RAIN Group
OCTOBER 20, 2021
Once upon a time, there was a notion that social media was unnecessary for selling; it was a novelty and not a staple. At the time, some believed that enterprise-level decision makers couldn’t be reached on social platforms. Now, however, social media is a necessity to establish credibility with potential buyers.
Customer Think
OCTOBER 20, 2021
This post will conclude my discussion of several B2B-specific findings from the August 2021 edition of The CMO Survey. In my earlier posts, I reviewed what the survey revealed about the state of marketing spending and the progress B2B companies have.
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Help Scout
OCTOBER 20, 2021
Some customer questions are difficult, but that additional effort goes unnoticed outside the team. What if those costs were shared on a menu?
Customer Think
OCTOBER 20, 2021
Any damn fool can make something complex; it takes a genius to make something simple. —Pete Seeger As a happy byproduct of the global pandemic my wife and I now see each other during the normal workweek. As such, we started a rather mundane tradition of watching one show in the evening together: the Nightly […].
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
The Center for Sales Strategy
OCTOBER 20, 2021
The new season of the Improving Sales Performance Series has a slight twist. Host Matt Sunshine is joined by co-hosted by Stephanie Downs to focus on celebrating, honoring, and recognizing #WomenInSales for the month of October. To start the season, Nicki Harkrider-Probey (VP, Local Revenue Officer at TEGNA) and Jessica Hagan (President & General Manager at KTVB News Group) join the show to share their insight, tips, and knowledge on various topics that help companies improve sales performan
Customer Think
OCTOBER 20, 2021
We’ve seen a huge evolution in how brands acquire and retain customers in the past decade. Digital engagement has become king, and any (incredibly small) lingering doubts that it’s the most vital tool in any customer engagement team’s arsenal have been well and eliminated in the past 18 months. With huge swathes of the world […].
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Crank Wheel
OCTOBER 20, 2021
With the rise of new sales and marketing strategies, enterprises of all sizes are losing focus on testing different methods to increase their sales.
Customer Think
OCTOBER 20, 2021
Any damn fool can make something complex; it takes a genius to make something simple. —Pete Seeger As a happy byproduct of the global pandemic my wife and I now see each other during the normal workweek. As such, we started a rather mundane tradition of watching one show in the evening together: the Nightly […].
Force Management
OCTOBER 20, 2021
Every sales leader wants to get more out of their current sales team and implement a strategy that drives immediate results. In our recent webinar , Force Management President, John Kaplan, discussed three critical areas where leadership alignment supports sales resilience and growth. We’ve compiled some of the most impactful topics and resources that you may find valuable to support your sales team in hitting revenue goals.
Customer Think
OCTOBER 20, 2021
I’ve spent some portion of my career with product designers. It has given me the opportunity to hang out with a lot of interesting people, whether they designed automobiles, airplanes, mobile devices, buildings, or even fashions. Regardless of the product, when they approached design, they started on the outside–the parts visible to the [.].
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Zendesk
OCTOBER 20, 2021
Sales psychology is in a constant battle to keep up with customer needs and habits. Over the past 10 years, sales trends have seen a growing increase in customers who are well-researched and don’t want to be coddled. Instead, customers are arriving in sales situations with a wide variety of product options and too much data. It’s overwhelming. The new Challenger Sales model strives to meet this new breed of customer by examining why they should buy rather than telling them what they should buy.
Customer Think
OCTOBER 20, 2021
By Matt Heinz, President of Heinz Marketing If you’re not already subscribed to Sales Pipeline Radio, or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every.
Strategic Planning and Management Insights
OCTOBER 20, 2021
Kizzy Parks, PhD is the President of K. Parks Consulting, where she's won well over $60 million in government contracts. Recently, she started GovConWinners to help service-based small business owners learn how to win their own profitable government contracts. On this episode of the Strategy & Leadership Podcast, Kizzy Parks joins us to discuss everything government procurement - how to win government contracts (even if you never have), the human component to winning contracts, and much more
Customer Think
OCTOBER 20, 2021
Loyalty programs are good business—and they’re everywhere. They’re often free to join and begin with a simple and free registration process. Sometimes your telephone number or email address is all you need to provide to start enjoying program benefits. Other programs require a membership fee to participate. But when does it make sense for a […].
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Shapiro Negotiations
OCTOBER 20, 2021
To perform any business transaction, negotiation is going to be an absolute necessity. Sometimes, these negotiations will shape formal affairs with clearly defined objectives. In contrast, other business negotiations are an ongoing process—instead, they evolve in whatever way best suits the parties’ business goals. If you are looking to succeed as a business professional (regardless of whether you’re negotiating on behalf of a small business or a massive corporation), then strong negotiation ski
Customer Think
OCTOBER 20, 2021
For businesses across the world, branding is enormously powerful. It shapes the way a product or service is perceived and accepted in different markets and can make or break a business. In my time working with large global companies, I’ve learned what makes good branding and how brand association differs across regions. It’s a subject […].
Shapiro Negotiations
OCTOBER 20, 2021
To perform any business transaction, negotiation is going to be an absolute necessity. Sometimes, these negotiations will shape formal affairs with clearly defined objectives. In contrast, other business negotiations are an ongoing process—instead, they evolve in whatever way best suits the parties’ business goals. If you are looking to succeed as a business professional (regardless of whether you’re negotiating on behalf of a small business or a massive corporation), then strong negotiation ski
Customer Think
OCTOBER 20, 2021
Koopid technology provides a connected and personalized digital experience across channels to drive differentiation in customer experience through AI-powered engagement.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
CMOE
OCTOBER 20, 2021
Manufacturing is a tough industry. Not only are there high demands in quality and quantity, but there are also challenges in retaining talent. Manufacturing is one of the top four industries hit hard by turnover. According to the U.S. Bureau of Labor Statistics, manufacturing had a 44.3 percent turnover rate in 2020. When comparing the separation rates from 2016 to 2020, manufacturing turnover rates consistently increased year after year, rising from 27.2 percent to 44.3 percent.
SmartKarrot
OCTOBER 20, 2021
Role: Director of Customer Success Location: Remote, United States Organization: Satori As a Director of Customer Success, you will define the customer lifecycle journey from onboarding to value generation and expansion. Hire and train a world-class team of customer success managers. Build strong relationships with buyers and users that drive customer satisfaction and customer advocacy.
Hubspot Sales
OCTOBER 20, 2021
More salespeople equals more sales, right? Wrong. Scaling your sales team is crucial to growing a healthy business. Do it at the right time, and your company will grow exponentially. Do it at the wrong time, and your company could shutter within six months. Don’t just hire with your gut. Take a strategic approach to scaling your sales team, and make smart hiring decisions that will benefit your organization for years to come.
Apptivo
OCTOBER 20, 2021
We are back with the latest product updates in Apptivo. We, at Apptivo, have always made it our mission to optimize reliability and productivity to the maximum. The latest feature release focuses on optimizing current features and also introduced some new features to increase the optimal stability of the applications of Apptivo. Let’s go through the short update notes.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Hubspot Sales
OCTOBER 20, 2021
Sales roles aren't always what you would like them to be. You might settle into a solid career trajectory in the field only to struggle to find meaning in your day-to-day responsibilities or professional future. If you find yourself in that position, you might wind up racking your brain for other options — and for a lot of disgruntled sales reps, a career in real estate can look like a solid choice.
Showpad
OCTOBER 20, 2021
Video isn’t exactly new. We’ve had teleconferencing tech for decades. But even though it’s been available, video has never been the default channel for interpersonal communication. Now that’s changed. It’s an old story now, one you will have heard a million times before: Our lives and workplaces went virtual. The video adoption pendulum swung to the extreme.
SmartKarrot
OCTOBER 20, 2021
Writing the right newsletter is an art. A B2B newsletter is basically a regular letter or an email that you send to your business customers on a routine basis. According to a recent report published by Campaign Monitor , 121 business emails are sent and received on an average day. It has also been estimated that by the end of the year 2021, over 300 billion emails would communicate on a to and fro basis each single day.
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