Customer Think
JULY 28, 2021
In a world where smartphones are ubiquitous and 76% of adults living in advanced economies have a world of information at their fingertips, it should be no surprise that the future of marketing lies in tapping into the customer’s online experience. Image Source Ecommerce multichannel marketing—consistent brand presence across multiple online and offline channels—is an […].
The Center for Sales Strategy
JULY 28, 2021
How many performance metrics are you currently tracking? How many should you track? We can all agree that measurement improves performance, and it’s essential to success. But you can’t keep changing the rules of the game. Performance improvement comes only when we focus on the same metrics over time. We need to follow the right measurements and stay focused.
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Hubspot Sales
JULY 28, 2021
One of the most lucrative ways to improve your bottom line is through boosting your sales team's effectiveness — yet many companies choose to focus on aspects of the business like product velocity or customer support costs rather than dialing in on their sales execution. But the truth is, if your sales team is working at maximum efficiency, the amount of revenue that it brings in will be significantly higher than all of your other teams combined.
Customer Think
JULY 28, 2021
If you’re a fan of the TV show, “Shark Tank,” then Barbara Corcoran is most likely a familiar face. I had the pleasure of interviewing Barbara recently during my company’s annual customer engagement virtual event in May. Barbara was a perfect fit for our keynote lineup and “Boundless Customer Experience” theme given her extraordinary journey […].
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
ClearPoint Strategy
JULY 28, 2021
What makes your organization special? How close are your competitors to overtaking you? Too many companies can’t answer questions like these and simply believe hard work will guarantee success. The VRIO framework is a strategic analysis tool designed to help organizations uncover and protect the resources and capabilities that give them a long-term competitive advantage.
MDI Training
JULY 28, 2021
HR managers are often faced with the challenge of identifying employees who are suitable for leadership tasks. How do you know in practice whether an employee can and wants to take on a leadership role ? What mindset do prospective leaders need? And how does the change of role from expert to leader succeed? . 2 MAIN LEADERSHIP STYLES. Transactional leadership = leading via goals.
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Zendesk
JULY 28, 2021
In fact, according to Gartner, by 2022 70% of all customer interactions will involve emerging tools like chatbots , machine learning, and mobile messaging, up from 15% from 2018. Customer service automation has proven to reduce agent frustration and turnover, increase customer satisfaction and improve customer loyalty. Automation does not come without any challenges, however.
Crank Wheel
JULY 28, 2021
Not every company has a sales process. Even those turning over millions, with teams of outbound and inbound sales agents, could be operating in the same way as a startup.
Sales Gravy
JULY 28, 2021
Brett asks Jeb, "I made 40 prospecting calls and couldn't get anyone to pick up the phone. How to I get people to answer the telephone when I call?" On this Ask Jeb episode, Fanatical Prospecting author Jeb Blount gives Brett three reasons why he is struggling to get people to answer his cold calls and what to do about it. Listen above or watch the video below.
Customer Think
JULY 28, 2021
The pandemic has intensified the shift away from in-person communication and increased the pressure on digital touchpoints. With many face-to-face settings closed and longer wait times in call centers, customers have turned in their droves to websites and other digital channels when they needed to interact with organizations. Some individuals have tentatively tried out digital […].
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Zendesk
JULY 28, 2021
Zendesk continues to strive to be an empathetic, active and responsible corporate citizen. As a company that builds software to improve customer relationships, we take a service-first approach when it comes to all our stakeholders: our customers, our employees, our partners and our communities. With that in mind, we are releasing our second Global Impact Report, and like a product release, we aim to do better every time.
Customer Think
JULY 28, 2021
Hyper-relevant. Hyper-personalized. Hyper-targeted. Hyper-everything in B2B marketing!What is it with all the hyper? Is it the new “new and improved” label for marketing concepts? If you look at the definition of hyper, the word is related to phrases l.
MDI Training
JULY 28, 2021
Impuls Series - The Future of Workplace Learning Part 4 with Marina Begic: Digital Business Development Expert and Senior L&D Consultant. Our Digital Business Development Expert and Senior L&D Consultant Marina Begic is currently focusing intensively on “The Future of Workplace Learning” F ast and targeted learning, especially for leaders, is becoming increasingly important in an intensifying digital and agile world.
Customer Think
JULY 28, 2021
As a tool to build and deploy interactive chatbots, AI-based bot platforms are a rage today. Organisations utilise these tools to create intelligent and conversational bots to interact with their website visitors, offer them the required information, and improve customer satisfaction. In this post, we explore chatbots and their types along with the best chatbot […].
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Strategic Communications
JULY 28, 2021
We seem to live in an increasingly contentious world these days. Unfortunately, it’s also a world where news travels fast; bad news travels especially fast. The speed of communication in the 21st century is fueled by “citizen journalists” and crowdsourcing. Everyone and anybody can have a platform these days. And just about everyone these days is armed with smartphones that offer the ability to capture, record, and share whatever may be going on around them.
Customer Think
JULY 28, 2021
This article was first published in issue 7.3 of the International Journal of Sales Transformation, and I'm very pleased to be able to share it here.What’s the one thing that separates truly effective first level B2B sales managers from the rest? You.
ReviewTrackers
JULY 28, 2021
Insurance and Social Media. Social media marketing for insurance is experiencing major growth. According to a report by consultancy firm ITDS: 100 percent of 20 major global insurers are active on Facebook. 100 percent are also active on LinkedIn and YouTube. 95 percent are active on Twitter and 75 percent are using Instagram. But there are challenges.
Customer Think
JULY 28, 2021
The problem of growing IT backlog is not new, however, the strengthening of the bond between business users and shadow IT has become a cause of concern for sure. With companies rushing to embrace digital transformation, this problem is growing rapidly like a forest fire, threatening to obliterate data privacy totally if no actions are […].
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Jeb Blout
JULY 28, 2021
Brett asks Jeb, “I made 40 prospecting calls and couldn’t get anyone to pick up the phone. How to I get people to answer the telephone when I call?” On this Ask Jeb episode, Fanatical Prospecting author Jeb Blount gives Brett three reasons why he is struggling to get people to answer his cold calls and what to do about it. Listen above or watch the video below.
Customer Think
JULY 28, 2021
By Matt Heinz, President of Heinz Marketing If you’re not already subscribed to Sales Pipeline Radio, or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every.
Strategic Planning and Management Insights
JULY 28, 2021
Amos Schwartzfarb has been building businesses since the 90's. Now, he's the Managing Director at Techstars, investing in early stage businesses and helping them find repeatability. He also sits on several boards, and is the best-selling co-author of LEVERS: The Framework For Building Repeatability into Your Business.
Customer Think
JULY 28, 2021
The firm has unveiled a new brand position as The Insights Empowerment Company, and celebrates a major upgrade to its core technology product – InsightHub.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
SmartKarrot
JULY 28, 2021
Role: VP, Customer Success Location: Remote, Chicago, IL, US Organization: Built In As a VP of Customer Success, you will be responsible for target attainment and overseeing strategies to achieve revenue goals. Creating various KPIs across the organization on a quarterly basis. Create best practices at scale to leverage Churnzero, Salesforce and other existing tools that will allow the business to better assess risk and opportunity as well as ensure a streamlined customer experience.
SuperOffice
JULY 28, 2021
Today, we have more data available to us than ever before! Data is everywhere: from social advertising campaigns to in-app engagement. This means we know more about our customers than we may even think. Despite this abundance of customer information, you’d be surprised to find out that ONLY 1 in 5 businesses have a robust set of analytics tools and technology services supporting data-driven decision making.
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