Sun.Sep 12, 2021

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The Right Way to Start Marketing Planning for 2022

Customer Think

The fourth quarter is almost here, and that means many marketing leaders will soon begin planning for 2022. While COVID-19 is still with us, it appears we now have the tools to deal with the pandemic without resorting to policies that would substanti.

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How to Become a Trusted Leader

Peter Simoons

Trust is an important cornerstone for successful collaborations. I’ve written about this topic a few times in the past. In his book “Trusted Leader”, David Horsager takes the topic to a deeper level. He argues that the root issue for every challenge is always trust and that trust is your single, most valuable asset. As trust increases, output, morale, and innovation (amongst other things) improve, while costs, problems, risk and stress reduce.