Wed.Aug 26, 2020

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How to Leverage a Customer Data Platform to Enhance Account Based Selling

Hubspot Sales

The commercial world is full of uncertainty. In the wake of the COVID-19 pandemic , many businesses – large and small – are looking to the future with trepidation. More than ever, companies must be as productive and efficient as possible. In B2B sales, that means boosting conversion rates and landing more lucrative clients. Any new means of doing so or tools to assist the process are like gold dust for brands across all niches.

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How Sales Leaders Should Be Thinking About Innovation in 2020

SBI Growth

Running a sales transformation is difficult. In our experience at SBI, we have found that the organization’s culture, increased collaboration, and focus on value creation are key levers to successfully grow revenue. Additionally, we also see innovation as being a.

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Coaching Salespeople Who Struggle to Work From Home

The Center for Sales Strategy

Are you coaching a salesperson who is struggling to stay focused and deliver results while working from home? You’re not alone! Several studies provide evidence of increased productivity while working remotely, but earlier this year Forbes also reported more than 75% of employees admit their productivity has plummeted due to distractions related to working from home and the pandemic.

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5 Pitfalls of Rapid Growth and How to Avoid Them

CMOE

A company that grows much faster than expected can cause headaches and stress at a time when any business owner would prefer to be celebrating. While some businesses manage to transition from niche to mainstream by scaling with ease, others struggle to maintain their identity and high standards of customer service—and eventually, their profits. With these problems in mind, I’ve outlined some of the pitfalls of rapid growth , and how you, as a successful business owner, can avoid them. 1.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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5 Stellar SaaS customer service tips to reduce churn and build loyalty

PandaDoc

Whatever sector you’re in, in order to succeed you need to offer a combination of excellent customer service , high-quality products, and genuine value for money. As a matter of course, this involves keeping a watchful eye on what your rivals are doing to help you glean a crucial competitive advantage. The online marketplace is intense, with all manner of businesses constantly jockeying for position (and visibility in search engine results pages).

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Customer Onboarding Questions Answered Part II

Desired Path

Customer onboarding is a critical moment of truth in a customer’s journey. It is where the transition from a prospect to a customer begins and where the customer first starts to use the product. , Last week in part I of this two-part series we looked at why understanding your customer’s holistic needs is so important to getting onboarding right. When the patterns of your most successful customers are known, it is possible for a vendor to codify that success into a repeatable, onboarding program

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Customer Onboarding Questions Answered Part II

Desired Path

Customer onboarding is a critical moment of truth in a customer’s journey. It is where the transition from a prospect to a customer begins and where the customer first starts to use the product. , Last week in part I of this two-part series we looked at why understanding your customer’s holistic needs is so important to getting onboarding right. When the patterns of your most successful customers are known, it is possible for a vendor to codify that success into a repeatable, onboarding program

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How to Manage Your Google My Business Photos

ReviewTrackers

Your Google My Business photos are deciding factors when it comes to attracting customers. These images are the first impression of your business. They can attract customers or drive them away. When asked about the important elements in local search, people ranked profile images (24 percent) as the deciding factor. By adding the right photos and allowing select images from customers, you can create an attractive digital gallery that will make people want to visit your establishment.

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Customer Onboarding Questions Answered Part II

Desired Path

Customer onboarding is a critical moment of truth in a customer’s journey. It is where the transition from a prospect to a customer begins and where the customer first starts to use the product. , Last week in part I of this two-part series we looked at why understanding your customer’s holistic needs is so important to getting onboarding right. When the patterns of your most successful customers are known, it is possible for a vendor to codify that success into a repeatable, onboarding program

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[Infographic] Climb Your Way to Virtual Selling Success

RAIN Group

When the team at the RAIN Group Center for Sales Research surveyed 528 sellers and buyers on their virtual buying and selling experiences earlier this year, we uncovered significant gaps between what influences buyer purchase decisions and seller effectiveness. The sad truth? Only two or three in 10 sellers do well in the four areas that most influence purchase decisions.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr