Tue.May 16, 2023

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Assertive communication: The importance of voice

Red Star Kim

At the PM Forum half day workshop on “Impact, assertiveness and effectiveness” there were delegates from law, intellectual property and accountancy firms. Some felt these skills weren’t taught at university and others wanted help to develop their roles and grow personally. Some were new to their roles and professional services marketing. There were also a fair number from Liverpool who were surrounded by the excitement of the Eurovision Song Contest preparations.

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Why Print is Vital to Omnichannel Marketing Campaigns

Customer Think

In our fast-paced and predominantly digital world, businesses are constantly searching for ways to create seamless, integrated marketing campaigns. Omnichannel marketing has emerged as a powerful strategy to engage customers across various channels, both online and offline. In essence, it’s about providing a consistent, personalized experience for consumers, regardless of the touchpoint.

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Integrated Marketing Solutions: Let's Go Fishing!

The Center for Sales Strategy

As a Senior Consultant with The Center for Sales Strategy, I’ve reviewed a lot of proposals from salespeople over the years. As I analyze the ideas sellers plan to present to clients, I often push them to make their proposals stronger by asking, “Where’s the plan to achieve the desired business results? How can you make it easier to buy?” These prompts often create the awareness that we need to do a little more fishing.

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Why brand partnerships should be an integral part of your digital strategy

Customer Think

Have you heard of digital marketing’s best kept secret, brand-to-brand partnerships? A brand partnership is a mutually-beneficial relationship between non-competitive retailers. Their goals are to collectively engage new audiences, incentivize customer loyalty and increase sales.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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The Rapid, High-engagement, All-employee Cascade (from the Accelerated Corporate Transformation Method)

Flevy

Editor’s Note: This article provides a thorough introduction and overview to a 14-minute lecture by Robert H. Miles , former Harvard Business School professor and the world’s foremost expert on Corporate Transformation. Watch the full lecture on YouTube here. Dr. Miles also has released a comprehensive Flevy Executive Learning program on his Accelerated Corporate Transformation (ACT) method , a proven methodology has been successfully implemented in some of the most iconic Corpora

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From simply Closing the Loop to realising the Virtual Loop

Customer Think

Article originally published on ECXO If Continual Service Improvement were the Mind than surely Closing The Loop would be the Heart. Whereas Continual Service Improvement can be considered a numbers driven logical exercise, Closing the Loop is rooted in empathy, emotions and experience.

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Will Conversational AI Provide a Second Wind For Chatbots?

Customer Think

The rise of omni-channel customer experience (CX) means there have never been more ways for consumers to engage with the brands they love, or hate. Many new digital and social channels have burst onto the scene in recent years, though some have survived longer than others.

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Join Envisio at the 2023 GFOA Annual Conference

Envisio

We’re excited to be heading to the GFOA’s 117th Annual Conference in Portland! This conference is a fantastic opportunity to network, discuss, and learn about the changes and challenges in government finance. With over seventy-five concurrent sessions running, spanning topics from budgeting, to debt management, to community engagement (and more), you’re probably wondering, “Where can I find my friends at Envisio?

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5 Types of Surveys That Help You Get Acquainted With Your Customers

Customer Think

Acquiring new customers can be challenging, and retaining them is even more difficult. You have to consistently meet the demands of your customers in order to give them a reason to stay and not consider other alternatives in your respective industry.

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AI for Content Creation

Strategic Communications

A Facebook headline reads, “How to Generate Blog Posts in 1 Minute Using AI.” It’s a sponsored post from Jasper (more about this later), and while the concept is certainly intriguing and tempting—especially when facing a mountain of blog posts to create for various clients—there’s a certain amount of skepticism that goes along with it. Is the hype too good to be true?

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Zoho – How a technology company reimagines business software

Customer Think

On May 4, 2023, Zoho held its Zoholics conference in Austin, TX which included a media and analyst track in addition to the customer track. After all, Zoholics is a customer event. During this event, about 80 participants of the former track had ample.

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The Difference Between Lead & Prospect in Sales

Apptivo

1. From seeds to success: Journey of leads and prospects in sales 2. What is a sales lead? 3. What is a prospect? 4. Lead Vs Prospect: what’s the difference? 5. Where are prospects and leads in the funnel? 6. How to turn a lead into a prospect? 7. Seed to sales: leads and prospects in business growth From seeds to success: Journey of leads and prospects in sales Leads and prospects are like seeds in the world of sales, waiting to be nourished and grown into blossoming plants.

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The Synergy of Motherhood and CX Leadership: Maximizing Impact in Both Roles

Customer Think

Have you ever wondered how Motherhood and leadership intertwine? Do you realize the impact of Motherhood on your approach to customer experience (CX)? It’s fascinating how the skills and lessons learned from being a mom shape our CX role while our customer-centric mindset enhances our parenting too.

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The Role of Artificial Intelligence in B2B e-Commerce

QYMATIX

The rise of E-commerce in B2C is mind-blowing. For example, the online giant Amazon made revenues of almost half-a-trillion dollars for the twelve months ending September 30, 2022. And as the number of physical shops declines, e-commerce is becoming increasingly important. Take Germany. Between 2015 and 2019, 5,000 physical shops were closed yearly in the country.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Website Management: Avoiding common mistakes 

Customer Think

After we onboard a new client, the first thing we always need to do is clean up the mess left by their previous agency. Our clients are non-jerk, nice people who have given their website developers the benefit of the doubt, and didn’t realize the disas.

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Achieving a $100 Million Valuation: The Strategic Vision Behind Howdy.com W/ CEO Jacqueline Samira

Strategic Planning and Management Insights

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Customer Revenue Leak: Here Are the Possible Drivers to Look for

Customer Think

Customer churn is due to several factors, such as poor customer service, ineffective marketing strategies, and stiff competition. High customer churn can result in significant revenue loss and impact the company’s reputation, among many other repercussions.

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May 16 – Customer Success Jobs

SmartKarrot

Role: Customer Success Manager Location: Rockville, MD, United States (Remote) Organization: CloudBolt Software As a Customer Success Manager, you’ll work with clients to guarantee overall CloudBolt success by guiding them through the onboarding process and customer journey and ensuring their complete adoption and satisfaction. Work cross-functionally with the departments of sales, support, engineering, and others.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Try This Radical Mindset Adjustment That Leads to Customer Service Excellence

Customer Think

The likelihood of customer service excellence becoming the norm at your company is increased not only via direct behavioral and procedural changes, but also by nurturing the correct mindset, a mindset that will allow you to grow ever closer to delivering the highest level of customer service.

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Want to Bring In More Agency Revenue? Try Reputation Software

ReviewTrackers

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Messagepoint Unveils AI-generated Content for Customer Communications

Customer Think

Powered by ChatGPT and GPT-4, Messagepoint's new content rewrite capabilities are the first generative AI solution available in the customer communications management market

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Revealed: How Conversation AI and ChatGPT Solve Remote Work Challenges for Recruitment Teams

SmartKarrot

As a Talent acquisition specialist or recruiter in the 21st century, it can be quite overwhelming to keep up with the ever-evolving recruitment industry. From silent hiring to hybrid work models, the landscape is constantly changing. It is fortunate that with the rise in technological advancements, it is constantly simplifying, streamlining, and enhancing the hiring process.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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People.ai Unveils AccountGPT to Streamline Account Planning

Customer Think

Enterprise revenue intelligence leader releases first generative AI enhancement to its solution, launching at the Gartner CSO & Sales Leader Conference

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Revealed: How Conversation AI and ChatGPT Solve Remote Work Challenges for Recruitment Teams

SmartKarrot

As a Talent acquisition specialist or recruiter in the 21st century, it can be quite overwhelming to keep up with the ever-evolving recruitment industry. From silent hiring to hybrid work models, the landscape is constantly changing. It is fortunate that with the rise in technological advancements, it is constantly simplifying, streamlining, and enhancing the hiring process.

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Stop using Customer Engagement as jargon and let’s truly understand it

Customer Think

We have been remiss. In the past five years, we have talked about the Cleveland Browns, a struggling team in the NFL, several times but we haven’t discussed customer engagement once. I became aware of this deficit after receiving an email from Vijay.

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Tips for fast CRM user adoption

Insightly

7 tips to increase CRM adoption rates Why it’s important to have strong CRM adoption If you are struggling with CRM adoption in your organization, you’re not alone. You’re likely looking for a way to fix it. Switching CRMs might sound like a quick fix. Companies switch CRMs for a variety of reasons, not the least of which includes low user adoption.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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A Quick Playbook for Leading Millennial Talent

Customer Think

Millennials, born between 1981 and 1996, now make up the largest generation in the U.S. workforce. As such, they represent a significant demographic that employers must understand and engage in order to attract and retain top talent. Millennial talent is often misunderstood by today’s leaders.

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What Is The Linchpin Formula For Optimizing Stakeholder Experience And Value?   Part One

Customer Think

In his 2011 Book, Linchpins, Seth Godin laid out what is essentially an experience improvement formula, or templated recipe, whose five ingredients are culture and purpose, human emotions, brand equity, actionable stakeholder data, and perceived value. If these elements can be scientifically, strategically, and artfully commingled, results are invariably impressive.

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LivePerson launches EAI, a new class of AI that’s Equal, Enterprise-Grade, and for Everyone

Customer Think

The next generation of artificial intelligence, embodied in Bella AI and the new Conversational Cloud, puts control back in the hands of businesses and individual users