Wed.Dec 14, 2022

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Future Marketing/BD Manager – Build your personal brand and increase your strategic contribution (December 2022)

Red Star Kim

Early in December we enjoyed an interactive and productive day at Taylor Wessing (Thank you for hosting!) for a day workshop on “Future Marketing/BD Manager” with PM Forum. This post was prepared for the delegates as a reminder of the key themes and an additional learning resource. Future Marketing/BD Manager – Build your personal brand and increase your strategic contribution.

Marketing 130
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5 Ways Salespeople Can Improve Their Business Acumen

The Center for Sales Strategy

We call ourselves account executives and consultants, but do we behave like consultants? Or do we act more like salespeople who are just there to close a deal and cash a commission check? When I started working straight out of college, I sold advertising for a local radio station. I was 22 years old, so my real-world business experience was limited.

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Why Support for Parents in the Workplace Matters

Customer Think

Many adults in the workforce have children, and working parents often face major challenges in trying to balance home and career. While women still often bear the brunt of tackling these roles, increasing numbers of fathers are also struggling to get adequate support for their home and professional lives. In fact, lactation programs can boost […].

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The Future of Cashless Payments [+ How to Get Ready With Affordable Tools]

Hubspot Sales

Two decades ago, it was hard to imagine a world where cash didn't exist. But with the rise in popularity of cashless payment methods, a society without cash could soon become a reality. The COVID-19 pandemic is one major catalyst for the shift. To minimize direct contact, people gravitated towards payment methods that didn't require the use of physical money, like bank cards and payment apps.

Banking 113
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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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3 Principles of Leading Under Conditions of Uncertainty

Customer Think

Premise: We are entering a phase where there is a lot of uncertainty. There is a consensus building up about an impending recession. There is a lot of flux within businesses. There are some sectors that are laying off people and at the same tim.

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5 Questions To Get Your Sales Funnel Ready for 2023

Brooks Group

“The secret to selling is to be in front of qualified prospects when they’re ready to buy, not when you need to make a sale.”. -Bill Brooks, Sales Techniques. The Perfect Time for Reflection. It is natural for prospecting to slow down at the end of a fiscal period as salespeople focus on closing existing opportunities. This occurs at the end of a month, quarter, or year.

CRM 91

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Four Actions to Avoid During a Recession

SBI Growth

The media, public markets, and even the U.S. Federal Reserve have created a tidal wave of uncertainty. Yet despite their “confidence”, prognosticators and market analysts can’t say much with confidence about its timing, severity, or relative impact across industries. Recession readiness should not be about “placing bets” on which way the market will turn and how it will impact your organization.

Media 62
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Why You Should Spend Part of Your Marketing Budget on Things That May Not Work

Customer Think

Marketers work relentlessly to optimize the performance of their campaigns and programs in order to maximize marketing ROI. But optimization isn't always the right objective. Read on to find out why marketers should spend part of their marketing budg.

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B2B Marketing is Different — Here’s How

Strategic Communications

The business market is different. While some consumers are also small business owners, it can be challenging to ferret out those segments. In addition, small businesses do not represent a homogeneous group that has the same needs, interests, avocations, and “hot buttons.” This distinction can represent challenges to companies not familiar with—or aware of—the distinctions between B2C (business to consumer) and B2B (business to business) advertising.

B2B 52
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How COVID-19 Has Impacted The Retail Industry

Customer Think

The COVID-19 pandemic rocked many industries, causing overnight pivots and adjustments for their survival. One that has seen radical change is retail—which encompasses consumer-facing businesses including stores and restaurants. From having to quickly shift to online or curbside pickup to being forced into a to-go only model or closed completely, this industry has weathered changes […].

Retail 65
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Dec 14 – Customer Success Jobs 

SmartKarrot

Role: Director of Customer Success Location: Remote, United States Organization: AffinityX As a Director of Customer Success, you will achieve channel partner support objectives by contributing information and recommendations to media plans and reviews. Prepare and complete sales plan objectives, campaign quality controls, and customer service standards.

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Best Business Phone Systems for Your Business in 2023

Agile CRM

The market for business phone systems has evolved significantly over the years. In the past, businesses would typically use a traditional landline-based phone system, which required the installation of complex and expensive infrastructure, such as PBX (Private Branch Exchange) systems. However, with the advent of new technologies, such as VoIP (Voice over Internet Protocol), the market for business phone systems has shifted towards more flexible and scalable solutions.

CRM 52
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5 steps to move from email to Zendesk

Zendesk

Everyone has to start somewhere, and for many SMBs, that means managing customer service conversations with an email client like Outlook or Gmail. This works for a while—when you have only a few customers. But as you expand your reach and introduce new products and services, you will inevitably bump up against some serious limitations with this approach.

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3 Strategies for Starting Your Lean Portfolio Management Journey

Planview

There are a number of benefits that come from following Lean Portfolio Management principles in your organization. That’s why over the last decade, it has become common for organizations to undertake Agile transformation initiatives to improve value delivery. Many of these organizations focused on transforming traditionally siloed teams into dedicated, cross-functional teams that leverage fast feedback loops to deliver product increments more effectively.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.