the BSC, and know it like the back of my hand. But if you’ve landed on this page, I’m guessing you aren’t looking for a simple, detail-less, contrite description of what a scorecard is and how to use it.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Customer Think
AUGUST 19, 2021
Innovative contract ingestion, artificial intelligence (AI) and machine learning (ML) capabilities enable companies to accurately uncover insights into contracts.
SmartKarrot
AUGUST 19, 2021
“Supposing is good, but finding out is better” – Mark Twain. Without proper knowledge of customers’ needs, it isn’t really possible for a business to thrive. Successful businesses are those that understand the need of their customer even better than the customer does. To gauge your customers’ needs, you need to interact with your customers and identify their pain points.
Customer Think
AUGUST 19, 2021
This is the fourth post in a series titled “Customer Experience IS Team Member Experience.”. Earlier posts in this series looked at employee engagement’s research history, defined it in behavioral and attitudinal terms, and rev.
Help Scout
AUGUST 19, 2021
When a customer hits a snag while using your product, the first thing they interact with won’t likely be a helpful member of your team — it’s more often a knowledge base article. Much like your front door, you want to make your knowledge base articles as welcoming and friendly as possible. By defining and following knowledge base best practices, your team can ensure that this integral part of the customer experience is as helpful and impactful as possible.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Customer Think
AUGUST 19, 2021
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