Customer Think
AUGUST 31, 2021
Digital marketing has advanced a lot in the last few years. And with the outbreak of the pandemic and the mandatory isolation it brought along, the internet and digitization became an indispensable part of our lives. Unlike ever before, 2020 saw a massive leap in digitalization. Everything went online. Working from home became the new […].
The SAMA Podcast
AUGUST 31, 2021
A post written by Ed for the SAMA blog Short videos and articles about sustainability aimed at the sales and marketing profession A good introduction to ESG and how to measure it A great book on how we need to rethink the world linkedin.com/in/edmundbradford Sustainability (and, more generally, ESG – Environmental, Social and Corporate Governance) are top-of-mind inside your customer's C-suite.
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The Center for Sales Strategy
AUGUST 31, 2021
You know those pesky phone calls you sometimes get from people trying to sell you something you absolutely don't need? You don't want that to be your strategy. Luckily, there are other options. Sales outreach has come a long way from pure cold calling. And as the field continues developing, you need to keep up with it. With the help of modern technology and new tactics, you can improve your sales outreach strategy and make it more effective.
Zendesk
AUGUST 31, 2021
Customers love to feel special and understood. According to research from Epsilon, 80 percent of customers say they’re more likely to do business with a company if it offers personalized experiences. Additionally, 90 percent indicated they found personalization appealing. Personalization often begins long before a consumer even considers making a purchase.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
Help Scout
AUGUST 31, 2021
Customer support representative is one of the most common jobs on the market for individuals looking to work in technology, so the job description you write for your open role needs to be exceptional in order to attract applications from exceptional candidates. It’s important for your job description to clearly reflect your company’s needs and the requirements of the role.
Customer Think
AUGUST 31, 2021
“Pura Vida!” our host yelled as we maneuvered down the gravel road on a balmy summer evening. We were road weary after a five-hour plane ride and a two-hour bumpy drive to the little coastal town of Tamarindo in Costa Rica. It was nearing dark, but we were greeted by our Airbnb host as if […].
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Customer Think
AUGUST 31, 2021
Buying and selling are two different activities. The Buy Side: People don’t want to buy anything, merely resolve a problem at the least ‘cost’ to their system and become buyers when they’ve determined the expenditure to be less than the status quo. The Sell Side: Sellers seek to place solutions by finding those with a […].
Sales Readiness Group
AUGUST 31, 2021
Many sales organizations have become overly reliant on their top sales performers to achieve their goals. While it is convenient to say that we “hit our number” at the end of the quarter, the fact that a few top performers carried the team presents numerous challenges.
Customer Think
AUGUST 31, 2021
Over two decades ago, Sergio Zyman, the one-time chief marketing officer of Coca-Cola, wrote, "The sole purpose of marketing is to get more people to buy more of your product, more often, for more money. Yes, you need to advertise and create ima.
Kainexus
AUGUST 31, 2021
The modern, technology-driven business landscape offers countless opportunities to introduce new products and services to the market. Unfortunately, even the most innovative leaders with clear visions often fail to achieve their strategic goals. Many organizations can’t meet the challenge to effectively define, staff, and manage the set of projects and programs necessary to see the strategy succeed.
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Customer Think
AUGUST 31, 2021
I’ve mentioned elsewhere that I am continually interviewing customers for our clients. And I always learn something constructive when I do. In a recent interview for a client who sells office furniture, I interviewed a woman who ended up buying a chair.
Strategic Planning and Management Insights
AUGUST 31, 2021
Skills gaps are gaps that exist between employees’ current skills and the skills they are growing for a company to reach its goals. Not all of your employees have the same skills, while others have skills that overlap. Doing a skills gap analysis can help you identify skills gaps so you know what positions you need to hire for. Here’s how you can perform a skills gaps analysis.
Customer Think
AUGUST 31, 2021
Continuing the trend from 2020, cloud is unveiling its dominance on the tech world as companies using cloud computing pursue such benefits as easy scalability, improved data security, and not to mention increase in revenue that is expected to reach 330 bln by 2022 according to Gartner. The possibilities that come with introducing cloud technologies […].
Account Management Skills
AUGUST 31, 2021
?. Welcome to Episode 45. This chat with Richard Long , Director of Strategy & Communications at earthware will be particularly interesting for you if you’re curious to understand how management consultancies operate versus agencies, and why they could potentially be posing a threat to your agency business. This is going to be particularly relevant if you’re working in healthcare communications, because Richard currently works for an independent healthcare digital agency, but was
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
CoSell
AUGUST 31, 2021
Gartner’s Future of Sales 2025 report predicts that as soon as 2025, 80% of B2B sales interactions will occur digitally.
QYMATIX
AUGUST 31, 2021
In this post, you’ll learn about six interesting findings from various studies on artificial intelligence in B2B sales. According to a recent survey by the Bundesverband Industrie Kommunikation e.V (bvik), almost all decision-makers (95%) are open to both new technologies and their organization’s digital transformation, even after the crisis.
SmartKarrot
AUGUST 31, 2021
Role: Director, Customer Success Location: Remote, San Francisco, CA, US Organization: Salsify As a Director of Customer Success, you will supervise, build and expand the existing Customer Success strategy to enable each member of the team to be the best-trusted advisor for the customers. Build repeatable adoption playbooks and business value frameworks that CSMs can apply to their customers’ programs to ensure they are realizing the fullest extent of Salsify.
Showpad
AUGUST 31, 2021
Time works differently in the world of sales. Months of negotiations can be finalized in a matter of minutes, and an hour-long meeting can lead to years of partnership. At Showpad, we have a specific year in mind: 2012. In 2012, FaceTime was added as a feature for all cellular iOS devices, and suddenly we were living in a world full of instant, effortless video communication.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
SmartKarrot
AUGUST 31, 2021
What is the average time you spend in a day managing your e-mails? An hour or so? As a Customer Success Manager, you tend to receive and revert to a ton of incoming and outgoing e-mails every day, and that is a part of your job. As per a report by McKinsey, reading and responding to e-mails consume as much as a whopping 28% of our workweek. This is a big number and poses a threat to take over our lives.
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