Thu.May 25, 2023

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6 Simple Ways to Improve Your Email Marketing Strategy

Customer Think

Image source: Canva for free It’s no coincidence that the more knowledgeable you are about email marketing strategies, the better your results are. Below I’ll share some easy ways you can make your emails better. Sometimes, the smallest tweaks can get you spectacular results.

Marketing 137
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For the Best Results Don’t Wing It. Follow A Process!

The Center for Sales Strategy

Have you ever tried to make chili by throwing all the ingredients together in a giant pot, stirring, and then slowly cooking all day? If you had, you’d know that is NOT the best way to cook chili! First, you brown the meat. And if you were an onion lover, then you’d add onions during this stage to get the most flavor. After the meat is browned and fully cooked, drain the fat (if healthy eating is important to you), and add the chili seasoning, followed by the rest of the ingredients, which could

Sales 103

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CRM Value Chain Enablers: Data & Analytics and Marketing/Sales/Service Processes

Customer Think

By Francis Buttle[1], Julie Jones[2], Merlin Stone[3] The CRM Value Chain (CRM VC), shown in figure 1, aims to demystify, characterise, and conceptualise CRM. The CRM VC is made up of three Core Processes supported by five Enablers all of which contribute to CRM’s goal of driving up customer profitability.

CRM 111
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LinkedIn’s Social Selling Index — Everything You Need to Know

Hubspot Sales

In its 20th year on the market, LinkedIn remains an undisputable world leader in social selling and online business networking. As of early 2023, it boasts over 900 million users , with approximately half visiting the platform monthly. In short, if you’re not active on LinkedIn, you’re missing a huge opportunity to grow your business. The question is — how do you know if your posts are resonating with your target audience?

Sales 86
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Why Your Sales Team Needs Deep Discovery and Multiple Champions to Win Right Now

Force Management

Recently, we’ve all been living in a constant state of economic uncertainty. 2023 market trends show a leveling off of growth and consumer confidence is steadily declining across global markets.

Sales 72
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Understanding Lean Business Process Management Software | KaiNexus


Companies constantly seek ways to improve process efficiency and reduce waste in today's rapidly changing business landscape. One approach that has gained widespread popularity is Lean Business Process Management.

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Planview Named a Leader in Strategic Portfolio Management


We are excited to announce that Planview has been recognized as a Leader in the April 2023 Gartner® Magic Quadrant for Strategic Portfolio Management for the second consecutive year. Planview was named a leader based on its Completeness of Vision and Ability to Execute. Planview is also recognized in the companion research, the April 2023 Gartner® Critical Capabilities for Strategic Portfolio Management and is ranked the highest in all three use cases for Strategic Portfolio Management.

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Leave Me Alone as the next CX

Customer Think

I write a lot (these days, at least, it seems) about cars. Last year I had a lot of interactions with my car company and other support organizations having to do with my automotive needs. So I guess with it front of mind, it seems appropria.

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How AI can make sales pitches more effective


Delivering the perfect sales pitch is one of the most challenging sales skills to master—both for inside and field sellers. A sales pitch must be confident, impactful, and quick. It should grab a buyer’s attention, capture trust, and leave a curiosity gap. A great pitch doesn’t happen by accident—it takes practice, preparation, and feedback. Yet, sales managers and enablement teams aren’t always able to provide the thoughtful and attentive evaluations and feedback reps need to develop their pitc

Sales 52
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Account Management Reinvented: The Role of Digital Mindset in Accelerating Sales Enablement


Consider these scenarios: Scenario 1: Before: “Good morning, Mr Brown. Thank you for meeting with me last week. Based on our discussions, we’ve created a proposal. It has just been mailed to you and you should receive it in a week. I look forward to continuing our discussions then!” After: The phone dings and announces “You’ve got mail!” A notification pops up – “Your proposal from The Good News Company needs your attention!

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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May 25 – Customer Success Jobs


Role: Customer Success Specialist Location: Texas, United States Organization: SwipeTrack Solutions As a Customer Success Specialist, you’ll respond quickly and effectively to support and trouble tickets. Investigate and fix technical problems with the XTruLink ticketing system. Provide customers with succinct and clear answers to their questions.